Author: David de Souza

David de Souza

David has a bachelor’s degree in economics and qualified as an accountant in 2010. Despite no longer practicing, his formal training gives him an analytical focus which has benefited a number of companies, including JP Morgan and The Bank of New York.

With 7 years of experience working in SEO, PPC and conversion rate optimization, David has directly multiplied profits for a number of websites.

David has been featured in a number of books and publications, including Visual Marketing, Forbes, Search Engine Land and SEObook.

Using black hat SEO techniques in a white hat way

Black hat SEO involves using marketing techniques which are against the search engine's guidelines. Employing these tactics can result in your site being penalised or banned from the index. 

The scary thought of being banned from Google often results in people rejecting black hat methods outright without taking the time to think if these methods could be modified in an acceptable way.

By using black hat ideas and then altering them to stay on the right side of the search engine guidelines, it is possible to benefit without as much risk.

Uncovering scams as a content creation strategy

Using scams for content and links

If you are unlucky, like me, you'll recieve hundreds of spam emails every single day.

This daily deluge of spam used to be a big annoyance for me.

However, after some creative thinking, I started looking for ways to take advantage of these emails and use them as content and link building strategy.