Black hat SEO involves using marketing techniques which are against the search engine's guidelines. Employing these tactics can result in your site being penalised or banned from the index.
The scary thought of being banned from Google often results in people rejecting black hat methods outright without taking the time to think if these methods could be modified in an acceptable way.
By using black hat ideas and then altering them to stay on the right side of the search engine guidelines, it is possible to benefit without as much risk.
If you are unlucky, like me, you'll recieve hundreds of spam emails every single day.
This daily deluge of spam used to be a big annoyance for me.
However, after some creative thinking, I started looking for ways to take advantage of these emails and use them as content and link building strategy.