Samsung was named as the most shared brand of 2013 during Unruly's inaugural Video Sharing Awards (VSAs) held at the end of 2013.
Samsung achieved a total of 7.3m shares during last year. This is 2.3m more shares than second-placed GEICO and, according to Unruly, Samsung achieved a 201% increase on the previous year when it finished in eighth place.
Before we take a look at the best, and occasional worst, of Samsung’s social video strategy, here are the rest of Unruly's top ten social video brands of 2013. The figures of which account for shares across Twitter, Facebook and other social web platforms, rather than merely looking at the number of views on YouTube.
In 2013, 7.4bn songs were streamed in the UK, doubling the previous year's total of 3.7bn.
This figure comes from the latest report by the Official Charts Company and the British Phonographic Industry, or BPI as it wishes to be known as nobody since the turn of last century knows what a phonograph is.
2013 saw an even bigger shift towards digital technology being the primary way that listeners discover and enjoy new music, helped with the continued increase of tablet and smartphone ownership, and the improvement of music streaming apps on mobile devices.
Here are some more digital music related stats from the report, which may feature names of artists you’ll have to ask your kids about or consult your nearest NME reader.
In 2013 the percentage of in-store sales where mobile phones were used as part of the shopping journey in the UK stood at 6.8%. This equates to £18bn of sales, a figure 45% up on 2012.
This comes from a recent study by Deloitte Digital, where 2,000 consumers were polled on their smartphone usage in relation to in-store purchasing.
Consumers who used their mobile phones before or during their shopping trip were more likely than the average shopper to make a purchase. Those using a smartphone during a shopping trip were almost twice as likely to make a purchase.
To bring karmic balance after yesterday’s bile-dripping 15 worst things to happen to the internet in 2013, here’s a bumper crop of joy.
It’s all very well looking forward to next year and seeing what technological advancements will improve our lives significantly in the future, but if we don’t look back at what came before and collate them in an arbitrary order within the confines of a blog-post, then surely we are doomed to repeat our mistakes because we didn’t spend long enough dwelling over our collective achievements
And if that’s not a specious excuse for a list-based round-up of the year, then call me Alex Zane and give me a job of presenting mediocre YouTube videos on the telly at 2am.
Here are the best things to happen to the internet in 2013, in our award-winning content team’s not-quite-so-humble opinion.
If I had to sum up my year in 140 characters it would read: during 2013 I’ve been having a lot of problems writing snappy, concise and appropriate sub-headlines in my articles for the Econsultancy blo...
There are people out there who are much better at this sort of thing than I am, and to celebrate those experts, Twitter has released an interactive widget that lets you explore the past year’s key trends on Twitter, month-by-month and within various different topics such as news, sport and entertainment.
Click on the image below to see for yourself.
Because it can’t all be sunshine, lollipops, rainbows and Google Hummingbirds.
We at Econsultancy consider ourselves as promoters of best practice. ‘Achieve Digital Excellence’ reads our brand new strapline in the big red dot up there, and with this modus operandi we carry a great responsibility.
The responsibility of wading through the darkest digital waters (confusing and potentially dangerous metaphor alert) and remaining constantly poised to spear the very best of the internet. We do so in order to bring you the most considered insight, through research, practice, good old fashioned investigation and occasionally asking Twitter for help.
Of course for every tasty salmon we catch, we also have a net-full of bottom feeding suction eels too. We don’t really know what to do with them and they’re piling up around the floor of the boat.
So let us unburden our unpleasant haul upon you, with this round-up of the worst things to happen to the internet in 2013:
Here in my 'expert' opinion are the best Vines created by brands in 2013.
Although seeing as Vine has only existed for approximately 11 months, here are the best branded examples from the entire existence of the service. That sounds far more impressive.
What makes a good branded Vine? Well, I'm glad you asked...
Predictably John Lewis currently retains the highest social engagement for Christmas ads, but for how long?
As of 10 December 2013, the John Lewis ‘The Bear and The Hare’ ad has achieved 10.3m views, and just over 1m engagements (likes, shares or comments).
However, its engagement-per-thousand-views (EPM) has dropped to 101, from 393 in four weeks.
This seems logical. The more popular and ubiquitous a video is, the less likely that people will bother sharing it as they feel they’re just adding to the noise of what we’ve already seen.
Interestingly though, this viral complacency may lead to a pre-Christmas upset.
Beyoncé’s self-titled new album, Beyoncé (I feel like I didn’t really need to say that), has destroyed the internet this weekend in a pre-Christmas gamble which has seen the ex-Child of Destiny installed as the new monarch of pop.
Picking the penultimate weekend before Christmas goes against all traditional new album release logic. Mid-November to Mid-January is a barren wasteland of Susan Boyle, greatest hits compilations and swing albums by nice young men your mum likes. Nobody good releases new music at this time of year. Nobody.
But then the Carter family rarely have been ones to stick with traditional record release logic, just look at Jay-Z who released his last album Magna Carta Holy Grail through a mobile app earlier in the year. (Read more about that in six musicians embracing app technology)
In 2012, the average person spent £1,175 online in the UK.
This statistic comes from OFCOM’s 2013 International Communications Market Report, revealed today.
Our nearest rival is Australia, where the average per-head spend is £867, approximately one quarter less than us.