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Author: Christopher Ratcliff

Christopher Ratcliff

Christopher was the Deputy Editor at Econsultancy. He runs pop culture site Methods Unsound and you can hound him on Twitter @Christophe_Rock.

How consumers behave on ecommerce apps

Here’s some advice on how best to take advantage of the latest consumer data around app usage.

Ecommerce apps sometimes get a rough press, but it’s more to do with the retailers that provide an app instead of offering a decent mobile optimised web experience.

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Three key trends from our Marketing Attribution Briefing: Digital Cream 2015

For any company to truly make any kind of informed decision for future strategy, it needs to understand the value of everything it does online.

There are multiple ways a customer can find your ecommerce site: organic results on a search engine, a PPC campaign, a link on Twitter, a retargeted display ad on another website… Customer journeys are increasing in their non-linear passage. 

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Six inspiring new examples of experiential marketing

The premise of experiential marketing is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience.

If a branded event stirs positive emotions in people then they are more likely to associate those emotions with that brand. This encourages brand loyalty and the stronger possibility of sales further down the line.

To this end experiential marketing can be more effective than any kind of display ad, a promoted Tweet or a Facebook ad, however it’s also possibly harder to measure as conversions may not happen till much further down the line. 

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Three key trends from our Data-Driven Marketing Briefing: Digital Cream 2015

Consumer data has arguably become the most valuable currency for marketers. 

The value of some of today’s largest organisations (Facebook, Twitter, Instagram) is based almost entirely on the number of people that connect using their platforms and by the marketing potential of the data they generate.

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10 things we loved on the internet this week

Whatever mood you woke up in this morning, whether jubilant, furious or crestfallen, the weekly round-up is here to make it all better.

Sure it can’t fix your broken heart, mend your flat tyre, or install your preferred government in a bloody/bloodless (delete where applicable) coup, but it can offer a brief distraction from what ails you.

Think of this as a calming nightlight, a tiny beacon that holds your attention while all the horrible monsters under your bed gather and wait in the darkness.

Stop thinking about those monsters now! Just look at the light. There, there, always looking at the light…

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10 most enlightening digital marketing stats from this week

Although I have often admired yacht rock pioneers Hall and Oates for their smooth radio friendly melodies, I’m afraid this round-up is not the place for them.

With their almost constant admission that "I Can’t Go For Stat", it seems these digital marketing statistics will only disappoint them further. Sorry Darryl. Sorry John.

Maybe next week there’ll be something you “can do”.

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You may also like: the horror of bad content recommendation

You know how content marketing is the saviour of digital marketing? I’m sure you’ve heard that once or twice before.

Especially now that display advertising is all but dead in the water and native advertising is ethically dubious at best.

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10 of the best branded Vines from April 2015

Last month I made some fairly bold claims about Vine losing its edge.

This was a piece possibly born more of frustration more than anything else. The popularity of Vine is waning on the blog, and it feels like branded Vines are being eclipsed by Instagram videos both creatively and in shareabilty.

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Six insightful data storytelling case studies

Now that you have all this data, what the heck are you going to do with it?

Sure you can capture, measure and analyze traffic and how visitors behave on your site, but what’s the next step? 

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10 best social campaigns and stories from April 2015

Now that David Moth is our new head of social, he has bequeathed his regular round-up of social campaigns and stories to me, as he’s now too busy posting Taylor Swift Vines on the official company Twitter.

He can be confident that this is in relatively safe hands.

So sit back and enjoy this new-look collection of news and advertising inspiration taken from the wide world of social, and I’ll try and keep the puns to a minimum.

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Financial services industry and the barriers to personalisation

Customer experience has emerged as a key priority for many organisations over the last few years.

33% of financial service industry (FSI) respondents say that customer experience represents the single best opportunity for their company to deliver on their priorities for 2015. A percentage that is significantly higher than the average percentage across all sectors (22%).

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14 most fascinating digital marketing stats from this week

Welcome to our weekly round-up of all the best online marketing stats from around the digital world.

Put on your leather jacket, tease out your hair and try not to lose yourself to the corrupting influence of Danny Zucco, as the T-Birds gather around you to sing ‘You’re the One Stat I Want’.

Just remember that our greaser gang is way better than their (admittedly similar) greaser gang, after all we have 14 stats that you’ll want, they only have one.

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