This is the third in a series of posts discussing how to set up and run a WordPress blog from a relatively experienced expert, which will feature many helpful and hopefully relevant tangents.
In the first article I discussed the first few steps involving sign-up, the difference between WordPress.com and WordPress.org, and your social media presence.
Last week, I looked at writing your first post using the WordPress content management system (CMS) and I also offered some general writing tips for new bloggers.
This time I’ll be delving into the dashboard to help you set up the ‘backend’ of your blog, by taking a look at the diverse world of widgets.
Firstly though a quick note about the difference between WordPress.com and WordPress.org in relation to ‘plugins’.
GoPro is the fifth biggest brand on YouTube according to The Touchstorm Video Index and as only 2% of the top 5,000 YouTube channels are from brands, this is a considerable achievement.
With 1.7m subscribers to GoPro's YouTube channel, how does this California-based digital camera manufacturer keep its audience entertained and engaged, on a social video platform notoriously difficult for brands to achieve success on?
If your answer is "because GoPro makes the kind of exhilarating, extreme sports videos that make you lose control of your bodily functions while sat at your desk” you’ll be half right.
Here I’ll be taking a look at GoPro’s YouTube strategy, using the best practice tips I laid out in my article from last year: YouTube strategy for brands.
2013 saw a year-on-year increase of 30% in global digital spend on online movies, games and mobile apps combined, topping $57bn (£34bn) in 2013 compared with $44bn (£26bn) in 2012.
It’s the rise of the mobile gaming market that is driving the biggest growth year-on year though.
These figures come from IHS Technology & App Annie’s recently published Digital Content Report 2013.
As King, the UK based creator of Candy Crush Saga, has just announced its intention to join the Stock Exchange after its profits grew 7,000% last year, and with game apps now driving overall games growth, now is a great time to take a look at the key takeaways from this report, concentrating particularly on the games category.
Converse operates the third most popular branded page on Facebook, with 39.6m fans and 76,000 people talking about the brand.
This is according to Socialbakers' Top 100 brands on social media. However, Converse doesn’t seem to chart on any of the other social media platforms.
Converse is a progressive brand with a long history of cool associations through sport, music, comic books and video games. Being purchased by Nike, an expert brand when it comes to social media, over a decade ago should have helped strengthen its social media strategy.
However Converse seems to be lacking in certain areas. Let’s take a look at the Converse Facebook page, followed by Google+, Instagram, Vine, Twitter and Pinterest.
I love Spotify, I’ll just make that clear from the start. Spotify has completely changed the way I listen to music.
In fact, while I briefly linger in this positive mood, here are some more reasons why I love Spotify:
As a part-time music journalist, I couldn’t function properly without its unlimited access to 20m songs. Also, new album releases for any given Monday seem to appear not long after midnight on the Sunday before. This is terrific for my Monday morning commute.
I can also use Spotify on as many devices as I like (desktop, laptop, phone, work computer) with up to 3,333 songs able to be synced for offline listening on up to three devices at a time.
Just in case Thom Yorke is reading, I will also add that far as I’m concerned, using Spotify has led to me spending more money on music through other channels (mainly independent record stores), purely because of the access I now have to music that I wouldn’t normally listen to
As a final bonus, in the free version of Spotify, it has jettisoned the limits to how many times you can listen to a song and how many hours a month you can use it. I would however suggest that £10 a month is a small price to pay not to have to put up with some of the most irritating adverts ever hosted on a platform.
And this is where we arrive at the major thrust of this article.
It doesn't feel like that long ago when this phone conversation was a common occurrence...
Automated Booking Line: Please say the location of your chosen cinema clearly.
ABL: Did you say Chester?
ABL: Here are the film times for Chester.
ABL: You have selected The Nutty Professor 2 The Klumps.
Thank goodness those days are over... or are they?
Modern online cinema booking is certainly far from the flawless experience it should be. In my experience its full of limited navigation, poor search and endless booking options.
In this user experience test I'll be taking three of the biggest UK cinema chains through a vigourous check to see which one offers the best online experience, for desktop and mobile.
UK based publisher DK has seen huge growth across all of its social channels thanks to its partnership with LEGO.
LEGO is of course one of the most beloved brands on the planet. This month has seen it completely dominate the marketing world with The LEGO Movie, a triumph of content marketing, and its current success is certainly due to its many licences and partnerships.
What success can your brand or company expect to achieve by aligning with the Danish toy company responsible for producing the largest population (albeit plastic) on Earth?
DK has revealed its before & after social media numbers from its campaign with LEGO from September 2013.
Despite last week's machinations, I've given up on trying to keep this weekly round-up of amusing internet things 'evergreen'.
So prepare for a topical assault of Flappy Bird, Sochi, Valentine's Day, The Lego Movie and flood misery, rendering the future readability of this article as redundant and confusing as a two year-old repeat of Have I Got New For You.
If you do have any questions at the end, me and internet will be holding a Reddit AMA later on this afternoon. Only we'll be using the pseudonym Jennifer Lawrence.
This is the second in a series of posts discussing how to set up and run a WordPress blog from a relatively experienced expert, which will feature many helpful and hopefully relevant tangents.
Last time I discussed the first few steps, involving sign-up, the difference between WordPress.com and WordPress.org, and your social media presence.
In this article I’ll discuss writing your first post using the WordPress content management system (CMS), but first, here are some general writing tips for bloggers using any platform.
As a relative newcomer to the digital marketing world, I've decided to write a series of 'beginner's guides' to uncover what is meant by certain terms, trends and technological advances in digital; being both a travel guide and a personal investigation.
Here I’ll be answering the following questions: What is scarcity? Why should you use it? Are there good and bad practices? In a tone of voice that has been described as both 'helpful' and 'not too rambling'.
Scarcity in marketing means to use the fear of shortage to sell more.
It’s a fairly simple psychological premise. “We don’t have many Furbies left I’m afraid, you’ll have to buy it now if you don’t want to ruin your child’s Christmas” is the simplest and most extreme example.
However if we think of scarcity in terms of providing transparency about how much stock is left of a particular item, then it’s a very helpful, positive tool.
Scarcity can also increase the perceived value of the item or service you’re providing.
Your products can become that much more precious in the eyes of a customer. The fear that there is only a limited supply will make the customer purchase faster and possibly with less thought.
Which leads to the argument that scarcity can also be manipulative and in some circumstances, exploitative.
Before we get to the more frustrating end of scarcity, let’s take a look at some of the positive uses.