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There is a debate among marketing and corporate communications professionals as to what is more engaging and important.
Is it your company’s LinkedIn page or your company’s website? Undoubtedly I believe that it is your LinkedIn company page and here‘s why.
Many people say that they have posted blogs and articles on their company website and very few people have read them let alone shared them. They are basically getting no engagement.
The answer to me is a pure numbers one. Build it and they will come is a myth. Build it and you have to spend dollars marketing it. However if someone else has already built a community that has more than 300m people, then why not focus on that? Or at give it attention alongside your corporate site?
Corny or admirable? You can either think that the new Singapore Land Transport Authority (SLTA) campaign is the corniest thing you have ever seen or admire the ambition in this cynical world to communicate thoughtfulness amongst commuters.
Singapore is not short of campaigns that promote kindness, graciousness or thoughtfulness.
We even have a Singapore Kindness Society, though its recent attempt to sell half price coffee to promote its cause backfired on social media.
Many people say to me that they don’t generate any business through LinkedIn. I have a simple reply. You’re doing it wrong.
There has also been some debate recently on the Econsultancy blog around whether Facebook is more effective than LinkedIn for B2B marketing.
To counter this argument, here are five best practices to make the most of LinkedIn and achieve your business goals...
As a marketer I shudder when I see a valuable communications channel like a LinkedIn company page being misused by non-marketing people such as human resources (HR).
What a missed opportunity to engage, inspire and market your company.
Would you let your HR team create your corporate website? Of course not.
So why are they allowed to be anywhere near your LinkedIn company page where they can do untold amounts of damage to your brand by not engaging and communicating?
The World Cup kicks off on June 12 and is a festival of football that Asia’s passionate fans will doubtless enjoy.
Unfortunately every game kicks off at times between midnight and 6am here in Singapore which is going to mean some very sleepy Singaporean and Asian residents.
Many brands are desperately trying to capture the attention of these passionate fans, both official sponsors and unofficial brands eager to capitalise on the world's greatest event.
But which is doing the best job?
AIA Singapore has launched a digital rewards program called Vitality for every insured customer. Basically the concept is very positive. They want to reward you for being healthy and ask you to track your behaviour online.
How this is being done is open to question though with some serious gaps in the program and some questionable creative.
AIA Vitality is apparently a “science-backed wellness programme that works to make real change to your health” so the blurb goes.
Customers earn Vitality Points by engaging in a number of activities focused on helping them know more about their health and improving it. Singaporean residents can earn Vitality Points for healthy activities such as gym, physical exercise, buying Healthy Food items and stopping smoking etc.
They can check how they're doing at any time on their account on the website.