Author: Christopher Ratcliff

Christopher Ratcliff

Christopher was the Deputy Editor at Econsultancy. He runs pop culture site Methods Unsound and you can hound him on Twitter @Christophe_Rock.

How Vine lost its edge

Or how I lost my faith in my once favourite social network.

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Pull & Bear’s very intriguing search tool

Pull & Bear is a Spanish clothing retailer that although only opening a handful of stores so far in the UK, has more than 870 branches worldwide.

Its four year-old ecommerce site was brought to my attention a couple of weeks ago, when I wrote about Zara and its ‘unique’ onsite search tool on the blog.


How Urban Outfitters can improve in joining offline with online

Urban Outfitters is an ever increasing presence on the UK high street and has been in the news repeatedly over the last 12 months for various t-shirt related controversies.

Yet despite this ubiquity I have never actually visited its site before writing this article today. Shameful I know. is an interesting site, with a few unique features. Some of them work, some of them don’t, but my primary concern here is the disconnect between its online business and its offline stores.


Email marketing automation: are you aware of the benefits?

The proportion of companies that are unaware of the benefits of marketing automation continues to drop as technology adoption increases.

Meanwhile the number of companies stating that they are ‘very’ or ‘quite’ clear on the benefits of marketing automation has increased by 6% to 88%.


14 revealing mobile stats from January – March 2015

From responsive email design, to mobile payments, to joining up the customer journey, to weighing up the usefulness of apps, mobile is an endlessly fascinating and complex area for all marketers.

Which is why we’ve compiled this handy little digest of some of the most useful recent stats from our weekly digital marketing stats round-up and our gigantic Internet Statistics Compendium, covering a wide range of disciplines from the mobile world.

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15 best branded Instagram videos from March 2015

Welcome to our monthly round-up of the best branded Instagram videos from the last four weeks.

March revealed a high-octane mix of action, fast cars, explosions and Vin Diesel’s pout.


12 stupefying stats from around the digital world

Stats! A-ah! They’ll save every one of us.

Welcome to our weekly round-up of the very best digital marketing stats from around the online world and ever so slightly beyond.

On a side note, I’m starting to run out of synonyms for ‘interesting’ now. I think I’ve managed 14 different variations so far. If you can think of any more, please feel free to leave them in the comments below. (Basically do my work for me, thanks).


22 best branded Vines from March 2015

Welcome to our monthly round-up of the best branded Vines from the last four weeks.


10 best things on the internet: the weird face of rock edition

I haven’t written an introduction to our weekly round-up for a few weeks now, mainly due to holiday and our departing Head of Social wrestling control off me to say goodbye last week, so I’ve forgotten the winning formula that normally makes these opening paragraphs so captivating.

Did I come out guns blazing with insightful marketing advice and game-changing stats?

Hmmm… that doesn’t sound quite right.

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12 dumbfounding stats from around the digital world

Not just letting one stat out of the bag, but 12 of the little rascals.

Now gather round to see these brand new internet stats as they slowly open their eyes, yawn, stretch and encounter the great wide world for the very first time.


Are banking websites in need of an update?

Many banking websites occupy a space on the web that seems resolutely stuck in the recent past.

Most of the popular high street banks don’t operate responsively designed desktop sites, instead choosing a separate mobile site.

Many have homepages that are text heavy, offering a huge array of navigation and product options, but little in the way of persuasive design.


BBC News launches new responsive website: review

The BBC has finally switched off its old desktop site and is now redirecting mobile users away from its .m site to its brand new fully responsive news site.

BBC News’s previous iteration was four years old, and although it regularly broke records for attracting worldwide traffic (64m unique visitors in January 2013) the site has been need of a multi-screen compatible upgrade for some time. In fact since inviting users to trial a beta version of the new site in December, BBC News has seen 65% of its users now accessing the site from tablets and mobiles.