Here are the top 10 UK brands of 2013, as nominated by YouGov's BrandIndex.
This is based on brand perception, acquired by conducting approximately 3,700 daily interviews and asking the question "If you've heard anything about the brand in the last two weeks through advertising, news or word of mouth, was it positive or negative?"
It seems the most popular brand of 2013 in terms of positive regard is the BBC iPlayer, which has remained at the top spot for the last two years.
The New York Times revealed a brand new website on 8 January 2014, replete with responsive design and native advertising.
As I mentioned in my article from earlier this week, native design: 12 examples of good and bad practice, it seems that with The New York Times adoption of sponsored content, 2014 will bring this marketing trend to larger, more mainstream publishing sites
Dell is the first company to take advantage of The New York Times new advertising model, with a six-figure, three month long deal. The deal also includes display ads as well as sponsored content.
Here’s a look at the current New York Times homepage.
Caveats first: other email providers are available. There I think that covers everything.
As of August 2013 there were 425m Gmail users, but this won’t be the place where we discuss the dominance of Gmail over the providers that it quickly overtook, such as Hotmail or Yahoo.
Nor will we discuss the above figure, which although reported in The Guardian and other publications, is actually contradicted by comScore, who suggests Google still trails behind its two rivals.
This is the place where we’ll discuss little tips, tricks and hacks, as developed in the Gmail lab, that will hopefully make your life just a tiny bit easier and more interesting. At least when it comes to emailing.
I touched on Gmail hacks in my 16+ best things to happen to the internet in 2013 post last month where I suggested you go and spend a little time exploring the backrooms of Gmail to see what you can find.
Well now you don’t have to, as I’ve already sifted through the experiments, separating the prime specimens from the formaldehyde filled jars of yellowing mutants, to bring you the best Gmail hacks currently available.
This is an exercise in trying to figure out whether or not retargeting can be done effectively and responsibly.
Much like similar posts where I looked at native advertising and content marketing, this is also a 'beginner's guide' in which I uncover what is meant by the term retargeting, how it works and what I generally consider to be 'best practice'.
First of all, let me tell you of my own experience of retargeting and the almost detrimental effect it had on my marriage proposal.
Facebook is still the dominant social site in the USA, but even more adults are now signing up to multiple platforms.
These findings come from Pew Internet’s latest research, based on a sample of 1,800 adults.
Currently 73% of online adults now use social networking sites, and with our friendship groups, colleagues and professional connections scattered across even more social networks than ever before, it has become a necessity to sign up to multiple platforms in order to engage with them all.
I’ve even had to adopt a second Twitter account to separate my own ‘church and state’ (or less-professional nonsense from even less-professional nonsense.)
Here are some more social network stats from the research, covering Facebook, Pinterest, Instagram, LinkedIn, Twitter, and the relative audience crossover between each platform.
You’re more likely to survive a plane crash than click a banner ad.
That’s my favourite stat of 2013, thanks to Solve Media.
Faith in traditional digital display advertising is fast decreasing, with many experts believing that banner ads just don’t work. 60% of consumers do not remember the last display ad they saw, according to Online Media Daily.
Display ads don’t work because we’ve become used to ignoring them. They used to be an annoyance; a creatively barren distraction, but now we’ve trained ourselves, almost subconsciously, to glance down a webpage and not even notice them.
Mobile banner ads are far more insidious and harder to ignore. According to GoldSpot Media, up to 50% of clicks on mobile ads are accidental.
So what’s the alternative?
I wrote an introduction to the world of native advertising last November in which I discuss the various merits or otherwise of this content driven approach to advertising.
Here I’ll be presenting examples of this much argued-over marketing trend, and trying to ascertain whether there is any good or bad practice to be gleaned from the more popular native ads hosted on publisher’s sites.
Facebook has revealed that organic reach for brands will fall short, if it hasn’t begun to do so already.
In a recent tweak to the news feed algorithm, Facebook has begun to prioritise content from the people that users engage with the most, ensuring content from a ‘liked’ company’s Facebook page will become a negligible presence.
In a press release from December, Facebook urges marketers to buy ads instead of merely relying on the free content channel of running a Facebook page.
This ‘tweak’ signifies a dramatic change to the Facebook experience for users, brands and anybody else who may run a Facebook page, whether it's for profit or not.
Thanks to a 10 day ban from Google, the lyrics website Rap Genius saw an 80% plummet in its daily traffic over Christmas.
The site has now been restored to the Google SERPs, but at what cost? Here I’ll take a look at what Rap Genius did to incur such a punishment from Google and what lessons or warnings your website can learn from this?
I’ll also answer the question, what the hell is Rap Genius?
As of last weekend, Vine has finally introduced a desktop website.
I say finally, Vine has only been going a year, but it’s still been an awfully long wait. The idea that a platform as supposedly trend-setting as Vine didn’t have a desktop presence is frankly ludicrous.
I’ve been writing a regular round-up of the best Vines of the month on the Econsultancy blog for a few months now, and the lack of a searchable homepage has made this a much more long-winded exercise than necessary.
Will my job be any easier from now on? Let's see.
I’m going to take a look at Vine’s new UX, along with a handful of other social media sites, and highlight some of the user experience issues I’ve been having with them all.
First I’ll start with Instagram as this has been bugging me for a while now.
Samsung was named as the most shared brand of 2013 during Unruly's inaugural Video Sharing Awards (VSAs) held at the end of 2013.
Samsung achieved a total of 7.3m shares during last year. This is 2.3m more shares than second-placed GEICO and, according to Unruly, Samsung achieved a 201% increase on the previous year when it finished in eighth place.
Before we take a look at the best, and occasional worst, of Samsung’s social video strategy, here are the rest of Unruly's top ten social video brands of 2013. The figures of which account for shares across Twitter, Facebook and other social web platforms, rather than merely looking at the number of views on YouTube.