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Author: Christopher Skinner
Throughout my career, I've focused on two fundamental areas: what businesses need to succeed and what customer’s want from a brand. I believe that marketing can connect and satisfy both needs but not with the existing framework.
The current popular methods for planning and measuring digital media are insufficient - we need to disrupt the status quo to impact overall business profitability and brand equity.
That's what I've spent my career on – helping build companies and making them profitable. In 2001 I founded MakeBuzz and since then have worked with over 250 leading companies, including Vodafone, Target, United Airlines and Oreck.