Audiences for brands grew by 20% in Q4 2013 and brand tweets that included pictures and content links generated the most engagement.
During Q4 2013, the top 100 brands according to Interbrand averaged 210 engagements per tweet when they added a picture link.
This comes from the latest research by Simply Measured, analysing the Twitter activity of brands listed in the Interbrand 100, compared with the Forbes 100 Best Small Companies in America.
Here’s a look at the research along with some recommendations for brands on how to increase their engagement.
Responsive design isn't just for the giants of ecommerce, your start-up business can also grab an off-the-shelf model for a reasonable price, or even for free.
Following on from David Moth's article 10 simple responsive Wordpress themes for small businesses and blogs I thought I would take a look at some of the best available templates for ecommerce sites.
If you run a small business, or are looking to make the leap from Etsy or eBay into your own domain, you could do a lot worse then looking at one of the following templates.
As a caveat, I haven't used any of these in their proper working forms, I've just played around with the demo versions, checking for customisability and whether the sites really do offer true responsiveness.
It would be worth doing your own investigation on each one before committing to buy. If you click on the images below, you will be taken through to the demo versions where you can check out the product, look at the custom options and of course the price of the product yourself.
Templates are available from many different vendors and the bulk of these are from independent designers, but first I'll take a look at the best designs available from Shopify.
We’ve all done it. In fact even as I write this, I’m fully aware there’s a shopping basket full of blu-rays on an ecommerce site, from the end of 2013, sitting and waiting for me to click ‘confirm purchase'. They’re definitely still there, I just checked.
As I discussed in my recent article what is retargeting and why do we need it? this very same curtailed ecommerce visit has led to a whole host of retargeted adverts on various related and not so related sites I’ve visited since.
But what of the abandoned basket itself? I’ve heard nothing from the company directly related to it. Right now, I’m the easiest mark there is when it comes to a targeted email.
I obviously wanted these products at more than one stage, I was even so far down the sales funnel that I registered my details, including my email address with them.
Chances are a well-timed email, reminding me this basket is ready and waiting, would have compelled me to make the final purchase, but so far I haven’t heard a thing.
Do basket abandonment emails work? Is there a best practice that ecommerce sites should follow? What is the likelihood that an ‘abandoner’ will come back to purchase after receiving the email? I'll try to answer these questions right here.
Google has launched a brand new feature called Music Timeline.
The timeline charts the rise of different music genres over time, highlighting specific album releases and key artists specific to that time and musical styling.
This visual representation of music history uses data from Google’s own music download service Google Play, delving into the many preferences and downloads of its users.
It’s a new era. Ben Davis, the erstwhile keeper of the interweb keys has handed them over to a new owner with a wink, a ruffle of the hair and a gravelly intoned “you’ve earned it, kid”.
“You know I’m five years older than you, right?” this newly-coronated writer replied. Ben simply repeated “you’ve earned it, kid” and vanished into the night.
So the gauntlet has been passed and I am the proud new captain of the interweb ship. My only hope is that I can provide you with a fraction of the joy, fascination and expert curation that you’ve come to expect. At the very least I’ll try to stop mixing my metaphors in such a bizarre manner.
In honour of Super Bowl XLVIII, the Wildcats at Unruly have shared with us their latest research on Super Bowl ads and have also revealed the top 20 Super Bowl ads of all time.
Last year’s collection of Super Bowl ads attracted twice as many shares as the previous year, in fact the number of video shares has grown 30x in the last three years. The trend is set to continue in 2014 with brand new ads from Budweiser, a British villains themed Jaguar ad and a Scarlett Johansson starring SodaStream set to be unveiled.
Here are some of the highlights from Unruly’s research, followed by the top 20 Super Bowl ads of all time.
Covario has just issued its Global Paid Search Spend Analysis for Q4 2013, revealing that global spend on pay-per-click (PPC) advertising has increased by 13% from Q3 and 7% year-on-year.
Paid search on mobile also had an incredible 2013, with impressive numbers recorded for Android, iPhone and iPad activations. Total advertising spend on mobile grew 23% in Q4 2013 from Q3. This is 55% up from the same period in 2012.
Keyword pricing wise, the average cost-per-click (CPC) came down in Q4 2013, however the average CPC rose 10% versus the same period in 2012.
I’ve been feeling in a home improvement mood lately.
Perhaps just because it’s January, perhaps just because I like the way I look with a tool-belt strapped around my waist. Either way I’ll be growing a bristly moustache, keeping an assortment of spare nails in a coffee cup and seeking out US home improvement store Lowe’s for all my hammering and buzzsawing needs.
This article will take a look at how the almost 70-year-old hardware chain has recently made tremendous strides in its social media reach by treating social media not as a single entity, but by realising that audiences use different channels for different reasons and tailoring its content accordingly.
So pour some three-day old coffee into a cup that’s never been cleaned, pop your squared off pencil behind your ear and let’s begin.
Beats, the ubiquitous headphone brand co-founded by Dr Dre, will release its music streaming service Beats Music in the USA on 21 January.
Beats currently controls 27% of the $1.8bn headphone market and 57% of the premium market (an eye-watering place where headphones can cost anywhere between $100-$400) and its headphones have quickly become a visual staple of public transport, the high street and indeed the very office I’m writing this article in now, within only the last few years.
Now it looks like Beats is set to take on the music streaming market with what appears to be an expertly planned, theoretically artist-friendly and potentially Spotify smashing service.
Let’s take a closer look…
This is just a quick one for all you bloggers and publishers out there.
If you've run into problems from accidentally, or not-so-accidentally, using images under copyright from a routine image search, Google has just made things a lot easier for you.
In amongst the image search options, Google has just added a search by 'usage rights' field.