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Author: Damion Brown

Damion Brown

Damion has been working in web analytics and digital marketing since 2004, providing consultancy and training to organisations across Australia and the UK.

He is a trainer with Econsultancy, delivering custom and public training courses in digital marketing, web analytics, content marketing and social media.

His approach is solidly data-driven, with a methodical process underlying consulting and training provision, and adds a human and easy-going nature to delivery.

Cross Device Measurement in Google Analytics will turn mobile marketing on its head

At Google's annual I/O developer conference, an important new feature to Google Analytics was announced that's going to turn mobile marketing on its head.

Built on the back of the new Universal Analytics platform and its baked-in ability to track users across sessions and devices, Cross Device Measurement is like Multi-Channel Funnels for devices.

And it's huge....

google universal analytics

Eight ways Google Universal Analytics will change the way businesses use data

Universal Analytics is the next iteration of Google Analytics, and last month it launched into public beta.

Universal Analytics is a completely new version of the Analytics tracking code, and it’s also a completely new way of looking at how we track and analyse our users.

In short, it’s going to change everything.