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Author: clare hill

clare hill

Managing Director, The Content Marketing Director
The Content Marketing Association (CMA) is a not for profit organisation representing the content marketing industry. The overarching aim of CMA is to promote the use of editorialised content as an effective marketing tool to client-side marketers and showcase the range of channels that can be used to editorially engage customers from digital - such as smart phone apps, tablet-enabled microsites and branded TV - to the more traditional customer magazines. Formed in 1993 the CMA’s members now comprise of 90 per cent of the UK market, producing publications and digital content for over 1,000 leading brands and organisations in the UK and internationally. Content marketing is the second fastest growing media channel and CMA exists to champion and encourage this growth on behalf of its members.

Summary
Commercially astute, creative & results driven Sales & Marketing Director
12 year’s experience in the entertainment industry creating successful product, marketing, sales and retail strategies distributing fast moving consumer DVD product through retail channels. A proven track record of success in driving increased profits at Marketing Director, Commercial Director and Business Unit Director level. Delivered above the market growth and improved company success year-on-year in all key roles

Specialties: Product strategy across all entertainment genres & consumer markets 
Sales, Marketing, Retail, Etail & Digital distribution strategies 
P&L management; Business planning, analysis, pricing, sales targets, marketing 
Online trading expertise in physical goods and digital distribution strategy 
New Product Development, commissioning programme content
£Multi-million B2B & B2C marketing campaigns
New revenue streams & distribution channels 
UK, EIRE, USA, Canada, AUS market experience

Native advertising: who should be creating it?

What exactly is native advertising? Why are brands so keen on it, and does it present a new revenue opportunity for content marketing agencies? 

Media companies and agencies have been producing content-style adverts for brands for years now, both on and offline.

So why then is there such a buzz around native advertising, and what does its surge in popularity mean for content marketing agencies?

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