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Author: Chris Norton
Chris Norton is the founder of Prohibition PR and an award winning communications consultant with more than fifteen years’ experience. He has had a varied PR career having worked both in-house and in a number of large PR consultancies across the country. He is an online PR and social media blogger and writes on a wide variety of corporate blogs across a huge amount of topics from Twitter tools, digital marketing right through to technology and IT Support. His Dead Dinosaur blog is currently listed in the top 100 marketing blogs in the world and top 15 PR blogs in the UK.
As a digital PR specialist he understands how to make a marketing campaign truly integrated. He has been told that he has a straight talking attitude and so won’t bore you with waffle.
His experience spans corporate communications for many industry sectors, including IT, healthcare, education, business-to-business, FMCG, retail, charities and the public sector.
He started his career working for Harvard PR, where he gained a wealth of corporate communications experience working for clients such as APACS, One.Tel, Pentax, Lucent and Northcliffe Newspapers. Currently he directs strategic social media programmes and online PR campaigns for consumer brands such as: Ronseal, Audio Technica, Bubblebum, the University of Leeds, Mira Sho
With the social web now starting to mature and more and more internet users becoming accustomed to updating, sharing, tweeting and liking via their smartphones and tablets, the job of a crisis manager has become increasingly more challenging.
Organisations simply don’t have as much control over their marketing messages as they once did and as a result a crisis can happen anywhere and travel across the globe in seconds.
The rise of citizen journalism and the smartphone has made it feel like everyone now has a voice no matter how small. The scariest prospect is that your story can already be trending before you have even got out of bed.