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China’s unique ecosystem means that international brands can’t adopt a ‘business as usual’ approach to reach its tantalizingly large population.
Dr. Sara Ye, president of Chinese ad tech titan iPinYou’s international business, explains how to crack the People’s Republic with programmatic buying.
Last week Microsoft kindly invited me along to their London offices to try out the snazzy new Hololens.
I’ve used several different virtual reality experiences in the past, and have always been blown away by them.
The usual author of this roundup is taking a well-earned break in Japan, so for one time only it’s down to me to collate the week’s most important digital stories.
On this occasion the stories include the usual lineup of giant brands such as Snapchat, Facebook and Netflix.
And there’s even some record-breaking news from China.
Influencer marketing is a fast growing and evolving area of digital.
Our recent Rise of the Influencer research found that 60% of fashion and beauty brands have an influencer marketing strategy in place, while a further 21% plan to invest in it over the next 12 months.
Twitter has just opened up its Moments feature to everyone, so I decided to take it for a test run.
I will admit that I’ve probably only clicked into the Moments tab a handful of times, so I’m hardly a power user.
Disruption is one of the buzzwords that gets used ad nauseam these days.
All startups hope they’ll be the ones to shake up their industry, but true disruption is hard to find.
Ted Baker has unveiled a shoppable three-minute film as part of its Autumn Winter 16 campaign.
The ad, which boasts Guy Ritchie as executive producer, has been teased on social for the past few days and is now live on Ted Baker’s site.
The popularity of price comparison websites means that financial services products are now largely commoditised.
So how can insurance companies and banks engender customer loyalty when in many cases they have limited brand recognition?
Econsultancy’s Get With The Programmatic conference returns to London on September 21st.
Hosted in partnership with Marketing Week, the event will explore future programmatic trends, the technology steering these advances, and the brands showcasing them.
On the face of it, programmatic advertising and creativity would appear to make strange bedfellows.
The use of an automated, algorithmic method of media buying sounds like the death knell for creative campaigns.
It’s an emotive subject as it plays to wider fears about computers stealing our jobs.
In case you missed the news, last Thursday the UK voted to leave the European Union.
The ramifications of this decision are still largely unclear, particularly as it appears the Government doesn’t really have a plan for what happens next.
At Econsultancy’s Future of Digital Marketing conference next Tuesday (June 7th) expert speakers will share their views on the trends that are set to shape our industry.
And we have two pairs of tickets to giveaway in our Twitter competition tomorrow, Thursday 2nd June.