tag:econsultancy.com,2008:/blog/authors/dave-skerrett Posts by David Skerrett from the Econsultancy blog 2014-07-07T16:29:00+01:00 tag:econsultancy.com,2008:BlogPost/65132 2014-07-07T16:29:00+01:00 2014-07-07T16:29:00+01:00 Five key trends and takeouts from Google I/O 2014 David Skerrett <p> <strong>This year’s Google I/O conference, held weeks after Apple’s WWDC, showed the world that Google really is taking over every aspect of our lives, and challenging its fiercest rivals.</strong></p> <p>As Android users have increased from 530m last year to more than 1bn this year, Google announced its ‘biggest ever overhaul’ with a completely new set of Android products. </p> <p>Read on for my top five developments (plus a dose of healthy rivalry)...</p> <p><a href="https://econsultancy.com/blog/65132-five-key-trends-and-takeouts-from-google-i-o-2014/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65021 2014-06-18T11:17:00+01:00 2014-06-18T11:17:00+01:00 The A to Z of mobile marketing: 26 trends to inspire you David Skerrett <p><strong>2014 is another exciting year for mobile.</strong></p> <p><strong>With many new technologies coming to market, emotional investment in our devices along with usage is at an all time high. </strong></p> <p>This is the definitive A to Z guide to mobile marketing and commerce. Enjoy...</p><p><a href="https://econsultancy.com/blog/65021-the-a-to-z-of-mobile-marketing-26-trends-to-inspire-you/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64747 2014-04-25T11:49:00+01:00 2014-04-25T11:49:00+01:00 Eight inspirational examples of mobile innovation from Asia David Skerrett <p><strong>If you are looking solely at Western countries for new mobile innovations, you are looking in the wrong place. </strong></p> <p>Asia is where to look for new and interesting insights into our mobile future.</p> <p>China and India, in particular, with their large populations and geographies are seeing new mobile innovations take off. We can learn a lot from Asia, which is the largest mobile market in the world.</p> <p>Here are just a few examples...</p><p><a href="https://econsultancy.com/blog/64747-eight-inspirational-examples-of-mobile-innovation-from-asia/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64460 2014-03-07T11:36:00+00:00 2014-03-07T11:36:00+00:00 The home of the future, today. How smart is that? David Skerrett <p><strong>Qualcomm has been busy diversifying beyond chips and they now have an impressive range of software and even a smart watch. </strong></p> <p>Its smart home demo was one of my Mobile World Congress highlights and shows how technology will make our lives even easier in the coming years.</p><p><a href="https://econsultancy.com/blog/64460-the-home-of-the-future-today-how-smart-is-that/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64135 2014-01-15T09:34:53+00:00 2014-01-15T09:34:53+00:00 Mobile marketing lessons from the Nest Labs success story David Skerrett <p><strong>Nest Labs meteoric rise to $3.2bn acquisition by Google in three years has been powered by three principles you can apply to your mobile marketing.</strong></p> <p>Nest Labs is a Silicon Valley based disruptor dedicated to 'transforming people’s lives' with connected devices for the home that are both rational and emotional.</p> <p>Founded by Tony Faddell, ex-Apple iPod lead inventor, Nest has been acquired by Google for $3.2bn. It has launched two products to date: the Next Learning thermostat and Nest Protect smoke alarm.</p> <p>The smoke detector has to be one of the most ugly, unloved, annoying (but important) household devices we have around us. And Nest reinvented it…</p> <p>The Nest Protect is a smart smoke detector and the principles of its design, user interface and concept speaks to three key best practices in Mobile development.</p> <p>It’s a case study in considered care and empathy. They’ve produced a wonderful, differentiated product in a commoditized market that justifies its price premium.</p> <p><a href="https://econsultancy.com/blog/64135-mobile-marketing-lessons-from-the-nest-labs-success-story/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>