tag:econsultancy.com,2008:/blog/authors/christopher-ratcliff Posts by Christopher Ratcliff from the Econsultancy blog 2015-09-30T11:45:00+01:00 tag:econsultancy.com,2008:BlogPost/66986 2015-09-30T11:45:00+01:00 2015-09-30T11:45:00+01:00 20 surprising things I snuck on to the Econsultancy blog while no one was looking Christopher Ratcliff <p><strong>It’s good that you’re sat down already, I have some devastating news.</strong></p> <p>Today is my last day at Econsultancy. I know. Try and keep yourself together.</p><p><a href="https://econsultancy.com/blog/66986-20-surprising-things-i-snuck-on-to-the-econsultancy-blog-while-no-one-was-looking/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66968 2015-09-28T11:05:00+01:00 2015-09-28T11:05:00+01:00 Q&A: Allyson Stewart-Allen on how to succeed in a multichannel environment Christopher Ratcliff <p><strong>Marketing in an increasingly multichannel environment is a complicated task.</strong></p> <p>Identifying where your customers are at all times, managing spend and strategy, handling device proliferation, marketing across borders… these are all essential factors in the modern landscape, but most important of all is rethinking previous assumptions and developing an entitrely customer-focused business.</p><p><a href="https://econsultancy.com/blog/66968-q-a-allyson-stewart-allen-on-how-to-succeed-in-a-multichannel-environment/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66963 2015-09-25T11:48:48+01:00 2015-09-25T11:48:48+01:00 Four key takeaways from our Cross-Channel Marketing Report 2015 Christopher Ratcliff <p><strong>An impressive 73% of our survey respondents say that cross-channel interactions have a major impact on increasing conversions.</strong></p> <p>This is according to our brand new <a href="https://econsultancy.com/reports/cross-channel-marketing-report/">Cross-Channel Marketing Report 2015</a> produced in association with <a href="https://econsultancy.com/admin/blog_posts/new/%20https:/www.oracle.com/marketingcloud/index.html">Oracle Marketing Cloud</a>.</p><p><a href="https://econsultancy.com/blog/66963-four-key-takeaways-from-our-cross-channel-marketing-report-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66960 2015-09-24T13:50:00+01:00 2015-09-24T13:50:00+01:00 Q&A: HSBC’s Amanda Rendle on using insight to improve the customer experience Christopher Ratcliff <p><strong>HSBC has recently begun shifting its commercial focus back to the customer, returning to its original 150 year old purpose.</strong></p><p><a href="https://econsultancy.com/blog/66960-q-a-hsbc-s-amanda-rendle-on-using-insight-to-improve-the-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66957 2015-09-23T13:45:00+01:00 2015-09-23T13:45:00+01:00 Resolving the customer identity challenge with first-party data Christopher Ratcliff <p><strong>For years, third-party data has been the mainstay of digital marketing, but today's highest performing companies are increasingly looking internally, to their own <a href="https://econsultancy.com/reports/the-promise-of-first-party-data/">first-party data</a>.</strong></p> <p>It’s essentially a data-driven marketing revolution. Despite a predictable backlash to the overuse of terms like big data, it can’t be underestimated how firmly established the role of data already is in marketing and the benefits that can be derived.</p><p><a href="https://econsultancy.com/blog/66957-resolving-the-customer-identity-challenge-with-first-party-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66942 2015-09-17T13:45:00+01:00 2015-09-17T13:45:00+01:00 Five rewarding performance marketing case studies from brands Christopher Ratcliff <p><strong>The deadline for entering the <a href="http://ecly.co/1L5KkCk">Masters of Marketing</a> awards is approaching fast (September 23) and therefore I thought I’d take a look at one of the most complex and somewhat overlooked categories: Performance Marketing.</strong></p> <p><a href="https://econsultancy.com/blog/66942-five-rewarding-performance-marketing-case-studies-from-brands/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66932 2015-09-16T09:35:39+01:00 2015-09-16T09:35:39+01:00 Q&A: Crispin Nieboer on William Hill’s data-driven approach to customer experience Christopher Ratcliff <p><strong>A major consideration for any customer-facing business is how to use technology to create meaningful and positive customer experiences.</strong></p> <p>How can a brand use the data it has captured to help build memorable and personal relationships at every stage of the customer journey? </p><p><a href="https://econsultancy.com/blog/66932-q-a-crispin-nieboer-on-william-hill-s-data-driven-approach-to-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66931 2015-09-16T01:50:00+01:00 2015-09-16T01:50:00+01:00 Three key takeaways from our State of Social Media in South-East Asia report Christopher Ratcliff <p><strong>There are now more than 200m active social media users in South-East Asia, this is equivalent to one in three people using social to various extents. </strong></p> <p>The market is ripe with opportunities, offering organisations tremendous potential to deepen relationships with consumers and create positive conversations.</p><p><a href="https://econsultancy.com/blog/66931-three-key-takeaways-from-our-state-of-social-media-in-south-east-asia-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66928 2015-09-15T12:05:00+01:00 2015-09-15T12:05:00+01:00 Lord Alan Sugar announced as headline speaker at Festival of Marketing Christopher Ratcliff <p><strong>Lord Sugar, everyone’s favourite no-nonsense boss and Twitter heavyweight will open the Headline Stage at this year’s <a href="http://bit.ly/1M8uMOA">Festival of Marketing</a>.</strong></p> <p>Taking place on 11-12 November in London, the award-winning event is the place where marketers, brands and agencies meet to celebrate, discover and shape the future of marketing.</p><p><a href="https://econsultancy.com/blog/66928-lord-alan-sugar-announced-as-headline-speaker-at-festival-of-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66926 2015-09-14T14:57:00+01:00 2015-09-14T14:57:00+01:00 Q&A: Ritesh Patel on the current transformation in healthcare marketing Christopher Ratcliff <p><strong>Healthcare is undergoing a transformation unlike any it’s seen before. </strong></p> <p>Driven by the perfect storm of technology, legislative changes and patient demands, the healthcare ecosystem of tomorrow will be vastly different from the one we know today.</p> <p>To help understand the role marketing will play in this evolution of healthcare, I talked to Ritesh Patel the Chief Digital Officer of Ogilvy CommonHealth Worldwide.</p><p><a href="https://econsultancy.com/blog/66926-q-a-ritesh-patel-on-the-current-transformation-in-healthcare-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66885 2015-09-02T10:39:00+01:00 2015-09-02T10:39:00+01:00 Top 100 UK digital agencies income reaches £1.7bn Christopher Ratcliff <p><strong>According to our <a href="http://digitalagencies.econsultancy.com/">Top 100 agencies report</a>, in the past year, the total fee income of the listed agencies has increased 15% from last year’s total of £1.48bn. Since 2014, the average fee income across the 100 has increased by 25%.</strong></p> <p>This rise is set to continue into 2016, with 77% of agencies saying they were ‘very optimistic’ about the next 12 months.</p><p><a href="https://econsultancy.com/blog/66885-top-100-uk-digital-agencies-income-reaches-1-7bn/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66831 2015-08-31T10:00:00+01:00 2015-08-31T10:00:00+01:00 Six brand case studies that proved the value of customer experience Christopher Ratcliff <p><strong>Delivering a brilliant customer experience is all about balancing genuine emotions with the right tools.</strong></p> <p>It’s not enough to use technology to deliver a personalised experience on a website, brand’s have to create and measure its emotional impact across every channel to help build relationships and stand out from the competition.</p><p><a href="https://econsultancy.com/blog/66831-six-brand-case-studies-that-proved-the-value-of-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66868 2015-08-27T11:53:00+01:00 2015-08-27T11:53:00+01:00 Insight needed! How do you drive customer-centred growth? Christopher Ratcliff <p><strong>Help us build an understanding of the practices and capabilities needed to deliver sustainable customer-driven growth by filling in this short <a href="http://www.brandlearning.com/views-ideas/the-growth-drivers-study/?utm_campaign=growth-drivers&amp;utm_medium=email&amp;utm_source=econsultancy">Growth Drivers Study</a>. </strong></p> <p>In return for 10 minutes of your time, you can help uncover the inside track on how growth companies deliver change with quantified evidence and practical examples, which should help inspire anyone facing difficulties in our fast changing landscape.</p><p><a href="https://econsultancy.com/blog/66868-insight-needed-how-do-you-drive-customer-centred-growth/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66852 2015-08-25T10:40:00+01:00 2015-08-25T10:40:00+01:00 12 of my favourite ad campaigns from the last 12 months Christopher Ratcliff <p><strong>A look at the most interesting, captivating and successful ad campaigns that straddled the latter half of 2014 and the front half of 2015.</strong></p> <p>Normally something like this is reserved for the traditional year-end lists, however the period between June 2014 and this month is the eligibility period of <a href="http://ecly.co/1L5KkCk">The Masters of Marketing</a> awards, so I thought this was a good enough excuse to buck with tradition.</p><p><a href="https://econsultancy.com/blog/66852-12-of-my-favourite-ad-campaigns-from-the-last-12-months/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66849 2015-08-21T11:45:00+01:00 2015-08-21T11:45:00+01:00 10 intriguing digital marketing stats from this week Christopher Ratcliff <p><strong>Welcome to your weekly fix of <a href="https://econsultancy.com/reports/internet-statistics-compendium/?utm_source=Econ%20Blog%20&amp;utm_medium=Blog&amp;utm_campaign=BLOGSTATS">online marketing stats</a> from around the world.</strong></p> <p>This week we have UK publishers looking rather optimistic, supermarkets looking rather smug and travel agents looking rather sad. It’s a rollercoaster ride of emotion, as you would expect from a round-up of statistical data.</p><p><a href="https://econsultancy.com/blog/66849-10-intriguing-digital-marketing-stats-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66846 2015-08-21T09:20:00+01:00 2015-08-21T09:20:00+01:00 Five triumphant content marketing campaigns from the automotive industry Christopher Ratcliff <p><strong>Pull on your leather driving gloves, load some Toto into the cassette player and for goodness sake check your oil and coolant (it’s been over a year!) in preparation for these road-tearing campaigns, each with genuine ROI.</strong></p><p><a href="https://econsultancy.com/blog/66846-five-triumphant-content-marketing-campaigns-from-the-automotive-industry/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65677 2015-08-19T11:40:00+01:00 2015-08-19T11:40:00+01:00 A super accessible beginner’s guide to programmatic buying and RTB Christopher Ratcliff <p><strong>In conjunction with our <a href="http://conferences.marketingweek.com/mc/programmatic/getwiththeprogrammatic">Get With The Programmatic</a> conference taking place on 29 September, here’s a revised and updated beginner’s guide to all things programmatic.</strong></p><p><a href="https://econsultancy.com/blog/65677-a-super-accessible-beginner-s-guide-to-programmatic-buying-and-rtb/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66835 2015-08-18T14:43:00+01:00 2015-08-18T14:43:00+01:00 10 interesting US digital marketing stats from this week Christopher Ratcliff <p><strong>Welcome to our brand new weekly guide to the best US <a href="http://bit.ly/15jXZoK">digital marketing stats</a> from the last seven days.</strong></p> <p>Here we have everything from mobile advertising revenue, Periscope user figures and the surprising grasp television still has on children's attentions.</p><p><a href="https://econsultancy.com/blog/66835-10-interesting-us-digital-marketing-stats-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66822 2015-08-14T14:52:00+01:00 2015-08-14T14:52:00+01:00 10 fascinating digital marketing stats from this week Christopher Ratcliff <p><strong>Welcome to your weekly fix of</strong><strong> <a href="https://econsultancy.com/reports/internet-statistics-compendium/?utm_source=Econ%20Blog%20&amp;utm_medium=Blog&amp;utm_campaign=BLOGSTATS">digital marketing stats</a> from around the world.</strong></p> <p>This week we have the rise of connected devices, the rise of digital transformation, the rise in accidentally letting the word ‘millennials’ slip through onto the blog and the rise of describing an ascendancy of something as ‘the rise of’.</p><p><a href="https://econsultancy.com/blog/66822-10-fascinating-digital-marketing-stats-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66828 2015-08-14T13:37:00+01:00 2015-08-14T13:37:00+01:00 The Uber of blog posts Christopher Ratcliff <p><strong>With the prefix ‘The Uber of’ bandied around like so much trodden-in-the-dirt confetti, let’s take a look at what the phrase actually means…</strong></p><p><a href="https://econsultancy.com/blog/66828-the-uber-of-blog-posts/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66820 2015-08-13T14:43:00+01:00 2015-08-13T14:43:00+01:00 Digital transformation: seven important steps for retailers Christopher Ratcliff <p><strong>A new study reveals that 64% of Western European retailers are currently undergoing a formal <a href="http://bit.ly/1wrXZcI">digital transformation</a> effort.</strong></p> <p>Also according to IDC Retail, all the top Western European retailers are in the process of determining the impact of digital and developing a respective digital transformation strategy.</p><p><a href="https://econsultancy.com/blog/66820-digital-transformation-seven-important-steps-for-retailers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65523 2015-08-13T13:58:00+01:00 2015-08-13T13:58:00+01:00 What is online reputation management and should you use it? Christopher Ratcliff <p><strong>“You’re getting a bad rep, young man. Smoking in the toilets. Bunking off early. Listening to rock and roll music. What are you rebelling against?”</strong></p> <p>“What have you got?” you reply as you kick-start your motorcycle and zoom off to an early death, leaving a trail of dust and alienated friends behind you.</p> <p>You think you’re so cool, and you probably are, however your brand isn’t in the business of selling cool... Unless of course your business happens to sell air conditioning units or Ray Bans... Unfortunately your business sells bespoke handcrafted scratching posts for kittens, so that argument is moot.</p> <p>You’re giving the wrong impression. </p> <p>And by ‘wrong’ I mean one that you didn’t want to give when you started out and continues to develop.</p> <p>Reputation management is about creating a perception of your brand, one that you’re happy to cultivate and present to the general public and one that falls in line with your own goals.</p><p><a href="https://econsultancy.com/blog/65523-what-is-online-reputation-management-and-should-you-use-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64863 2015-08-06T11:50:00+01:00 2015-08-06T11:50:00+01:00 A dictionary of SEO words, terms and phrases Christopher Ratcliff <p><strong><a href="https://econsultancy.com/blog/66211-econsultancy-s-colossal-digital-marketing-jargon-buster">Jargon sucks</a>. </strong></p> <p>But there’s so much of it about, especially in our industry.</p> <p>Whether it’s a buzzword, an abbreviation, a portmanteau, a re-appropriated term stolen from another industry or a good old-fashioned acronym, sometimes even a rudimentary search on Google can’t help cut through the crap.</p> <p>Within the world of digital marketing, there are few areas with as many complicated and obscure terms as SEO.</p> <p>Here I’ll be presenting a dictionary of as many SEO terms as I feel are relevant and important to a digital marketers’ understanding of this most vital of skills.</p> <p><em>I originally wrote this guide last year and it has become somewhat out of date now, so this is a revised and updated version of that previously published post. </em></p><p><a href="https://econsultancy.com/blog/64863-a-dictionary-of-seo-words-terms-and-phrases/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65212 2015-07-29T10:40:00+01:00 2015-07-29T10:40:00+01:00 What is marketing automation and why do you need it? Christopher Ratcliff <p><strong>It’s as easy as switching on your computer, sitting back, relaxing and letting the software do all your work for you while you secretly read Viz behind a copy of Marketing Week.</strong></p> <p>Right? Right???</p><p><a href="https://econsultancy.com/blog/65212-what-is-marketing-automation-and-why-do-you-need-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66740 2015-07-24T13:57:00+01:00 2015-07-24T13:57:00+01:00 The next 10 years in wearable technology Christopher Ratcliff <p><strong>Any technology can theoretically be wearable right? </strong></p> <p>As long as I have enough gaffer tape and a heavy-duty staple gun, I can pretty much fix any device to my body for a decent enough time, before it falls off or I pass out from the pain.</p><p><a href="https://econsultancy.com/blog/66740-the-next-10-years-in-wearable-technology/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65184 2015-07-23T14:56:00+01:00 2015-07-23T14:56:00+01:00 What is agile marketing and why do you need it? Christopher Ratcliff <p><strong>“What the heck was that? It happened so fast!"</strong></p> <p>A pop-culture news-story just blew up on Twitter whilst I was idly colouring in the boxes of The Guardian cryptic crossword.</p><p><a href="https://econsultancy.com/blog/65184-what-is-agile-marketing-and-why-do-you-need-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66719 2015-07-22T11:46:00+01:00 2015-07-22T11:46:00+01:00 17 ways your ecommerce business can beat Amazon Christopher Ratcliff <p><strong>There are many reasons why someone might buy something on your ecommerce site, aside from the promise of free cake and endless Gifs of kittens yawning.</strong></p> <p>Here are the three most glaringly obvious:</p><p><a href="https://econsultancy.com/blog/66719-17-ways-your-ecommerce-business-can-beat-amazon/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66726 2015-07-21T14:22:00+01:00 2015-07-21T14:22:00+01:00 Moving from data to action: report Christopher Ratcliff <p><strong>You can collect and store every bit of data available to your website, but if you’re not actively using it to refine the customer experience, then you’re seriously missing out on huge opportunities for growth.</strong></p> <p>According to our latest report, <a href="https://econsultancy.com/reports/measurement-and-analytics-report-2015">Measurement and Analytics </a><a href="https://econsultancy.com/reports/measurement-and-analytics-report-2015">2015</a> produced in partnership with <a href="http://www.lynchpin.com/">Lynchpin</a>, two in every five companies (40%) say more than half of their collated analytics data is useful for driving decision-making.</p> <p>This optimistically represents an 8% increase since 2014 and is the highest proportion of companies since 2012.</p><p><a href="https://econsultancy.com/blog/66726-moving-from-data-to-action-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66679 2015-07-21T10:43:00+01:00 2015-07-21T10:43:00+01:00 10 neat innovations to make your ecommerce site more interesting Christopher Ratcliff <p><strong>Here on the blog we insist that if you’re running an ecommerce site, you must get the basics right.</strong></p> <p>If you’re not testing, collecting and analysing data, and iterating your site so it provides the best customer experience possible, then your business will disappear into a fug of mediocrity.</p> <p>Make the UX of your site as easy to use and customer-focused as possible. That’s the very basic necessity.</p> <p>However that doesn’t mean you can’t have fun. </p><p><a href="https://econsultancy.com/blog/66679-10-neat-innovations-to-make-your-ecommerce-site-more-interesting/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66715 2015-07-20T10:35:00+01:00 2015-07-20T10:35:00+01:00 Combining programmatic with traditional direct advertising can boost revenue: stats Christopher Ratcliff <p><strong>This year programmatic is leading the charge for how marketers reach consumers online.</strong></p> <p>In fact, 82% of marketers have executed digital ads programmatically in the last twelve months.</p> <p>The spend on programmatic in the UK alone was an incredible £1bn. A figure that is double that of the previous year. </p><p><a href="https://econsultancy.com/blog/66715-combining-programmatic-with-traditional-direct-advertising-can-boost-revenue-stats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66709 2015-07-17T13:27:00+01:00 2015-07-17T13:27:00+01:00 15 brand new social networks you’ve never heard of but should definitely try Christopher Ratcliff <p><strong>Roll up, roll up, be one of the first ever brands to join these obscure yet soon-to-be-<a href="https://econsultancy.com/blog/66631-20-banned-words-from-the-econsultancy-blog-and-their-alternatives">game-changing</a> social media networks. </strong></p> <p>And don’t worry, each one of these channels will be fully monetisable, with multiple ad formats available, all of which can pop-up or completely takeover a user’s news feed as many times as you like. </p><p><a href="https://econsultancy.com/blog/66709-15-brand-new-social-networks-you-ve-never-heard-of-but-should-definitely-try/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66707 2015-07-16T10:10:00+01:00 2015-07-16T10:10:00+01:00 Three key takeaways from our new Measurement and Analytics Report 2015 Christopher Ratcliff <p><strong>Data is helping companies to become more customer-centric but many still lack a strategy.</strong></p> <p>This is according to our new <a href="https://econsultancy.com/reports/measurement-and-analytics-report-2015">Measurement and Analytics Report 2015</a> produced in partnership with <a href="http://www.lynchpin.com/">Lynchpin</a>.</p> <p>The vast majority (86%) of our surveyed companies indicate that their “understanding of customers is increasing over time”, while more than half (55%) “use data effectively to build their understanding of customers”.</p><p><a href="https://econsultancy.com/blog/66707-three-key-takeaways-from-our-new-measurement-and-analytics-report-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64210 2015-07-16T09:20:00+01:00 2015-07-16T09:20:00+01:00 What is conversion rate optimisation (CRO) and why do you need it? Christopher Ratcliff <p><strong>In this revised and updated beginner's guide I’ll be answering the following questions: What is conversion? What is CRO? What techniques can be used to improve CRO?</strong></p> <p>According to 59% of company respondents, CRO is crucial to their overall digital marketing strategy. While 98% overall believe CRO’s impact on their digital marketing carries some kind of importance.</p><p><a href="https://econsultancy.com/blog/64210-what-is-conversion-rate-optimisation-cro-and-why-do-you-need-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66701 2015-07-15T14:10:00+01:00 2015-07-15T14:10:00+01:00 10 retailer blogs that are genuinely worth reading Christopher Ratcliff <p><strong>Retailers should definitely learn the value of running a decent blog, or ‘online magazine’ as many like to refer to it.</strong></p> <p>A blog gives your audience a reason to come back.</p><p><a href="https://econsultancy.com/blog/66701-10-retailer-blogs-that-are-genuinely-worth-reading/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66685 2015-07-14T14:53:10+01:00 2015-07-14T14:53:10+01:00 16 awe-inspiring immersive websites Christopher Ratcliff <p><strong>Lose yourself in a world of web design gorgeousness with these incredible online experiences.</strong></p> <p>Some are single-serve only, designed to help attract attention or investment. Some were built purely on a creative whim, designed to inspire others to experiment.</p> <p>Others are fully immersive experiences, where you have to devote significant time to explore the highly detailed worlds on offer.</p><p><a href="https://econsultancy.com/blog/66685-16-awe-inspiring-immersive-websites/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66697 2015-07-14T13:40:00+01:00 2015-07-14T13:40:00+01:00 How marketers can convince their organisations to take more risks Christopher Ratcliff <p><strong>As part of our <a href="https://econsultancy.com/reports/skills-of-the-modern-marketer/">Skills of the Modern Marketer</a> research we set out to define the soft skills needed to be successful within an organisation coping with all the changes that digital transformation brings.</strong></p> <p>Although classic marketing skills are essential, these will have to be combined with more digitally focused skills – a natural gravitation towards collaborative work, adaptability, creativity, insights driven by data - in order to be well positioned within the broader organisation.</p><p><a href="https://econsultancy.com/blog/66697-how-marketers-can-convince-their-organisations-to-take-more-risks/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66689 2015-07-13T15:36:00+01:00 2015-07-13T15:36:00+01:00 How brands are using Instagram ads Christopher Ratcliff <p><strong>Today Instagram shared its first ever figures on how many monthly active users it has in the UK.</strong> </p> <p>Out of 300m global active users, 14m UK Instagram account holders are accessing the social image sharing platform on a monthly basis. Overall 70% of Instagram users are based outside of the USA.</p><p><a href="https://econsultancy.com/blog/66689-how-brands-are-using-instagram-ads/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66681 2015-07-10T13:37:00+01:00 2015-07-10T13:37:00+01:00 Definitely not the 14 best digital marketing stats of the week Christopher Ratcliff <p><strong>Thanks to the London tube strikes, I could take full advantage of working from home this week.</strong></p> <p>Working from home is great. You get to save some money, you can have a bit of a lie in, eat all the leftovers in the fridge, listen to records, be distracted by your confused pet who is wondering what the hell you are doing home and you can forget about personal hygiene for the entire day.</p><p><a href="https://econsultancy.com/blog/66681-definitely-not-the-14-best-digital-marketing-stats-of-the-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66677 2015-07-09T13:50:00+01:00 2015-07-09T13:50:00+01:00 How to make employees your most valuable marketing asset Christopher Ratcliff <p><strong>It’s becoming increasingly true that there is no longer such thing as a job for life.</strong></p> <p>The average worker today stays at their job for 4.4 years, according to the Bureau of Labor Statistics, and younger people only stay in their roles for only half that time.</p><p><a href="https://econsultancy.com/blog/66677-how-to-make-employees-your-most-valuable-marketing-asset/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66670 2015-07-08T15:21:00+01:00 2015-07-08T15:21:00+01:00 11 unusual examples of ecommerce navigation Christopher Ratcliff <p><strong>Celebrating the weird, the different and the atypical.</strong></p> <p>Sure we have a set few ideas about user experience and what we consider best practice, but that doesn’t mean there isn’t room for experimentation.</p> <p>The following examples offer a different view, whether it’s in their search tools or in the way they present their products.</p> <p>Some of the following are perhaps better in principle rather than execution, and none of them should be considered as anything more than ‘interesting’, however you may just find some inspiration here…</p><p><a href="https://econsultancy.com/blog/66670-11-unusual-examples-of-ecommerce-navigation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64943 2015-07-08T11:36:00+01:00 2015-07-08T11:36:00+01:00 12 excellent ways to present ecommerce shipping information Christopher Ratcliff <p><strong>The number one cause of cart abandonment is hidden delivery costs at the checkout.</strong></p> <p>A study conducted in 2013 by eDigitalResearch and IMRG, found that 77% of online shoppers have abandoned their basket in the past year, with 53% citing unacceptably high delivery costs as the main reason for bailing.</p><p><a href="https://econsultancy.com/blog/64943-12-excellent-ways-to-present-ecommerce-shipping-information/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66667 2015-07-07T15:56:00+01:00 2015-07-07T15:56:00+01:00 Develop your skills at our Fast Track Digital Marketing training course in New York Christopher Ratcliff <p><strong>Are you on the East Coast of the United States (or love New York) Do you need an in-depth introduction to a variety of digital marketing disciplines delivered by an expert trainer?</strong></p> <p>Sign up now for Econsultancy's <a href="https://econsultancy.com/training/courses/fast-track-digital-marketing-usa/">Fast Track Digital Marketing</a> training course in New York.</p> <p>Taking place over two days starting September 10th, 2015, this intensive course is a great place to start your digital marketing training.</p> <p>And if you book before August 15th using the code earlybirdNYC you'll get 10% off.</p><p><a href="https://econsultancy.com/blog/66667-develop-your-skills-at-our-fast-track-digital-marketing-training-course-in-new-york/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66666 2015-07-07T15:02:37+01:00 2015-07-07T15:02:37+01:00 Cash is still the most popular way to pay, for now Christopher Ratcliff <p><strong>It’s very easy to spend the day in London and assume we are now fully entering into a 'cashless society’.</strong></p> <p>Yesterday I used my contactless debit card to pay for everything I needed in the city: the tube, an unreasonably priced coffee, lunch, an unreasonably priced round of drinks, a tipsy purchase of some blu-rays I won’t actually watch.</p><p><a href="https://econsultancy.com/blog/66666-cash-is-still-the-most-popular-way-to-pay-for-now/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66663 2015-07-07T11:46:39+01:00 2015-07-07T11:46:39+01:00 How Wimbledon is acing social media in 2015 Christopher Ratcliff <p><strong>It will not have passed your attention that Wimbledon is taking place right now.</strong></p> <p>If it wasn’t for all the Robinson’s squash adverts then certainly for the faint murmur of Cliff Richard’s vocal exercises as he spies a distant rain cloud in the sky.</p> <p>This year is particularly notable for the venerable lawn tennis tournament as it has upped its social media game in earnest, utilising a few previously untested platforms and some innovative techniques.</p><p><a href="https://econsultancy.com/blog/66663-how-wimbledon-is-acing-social-media-in-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66661 2015-07-07T10:35:10+01:00 2015-07-07T10:35:10+01:00 15 most insightful examples of Econsultancy research in 2015 (so far) Christopher Ratcliff <p><strong>Our blog merely scratches the surface of what Econsultancy has to offer.</strong></p> <p>If you scroll up and click on the ‘research’ tab you can access a whole world of comprehensive marketing and ecommerce research, providing all the information you will ever to need to help you achieve digital excellence.</p><p><a href="https://econsultancy.com/blog/66661-15-most-insightful-examples-of-econsultancy-research-in-2015-so-far/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66660 2015-07-06T15:30:00+01:00 2015-07-06T15:30:00+01:00 Three revealing insights from our new Salary Survey Report 2015 Christopher Ratcliff <p><strong>Econsultancy has collaborated with sister brands Marketing Week, Design Week and Creative Review to survey nearly 10,000 people across the marketing, digital, design and advertising industries.</strong></p> <p>Our <a href="https://econsultancy.com/reports/salary-survey-2015-report/">Salary Survey 2015 report</a> shows how the gap between digital and general marketing is closing, and what still needs to happen before digital thinking is embedded into all aspects of business strategy.</p><p><a href="https://econsultancy.com/blog/66660-three-revealing-insights-from-our-new-salary-survey-report-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64167 2015-07-06T11:50:00+01:00 2015-07-06T11:50:00+01:00 Basket abandonment emails: why you should be sending them Christopher Ratcliff <p><strong>Do basket abandonment emails work? Is there any 'best practice' guidance that ecommerce sites should follow?</strong></p> <p>What is the likelihood that an abandoner will come back to purchase after receiving the email?</p> <p>Let's try to answer these questions right now in this revised and updated version of a previously published, and now outdated, post.</p><p><a href="https://econsultancy.com/blog/64167-basket-abandonment-emails-why-you-should-be-sending-them/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66654 2015-07-03T13:38:00+01:00 2015-07-03T13:38:00+01:00 25 terrible metaphor-heavy digital marketing articles we haven’t published… yet Christopher Ratcliff <p><strong>Winning a double award for longest and least SEO friendly headline used on the blog this decade is… me! Hooray. I always knew I had it in me.</strong></p> <p>As Deputy Editor I am subject to hundreds of unsolicited guest articles from various PR agencies and random chancers. </p><p><a href="https://econsultancy.com/blog/66654-25-terrible-metaphor-heavy-digital-marketing-articles-we-haven-t-published-yet/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66651 2015-07-03T10:10:12+01:00 2015-07-03T10:10:12+01:00 25+ most fascinating digital marketing stats from this week Christopher Ratcliff <p><strong>Welcome to our weekly round-up of the most interesting <a href="http://bit.ly/15jXZoK">digital marketing statistics</a> on the internet and slightly beyond.</strong></p> <p>This week’s edition has been complied to the soundtrack of newly-available-to-streaming hard-rock overlords AC/DC. Stats The Way We Rock and Roll, indeed.</p><p><a href="https://econsultancy.com/blog/66651-25-most-fascinating-digital-marketing-stats-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66649 2015-07-02T15:07:00+01:00 2015-07-02T15:07:00+01:00 The return of creativity and design Christopher Ratcliff <p><strong>Optimisation leads to incremental gain, while creativity leads to disruption.</strong></p> <p>In this extract from our <a href="https://econsultancy.com/reports/top-100-digital-agencies-2015/">Top 100 Digital Agencies Report 2015</a>, I explore how the importance of creativity is being re-evaluated and how marketers are using this to build stronger connections with consumers.</p><p><a href="https://econsultancy.com/blog/66649-the-return-of-creativity-and-design/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>