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Author: Chris Rourke
I am a user experience consultant and Director of User Vision, a leading consultancy providing usability testing, user profiling, information architecture, eye tracking, accessibility and training services.
Prior to starting User Vision, I was a senior consultant for a leading human factors consultancy in London and have worked for clients throughout the UK, Europe and the US. I have applied usability / human factors to improve software, websites and products for a wide range of clients, both commercial and public sector including Dell Computers, Royal Bank of Scotland, Intelligent Finance, Scottish Widows, Emirates Airline, Pfizer, Hewlett Packard, NCR, Department of Trade & Industry (DTI), Scottish Enterprise, Aberdeen City Council, Leeds City Council, IKEA and more
See more: http://www.uservision.co.uk
There is something beautiful about making complex information palatable, understandable and even attractive. As the the amount of data released into the world grows, this challenge of assimilating masses of information rapidly will also grow, and the skills of visual designers, information architects and statisticians should be appreciated.
One of the benefits of usability improvements is that they keep on delivering long after they are implemented, a compelling proposition for companies trying to make the most of their online traffic and conversions.
I regularly need to discuss the benefits of usability in the context of a specific company’s online business goals.