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Author: David Jackson
Founder and CEO of Clicktools. Clicktools provides companies large and small with on demand software to collect information and feedback from customers across the customer journey and ingrate it with CRM. David has been involved with the world of customer focused organisations since 1988.
Passionate about customer experience, David is a regular speaker and author on the subject. He combines a sound view of the future with a pragmatic approach to building customer focused organisations.
When not working, David enjoys watercolour painting, a subject where his ambition is way ahead of his ability!!!
There has been much discussion and comment recently about the quality of online customer experiences. Even small companies, run by specialists in their chosen field, need to provide a good online experience if they are to capture a share of the rapidly growing online spend.
Here’s my novice's guide to improving the quality of your online experience...
First, a Happy New Year to the E-consultancy community. I was delighted to be asked by E-consultancy to write a blog about customer management. I am a passionate believer in providing customers with a great experience and, like many people, the start of a New Year is a good time for looking forward. I want to use my first blog here to kick off a discussion, so here’s a starter for ten.
2006 was the year when Web 2.0 generated a following in the business community. I think 2007 will be the year when it really starts to change how those companies think about managing their customers.