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Author: Ciaran Norris
Ciarán is currently the Chief Digital Officer for the Australian arm of global media agency Mindshare, and has been working online since getting a job in a Sydney internet cafe in 1999, with stints in online publishing and an award winning full service digital agency.
Many in the SEO world joke that if an agency or consultant starts talking about title or meta tags to potential clients, they should be ignored as this sort of thing is now considered very basic and suggests that the SEO doesn't know what they're talking about.
But looking at the websites of some pretty major brands, it's clear that for many people, SEO 101 is still pretty advanced.
A recent study has shown that a lot of traditional publishing companies have struggled to implement and make the most of user-generated content (UGC), with costs and efficiency listed as the main reasons.
But those that worry that enough people aren't submitting UGC may be missing out on the much larger numbers who interact with it.