Author: Christopher Ratcliff

Christopher Ratcliff

Christopher was the Deputy Editor at Econsultancy. He runs pop culture site Methods Unsound and you can hound him on Twitter @Christophe_Rock.

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Five examples of brands that are nailing Pinterest

As of September 2013, three year-old social site Pinterest has over 70m users, and according to a study by Shareaholic, Pinterest is driving more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined.

There are also many instances where Pinterest has driven more sales than Facebook, which currently sits atop the social media mountain, so it’s clear to that Pinterest is an integral social media channel for retail brands.

It’s very easy for a brand to simply set up a few boards, pin some pretty pictures of their own products, achieve a few hundred thousand followers, dust their hands and walk away.

So which brands are doing something more than that and creating a deeper engagement via Pinterest?

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Google’s five questions every business should address on mobile strategy

Google recently launched its new mobile playbook, replacing last year’s edition, in which it gives details on how marketers can improve their mobile strategy.

Here we’ll take at a look at the key points that Google raises, mainly the five questions which it believes businesses need to ask themselves in relation to mobile marketing, and provide you with Econsultancy’s own research and understanding within each area.

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brand rhythm

Is rhythm the key to a consistent marketing experience?

Forget the message or single big idea, it may be rhythm that is the key to a consistent marketing experience.

Marc Shillum is a UX designer for a company called Method and last week he came to the Punch strand of our Festival of Marketing to discuss his theory regarding the effectiveness of considering brand as a fluid rhythmical customer experience.

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iOS7 home screen

Five user experience problems with iOS7

By now you've probably already decided whether or not to upgrade your existing iPhone operating system to the largely divisive iOS7, released approximately four weeks ago.

Perhaps some of you automatically uploaded on the day of release without question, perhaps some of you more cautious cats waited to see what the general consensus was from the early adopters before uploading.

If you were anything like me, an iPhone 4 user - the shelf-life of which was becoming quickly terminal - who read thousands of comments (ranging from histrionically aggrieved to deific praise) and decided they had nothing left to lose, so took the plunge anyway.

Although we have looked at iOS7 in terms of opportunities for enterprise organisations, we have yet to discuss the user experience of iOS7, so after a month of the new operating system being released in the wild and with the Nielsen Norman Group publishing its own user experience appraisal today, now seems the right time to do just that.

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Augmented reality: the Ikea catalogue and beyond

With the advent of Ikea introducing an augmented reality (AR) app to enhance its 2014 catalogue, we are starting to see a gradual shift in how retailers can use the power of digital to improve the customer experience. 

It seems as if augmented reality is no longer just for enhancing advertising campaigns, there are now many more practical applications of the technology. 

Here we’ll look at the Ikea AR app, and then a general round-up of other companies making great strides in the realm of augmented reality.

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cookie monster

13 amazing interweb things that have amused us this week

Hello, I’m the new guy. As such it is my utmost* privilege to present our weekly selection of things on the internet that are somewhat amusing, connected loosely together because, you know, they’re on the internet.

If there’s anything you think will make a good addition to next week’s edition, please tweet us at @econsultancy or @lexx2099.

Essentially, please do our work for us so we can contine to stare longer at the greatest meme of all time.

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25+ key takeaways and soundbites from Punch 2013

Yesterday saw the arrival of Punch, a brand new event which brings marketers and creatives together to explore the latest thinking in brand communications and advertising.

Held in the iconic Truman’s Brewery London, Punch forms the creative strand of Econsultancy’s inaugural Festival of Marketing.

The agenda included speakers from Channel4, Twitter, Epagogix and Method.

Obviously it’s not possible to condense all the different tips and recommendations from the whole day into one blog post, but here's a selection of the most interesting points.

For up to the minute tweets please follow @FestofMarketing and #FoM13.

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15+ key takeaways and soundbites from Crunch 2013

Yesterday saw the arrival of Crunch, a brand new event where marketers can get to grips with what type of data they should be collecting and how to apply it successfully.

Held in the iconic Truman’s Brewery London, Crunch forms the data and analytics strand of Econsultancy’s inaugural Festival of Marketing.

The agenda for this annual conference included speakers from O2, Lastminute.com, Teradata and The Royal Bank of Scotland.

Obviously it’s not possible to condense all the different tips and recommendations from the whole day into one blog post, but here's a selection of the most interesting points.

For up to the minute tweets please follow @FestofMarketing and #FoM13.

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jump logo festival of marketing

40+ key takeaways and soundbites from Jump 2013

Yesterday over 2,000 marketers attended Old Billingsgate conference centre in London for Econsultancy’s annual Jump event, now part of the inaugural Festival of Marketing.

The agenda for the annual multichannel conference included speakers from Facebook, BBC, Game, American Express, Cadbury and YO! Sushi.

Obviously it’s not possible to condense all the different tips and recommendations from the whole day into one blog post, but here's a selection of the most interesting points.

For up to the minute tweets please follow @FestofMarketing and #FoM13.

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There’s nothing special about Big Data

With defiance and playful glee, the statement “it’s not ‘big data’, it’s just data” bursts from the mouth of Parry Malm, Account Director of Adestra.

This room full of marketers and B2B sales people, here for Funnel 2013, are clearly in for an entertaining and iconoclastic lesson from this erudite digital marketer.

Parry Malm compares the currently in-vogue use of the term 'Big Data' to that of ‘Web 2.0’ a couple of years ago. It has created a spike of intrigue that certain web cowboys can exploit for their own benefit.

What the term 'Big Data' has done succesfully though is help to put data on the agenda at last.

But what does 'Big Data' really mean and how do you get value from it?

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funnel logo festival of marketing

35+ key takeaways and soundbites from Funnel 2013

Yesterday over 1,500 members of sales and marketing teams from B2B companies around the globe attended Old Billingsgate conference centre in London for Econsultancy’s Funnel event, part of the inaugural Festival of Marketing.

The agenda for the annual multichannel conference included speakers from Barclaycard, Adestra, Microsoft, Pardot and Dell.

Obviously it’s not possible to condense all the different tips and recommendations from the whole day into one blog post, but here's a selection of the most interesting points.

For up to the minute tweets please follow @FestofMarketing and #FoM13.

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Secret Escapes and Voyage Prive: travel flash sale sites compared

It’s Monday morning as I write this and, according to Sky Scanner, it’s coming up to the 12pm to 2pm window where I’m most likely to book a holiday.

The fact that 70% of that traffic is coming from a desktop computer clearly indicates how vulnerable one feels during those first few hours back at the office after the weekend.

So it’s with a blatantly ulterior motive that I present this comparison guide to the more ubiquitous ‘exclusive’ holiday websites, as if it’s a justification for furtively booking a holiday when I should be doing some work.

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