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Author: Claire Brinkley

Claire Brinkley

After graduating college and travelling the world, Claire started working as a journalist and researcher for Mediaconnect. In this role Claire wrote stories for and about the tech PR community, which were posted daily to their corporate website. She then went on to promote cycling education within Australia, working for AustCycle as a journalist, marketing and PR person. 

Online sales in Australia reach record high

Online sales in Australia reached a record high in the year to November 2012, with Australian consumers spending some $12.6bn online. 

November proved to be the peak month for internet sales, with online retail surging by 15% and the National Australia Bank Online Sales Index rising to 241 points, up 32 points from October. 


Research: Australian consumers want retail experiences to be digital

The promise of a new year has resulted in a lot of speculation about what the state of retail will look like over the next twelve months.

Mobile has continually been hailed as the top trend to watch, along with an increase in the number of Aussie retailers heading online and a focus on using data more intelligently to personalise communications and customer experiences. 

But this is from within the boundaries of the industry itself... What are the thoughts and opinions of consumers? 

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Mobile discovery driving transactions among Australian consumers

Nine out of ten Australian consumers use online media to discover more about products and just over 50% have used a smartphone or tablet to price compare. 

These findings come from Nielsen's latest research study, which was conducted in partnership with eBay and PayPal.

Over 3,000 adult Australians were surveyed as part of the study in an effort to better understand how Australians are using their mobile devices - something all the more pertinent, given the recent revelation that mobile is seeing rapid growth across the region. 


M-commerce spikes in Australia

The number of consumers using mobile devices to make purchases this holiday season has skyrocketed, setting December up to be the most digitally connected Christmas that Australia has ever seen.

According to PayPal Australia, 22% of Aussies have used mobile devices to make a purchase so far this Christmas and it is estimated that $5.6 billion worth of purchases will be made on mobile phones by the end of 2012.

This is considerably higher than the $155 million spent in 2010, showing that mobile shopping is quickly growing in popularity.


Digital priorities and challenges for Australian retailers in 2013

With only weeks left before the end of the 2012, most retailers already have their strategies in place to ensure success and growth for their business in the new year. 

We've already detailed how retailers in the region are currently, optimistic about overall sales performance, but are still generally neglecting the opportunities found online. 

As part of an analysis towards changing this mindset, there are three areas of focus that needs to be considered.


Australians prefer local online stores.. but only if the price is right

In a recent survey, 98% of Australians cited that they would prefer to make online purchases from local retailers - but a huge 85% are instead turning to overseas stores, in order to secure cheaper prices and better deals. 

The findings come from MasterCard’s latest survey, which found that Australians consciously want to support local online retailers and would actively seek them out to make purchases, but only if prices were competitive to those offered by overseas retailers.


Australian retailers in high spirits during the lead-up to Christmas

Australian retailers are entering into the Christmas season with high spirits, but few expect to see more than 2% of sales from their online channel, according to a new Deloitte report. 

The Christmas Retailers’ Survey 2012 found many interesting trends regarding the current state of retail in Australia, yet the key issue within the findings appeared to be that online is still not a top priority for retail heads. 


Australian retailers embrace affiliate marketing [infographic]

The Australian Affiliate Marketing Benchmarking Survey was released by dgmAustralia last week, revealing that affiliate marketing is on the rise amongst Australian retailers.

The report examines the current engagement and intentions of Australian companies utlilising affiliate marketing, as well as revealing marked differences in usage and approaches across the market. 


State of digital marketing in Asia-Pacific [Infographic]

Adobe and the CMO Council recently released their Digital Marketing Performance Dashboard 2012 report, which highlights the state of digital marketing in the Asia-Pacific region.

Unfortunately the report found that while interest in digital marketing is high, many countries are lagging behind when it comes to ROI metrics, talent and digital strategies.


Australian retailers embrace affiliate marketing

Affiliate marketing is on the rise amongst retailers in Australia, with three in five indicating they have increased their spend on the digital channel in the past year, and the same number saying they will continue to do so next year. 

The findings come from the Australian Affiliate Marketing Benchmarking Survey, released by dgmAustralia last week.

The report examines the current engagement and intentions of Australian companies utlilising affiliate marketing, as well as revealing marked differences in usage and approaches across the market.


Australian research: Consumers are emotionally attached to brands

One in four consumers feel an emotion close to love when it comes to choosing what brand to buy and men who feel this love for their favourite beer will purchase 38% more than the average consumer, according to a new Australian study.

The study, conducted by the University of Wollongong and Murdoch University’s Audience Labs, delved into emotional branding in order to analyse the emotional attachment that consumers have for beer, petrol, washing powder and coffee brands.


Low budgets and lack of talent leaves Asia-Pacific lagging in digital marketing

Things aren’t looking great across the Asia-Pacific region in terms of digital marketing as new figures indicate that marketers in APAC may be lagging behind when it comes to ROI metrics, talent and digital strategies.

These findings come from a new report called Digital Marketing Performance Dashboard 2012, which was conducted by Adobe and the CMO Council.

The report was constructed from the results of an online survey that was taken by 295 senior marketers in Asia-Pacific, including marketers from Toyota, 20th Century Fox, Tupperware, Citi Group, Nokia and Yahoo.