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Author: Damon Lightley
Damon has been involved in the digital marketing sector since 1996 and can be classed as a bit of web geriatric! His first role involved working for a start-up developing Internet and IT solutions. He then spent time working for the Financial Times (FT.com) where he was responsible for developing the marketing strategies for several channels on the website before moving on to head up the web marketing department at the Energy Saving Trust. In 2003 he founded SiteVisibility, a top 20 search engine marketing & optimisation agency which he sold in 2011. His areas of expertise include developing web strategy, search engine marketing & optimization (SEO), email and social media marketing, web analytics and measuring ROI.