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Author: Christopher Ratcliff

Christopher Ratcliff

Christopher was the Deputy Editor at Econsultancy. He runs pop culture site Methods Unsound and you can hound him on Twitter @Christophe_Rock.

Monetising Instagram for brands: take two

In a perfect storm of storytelling and somehow trying to make Instagram a monetisable platform, your 14 year-old niece’s favourite social network introduced a clickable carousel function last week.

Marketers have been clamouring for a way to turn Instagram into a source of measurable revenue instead of a mere engagement/brand awareness tool.


A beginner’s dictionary of Google Analytics

Google Analytics is a fantastic tool for measuring traffic and the behaviour of that traffic on your site.

You can then derive meaning out of your data, report back accurate ROI to your bosses and help you justify further improvements or strategies.

Best of all it’s completely free. However when you open up Google Analytics for the first time, it’s very easy to be intimidated by its vast array of menus, navigation, graphs, visualisations and language.

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12 illuminating ecommerce stats from January-March 2015

Every week we publish a round-up of the best digital marketing stats, and every month we update our gigantic Internet Statistics Compendium. We basically love stats here at Econsultancy and we've got loads of them.

Which is why I I’ve decided to start collecting some of the most interesting stats from the last few months here in a handy digest.

So here are some interesting and hopefully useful stats taken from the world of ecommerce.


11 staggering stats from around the digital world

I’m qualified to statisfy you

I think that’s what Barry White sang. I have been known to mishear lyrics. Perhaps the Walrus of Love studied for a degree in Analytics and Data Science before devoting his career full-time to wooing ladies with his sonorous baritone.

It’s entirely likely. He loved a good round-up of the most interesting online marketing stats as much as the next person, and hopefully that next person is you.


How French Connection can improve its multichannel promise

French Connection announced this week that almost a quarter of its sales took place online in 2014.

Ecommerce represents 23% of its total retail revenue, which is 20% up from the previous year and as also reported in InternetRetailing 24% of all orders were fulfilled using its click and collect service. This follows its recent investment in multichannel services, from the website platform to the warehouse.

Lets take a look at French Connection and examine how the retailer can improve its multichannel standing, paying particular attention to delivery, returns, mobile and social customer service.


Eight genuinely useful tools for domain name generation

Thinking of a name for your new website is difficult, and the longer you leave it the harder it gets.

Here’s the situation I’m in… Me, my wife and few of our friends have decided to pool together our various digital skills and resources to start a new film and music website in our spare time.

We know what the content will be (stupid, rambling), we know roughly what our strategy is (hit and hope) and we know what our goals are (free beer).


Econsultancy's colossal digital marketing jargon-buster

We have a simple goal here at Econsultancy, to make the digital world a better place. 

We do this is by helping every visitor, client and delegate sort through the clutter of digital marketing, and our role here on the blog however is to help on a more day-to-day basis.

We aim to provide useful tips, guidance and best practice advice in a manner that we hope is as jargon-free as possible, to make digital marketing easy to understand for everyone at any level. 

Which is why I'm very proud to present Econsultancy's Colossal Jargon-Buster, a handy A-Z guide to the most useful and common terms that you'll come across in the digital marketing world. 


How Mango can improve its otherwise excellent ecommerce site

Mango is a Spanish fashion retailer founded on 1984 that now has more than 2,000 stores in 103 countries, 150 of which are in the UK.

Mango has also been operating its ecommerce site for around 15 years and it makes for an interesting study in highly innovative retail site design, but with areas that could definitely use an improvement.

Here we’ll take a look at what works on the site from a customer experience and usability point of view first, before highlighting where it could be more effective.


How John Lewis presents its click and collect service

As reported in our post discussing what we’ve learnt about click and collect since Christmas 2014, click and collect at John Lewis overtook home delivery for the first time at the end of last year.

56% of John Lewis’s online customers chose to collect their goods from stores, rather than have them delivered to home addresses. Overall, click and collect orders grew by 47% compared to the same time last year. John Lewis online orders rose by 21.6% to £1.4bn.


10 sneaky examples of hidden website menus

It's becoming more popular for websites to hide its navigation off screen, only revealing a menu when you interact with an element.

The interaction can be a click or a hover, the element is normally a hamburger menu, but occasionally its text or symbol based. Either way this practice is a good way to clean up the clutter of your website.

Here are 10 examples, each providing a slightly different take on the trend.


14 astonishing stats from around the digital world

Putting the ‘stat’ in Jason Statham, here’s your ass-kicking round-up of all the very best internet marketing stats from around the online world this week, written by somebody who clearly doesn’t know how to pronounce Jason Statham properly.



17 fantastically useful tools for content writers and bloggers

Writing requires discipline, focus, talent, sacrifice and a thick skin, so I have no idea how I’ve managed to survive this long without my editor noticing my fundamental lack of these skills.

What I do have though is an awesome arsenal of tools and web applications that help paper over any cracks in my expertise.

From idea generation, to writing without distraction, to creating jargon-free copy, these 17 tools should also help you improve your own craft and hopefully stop you from banging your head against the keyboard for too long.