As it stands, Google Play and Apple’s App Store have around 700,000 live apps each, followed by Windows with 126,530 and Amazon with just over 50,000 apps. As app numbers continue to increase, so is the competition for search-friendly and visible apps.
A number of people are starting to talk about app store SEO as developers and marketers look for ways to ensure their apps can be found across the app stores.
We’ll be focusing on both the App Store and Google Play for this post, solely because there currently isn’t enough research on SEO for Windows Marketplace or Amazon's Appstore.
There are now millions of apps across the App Store and Google Play, not to mention Windows Marketplace and the new Amazon Appstore.
With over 50% of the UK’s population owning a smartphone, and apps proving such a vital channel for keeping the consumer engaged, the competition for app visibility is huge.
Mobile apps help to attract new customers, increase engagement and drive conversions, but this often requires the user to keep coming back.
Some in-app offerings will be enough of a pull for users, but other times the users might need a little push.