The Guardian, traditionally seen as a 'UK news' organisation, has controlled the US news agenda over the last week with a story about an NSA leak.
This post looks at some of the Content Strategy decisions behind this success.
Jaeger has relaunched its ecommerce site for the second time in 12 months.
It's slightly unusual for a brand to do that: relaunching is a big, complicated, risky, time-consuming task, so most retailers tend only to relaunch every few years (often less, sometimes never).
Here's a quick 5,000-word overview of the current status of the site, and the opportunities to optimise results based on Jaeger's new foundation.
In this blog post, you will learn to code your own bitly user interface in just two minutes. (caveat: this depends on how fast you can copy/paste!).
The post contains ten steps to build your own bitly interface, a ready-made example, a simple explanation of how it all works!
You're probably aware that almost every website you visit tracks your behaviour in one way or another.
This post looks at which third-party tracking technologies the UK's largest news sites use.
This post highlights a simple, useful feature that's crept onto most of the UK's largest e-commerce sites over the last couple of years, with no real coverage.
"The promo strip" is not new, but has slowly caught on to the point it's almost standard for high street retailers, yet still fairly rare on smaller sites.
It's a very useful addition from both the customer perspective (quickly informative without being overbearing) and from the brand perspective (conversion orientated without being overbearing!).
There are 12 examples below, including variations on the central idea.
Google's recent introduction of SSL encryption for search queries from logged in users means that a lot of valuable data has now gone missing from Google Analytics.
This post explains a useful Google Analytics hack to regain some of the insight we used to have, and improve life for you in light of the '(not provided)' issue.