According to Juniper Research’s latest report, they forecast that over 160bn apps will be downloaded globally onto smartphones and tablets in 2017.
Although the UK is the most expensive country in the world to drive app downloads, with 58% of the country owning a smartphone and 19% owning a tablet, the UK represents a lucrative territory to crack now and increasingly so in the next four to five years.
Here we’ll take another look at InMobi’s App Insight Report, released last week, and reveal some key insight and advice on how your company can best drive app downloads on mobile and tablet.
According to BFI’s 2013 statistical yearbook there has been a 50% rise in Video on Demand (VoD) viewing in the UK since 2012.
The two major players in this field, LOVEFiLM and Netflix, corner the market, however they have an up and coming challenger in NOW TV.
You will no doubt have experienced at least one of these company's desktop websites, such is their strong online presence, but what about the commuter or person on the move who want's to watch films on a tablet? What's the experience like for them?
Similar to my previous Fight Club post comparing the UX of Sky TV and Virgin Media, only this time I’ll take a look at the three top VoD providers and compare their respective user experiences on mobile devices or tablets.
Statistics reveal that the UK represents the most expensive market to drive app downloads. In fact we’re 74% more expensive than the USA.
The findings come from the InMobi App Insight Report released yesterday, revealing trends and insights from app developers who ran campaigns on InMobi’s network in Q2 2013.
So what accounts for the UK being such a pricey market to crack?
With BSkyB publishing its Q1 results today, and Sky’s recent rap on the knuckles after wrongly criticising Virgin Media over its traffic management policies, now seems an appropriate time to put their respective websites to the user experience test.
Similar to my previous post comparing luxury travel sites, here I’ll take a look at the respective media giants' customer-facing websites in terms of ease of use, functionality, availability of service and how easy is it to find the TV and broadband package you’re looking for.
As of September 2013, three year-old social site Pinterest has over 70m users, and according to a study by Shareaholic, Pinterest is driving more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined.
There are also many instances where Pinterest has driven more sales than Facebook, which currently sits atop the social media mountain, so it’s clear to that Pinterest is an integral social media channel for retail brands.
It’s very easy for a brand to simply set up a few boards, pin some pretty pictures of their own products, achieve a few hundred thousand followers, dust their hands and walk away.
So which brands are doing something more than that and creating a deeper engagement via Pinterest?
Google recently launched its new mobile playbook, replacing last year’s edition, in which it gives details on how marketers can improve their mobile strategy.
Here we’ll take at a look at the key points that Google raises, mainly the five questions which it believes businesses need to ask themselves in relation to mobile marketing, and provide you with Econsultancy’s own research and understanding within each area.
Forget the message or single big idea, it may be rhythm that is the key to a consistent marketing experience.
Marc Shillum is a UX designer for a company called Method and last week he came to the Punch strand of our Festival of Marketing to discuss his theory regarding the effectiveness of considering brand as a fluid rhythmical customer experience.
By now you've probably already decided whether or not to upgrade your existing iPhone operating system to the largely divisive iOS7, released approximately four weeks ago.
Perhaps some of you automatically uploaded on the day of release without question, perhaps some of you more cautious cats waited to see what the general consensus was from the early adopters before uploading.
If you were anything like me, an iPhone 4 user - the shelf-life of which was becoming quickly terminal - who read thousands of comments (ranging from histrionically aggrieved to deific praise) and decided they had nothing left to lose, so took the plunge anyway.
Although we have looked at iOS7 in terms of opportunities for enterprise organisations, we have yet to discuss the user experience of iOS7, so after a month of the new operating system being released in the wild and with the Nielsen Norman Group publishing its own user experience appraisal today, now seems the right time to do just that.
With the advent of Ikea introducing an augmented reality (AR) app to enhance its 2014 catalogue, we are starting to see a gradual shift in how retailers can use the power of digital to improve the customer experience.
It seems as if augmented reality is no longer just for enhancing advertising campaigns, there are now many more practical applications of the technology.
Here we’ll look at the Ikea AR app, and then a general round-up of other companies making great strides in the realm of augmented reality.
Hello, I’m the new guy. As such it is my utmost* privilege to present our weekly selection of things on the internet that are somewhat amusing, connected loosely together because, you know, they’re on the internet.
If there’s anything you think will make a good addition to next week’s edition, please tweet us at @econsultancy or @lexx2099.
Essentially, please do our work for us so we can contine to stare longer at the greatest meme of all time.