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Author: Damon Lightley
Damon has been involved in the digital marketing sector since 1996 and can be classed as a bit of web geriatric! His first role involved working for a start-up developing Internet and IT solutions. He then spent time working for the Financial Times (FT.com) where he was responsible for developing the marketing strategies for several channels on the website before moving on to head up the web marketing department at the Energy Saving Trust. In 2003 he founded SiteVisibility, a top 20 search engine marketing & optimisation agency which he sold in 2011. His areas of expertise include developing web strategy, search engine marketing & optimization (SEO), email and social media marketing, web analytics and measuring ROI.
Don’t mention the 'R word', I hear you all say. Well, I thought a post on “Recession Challenges” would be a fairly topical one, bearing in mind the recent ‘credit crunch’ stories we’ve seen taking up more and more column inches and airtime each month.
As a search engine marketing and social media (SMM) consultant, more firms are approaching me every week to help them develop integrated SMM strategies.
While in many ways social media is a completely different discipline to search; there are plenty of similarities when it comes to developing a strategy and many search experts are taking to social media marketing like ducks to water.
The one thing I am telling all these companies is you have to be careful as a bad SMM strategy can often do you more harm than good.
In a largely unexpected move, Yahoo! Searchhas reduced its minimum cost per click from 10p to 5p in the UK, in a bold attempt to regain share in the search advertising market from Microsoft’s recently launched adCenter and Google’s AdWords.
A couple of weeks back I attended an Onrec Conference titled – ‘Recruitment Advertising is Moving Online’. As we all know online ad spend is increasing year on year and is quickly 'stealing' spend away from the more established offline channels.
However, in this mad rush marketers must keep a clear head and not lose sight of the new challenges they face in the Web 2.0 era.
Do you fancy getting to know the boys and girls over at Yahoo! a bit better? If you do then good news. Yahoo! has launched its own corporate blog Yodel Anecdotalaimed at providing users with insights into Yahoo! and the faces behind the company.
Yahoo! recently announced the launch of a new faster, more efficient web crawler. The new crawler (Yahoo! Slurpas it's known), is designed to navigate through the Web quicker than its predecessor and in the process uses 25% less bandwidth.