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Author: Daniel Guest
Daniel is R-cubed’s chief inventor… he can usually be found tinkering with fresh technology, working closely with our clients and partners to create faster, smarter ways of doing things.
Having earned his extensive marketing stripes on both client and supplier sides Daniel is credited with many innovations in the marketing world. When not inventing, Daniel is also focused on helping promote the ground breaking work of the other data scientists.. and tweaking R-Bot.
For decades the mantra of getting the right message, to the right person, at the right time has echoed down the halls of marketing agencies and clients alike. Are we now closer than ever to turning this honourable goal into a reality?
In this series of four posts, we explore the reality behind real time customer intelligence and what it actually means for businesses struggling to keep up with today's ‘Smart Customers’.