Author: Chris Ward


Chris Ward is responsible for growing Kenshoo's business in the UK and EMEA and developing partnerships that will drive client acquisition. 

Chris Ward, joined Kenshoo after serving 13 years at Microsoft where he grew the online ad sales and search engine marketing staff from 20 to 200. Prior to Microsoft, Ward was a newspaper journalist for 10 years and worked at various national publications including the Daily and Sunday Express, Sunday Times and Daily Mail.

What do marketers really think about search?

Most large brands now use search marketing. But what are marketers’ priorities when it comes to search? And what trends do they see on the horizon? 

At Kenshoo, we recently ran a survey with Marketing Week magazine that asked more than 300 marketers from a wide spectrum of industries about their views on search.

Here are some of the things we learned...


Six tips for Christmas PPC advertising

Research shows that half of all online Christmas sales transactions are now driven by search advertising, with UK retailers enjoying a return on pay per click (PPC) spend of £13.21 in 2011.

Here are six key areas that online retailers should be thinking about now as they try to maximise their paid search campaigns this year.