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Author: Christopher Ratcliff

Christopher Ratcliff

Christopher was the Deputy Editor at Econsultancy. He runs pop culture site Methods Unsound and you can hound him on Twitter @Christophe_Rock.

Nine ways analytics will help you not suck at Twitter

Since the end of December 2014, Twitter has been rolling out an analytics tool for its mobile app.

This is fantastic news for those of us who are out and about, live-tweeting hilariously named brands in the international supermarket or a joyless bus-ride and wondering if anybody actually cares.  


11 absorbing stats from around the digital world

Wherever I lay my hat, stat’s my home.

I will run out of stat based puns at some point, which will probably coincide with my editor breathing a huge sigh of relief, but thankfully stat hasn’t happened yet.

Welcome to our weekly round-up of the best online marketing stats from around the digital world.


Start Me Up! A profile of PeriodBox

PeriodBox is a UK-based premium monthly subscription service that bundles a choice of tampons and pads with hand-picked goodies and treats.

Every customisable box contains a selection of premium teas, artisan chocolate, a range of high-end beauty samples and a uniquely designed gift or art print by a featured artist of the month.

I talked to Mags Sikora and Daniela Luibrand, the co-founders of PeriodBox, about the business and its plans for future growth.


12 best branded Instagram videos from January 2015

Hey, if you like our monthly round-up of best branded Vines, you’ll love this round-up of the best branded Instagram Videos.

"Why’s that then?" You ask. Nine whole extra seconds of innovative genius per social video, that’s why.

Here are the best of January 2015.


15 best branded Vines from January 2015

Welcome to our regular monthly round-up of all that’s tiny and branded.

No not Prince after accidentally wandering on to a cattle ranch, I’m talking about Vine. The home of six-second-long social video, where marketers try to make the most of a short running time with as much ingenuity as they can.

Here are the best of January 2015.


How digital transformation improved Marie Curie’s marketing strategy

Marie Curie provides care and support for more than 40,000 terminally ill people and their families in the UK each year, therefore it’s vital that the charity is able to provide services across every possible channel both offline and online. 

To achieve this Marie Curie is undertaking a massive digital transformation programme, so it can extend its proposition to offer more services and support.


15 deeply pleasing examples of mobile micro UX

Micro UX is one of our 17 crucial web design trends of 2015 and hopefully will only grow in importance as interactive web experiences continue to become more human and characterful.


How does FatFace's responsive site shape up?

FatFace has revealed that its Christmas 2014 ecommerce sales were 25% up on 2013, whilst December sales were 13% up.


How insurance companies use search marketing: Aviva

With so much competition from online aggregators, search engine results pages (SERPs) are a difficult terrain to conquer for companies that are ironically often featured on those very comparison sites.

However with a successful paid search campaign along with a strong focus on SEO techniques, it is still possible to rank highly on the SERPs.


12 engrossing stats from around the digital world

Stat’s just the way it is. Some things will never change.

Welcome to the weekly round-up of all the best internet statistics and data analysis from around the digital marketing and ecommerce world (and slightly beyond).

Although the stats may change, our determination to bring you the very best insight will remain forever undaunted. 


12 dazzling distractions from the internet this week

A warning for all internet motorists out there, if you do become dazzled by anything you see on the internet, slow down and try to avoid looking directly at it.


Three insights on customer experience from our new Retailer’s Imperative report

Retailers are past the stage of debating the importance of customer experience management. Now they have to master it.

Mastering CX however throws up many challenges. There’s the overwhelming amount of data, the increasing complexity of the customer journey and the sheer volume of different technologies available to retailers. 

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