Clothing retailer Threadless has unveiled a new iPhone app, giving its customers another way to shop and interact with the brand.
Threadless is a community website that specialises in unique designs for t-shirts, hoodies and other items. It is built around social media and allows users to follow their favourite designers, submit their own ideas, and vote for designs that they want the website to sell.
Alongside the standard ecommerce functions, the app includes a voting tool so users can rate new designs and a never-ending feed of original products.
Read on to find out what I thought of the app, or for more information on Threadless read our blog posts looking at how it uses welcome emails and online video...
Asian nations are apparently among the most prolific sharers of online video according to a new report, with Indonesians sharing more video content than any other country.
India came second overall, followed by Greece and Thailand, with the US and UK down in 19th and 43rd respectively.
The data, which comes from video ad network Coull, shows that the most popular video content among Indonesians is related to style and fashion.
With video content proving to be so popular among Southeast Asian countries it’s important for brands in the region to have a relevant strategy in place.
In order to help digital marketers improve their video strategy in the region Econsultancy has just published a new Online Video in South-East Asia Best Practice Guide.
Samsung has generated a bit of buzz in the tech world this week by announcing a Kanye West and Jay Z concert at SXSW that is only open to owners of its Galaxy devices.
It marks the continuation of Samsung’s association with Jay Z, as back in 2013 Galaxy owners could grab a free copy of the rapper’s new album by downloading an app.
This inspired me to delve further into Samsung’s back catalogue to see what other interesting digital marketing campaigns it had been come up with over the years.
You can also read similar posts focusing on digital campaigns from Coca-Cola, Nike and McDonald’s...
NatWest, Bupa and Hiscox have been rated as offering the best mobile user-experience among the UK’s financial institutions.
The IAB study found that around a quarter of the top spending 50 UK finance brands still don’t have a mobile presence, so competition to find the best UX wasn’t all that tough.
However there were also some positives to take from the survey. I’m not a huge fan of using percentages when there are only 50 brands included, however the report shows that 22% of those surveyed had a responsive site compared to just 2% of retail and 4% of travel companies.
Furthermore, 70% of the banks that were analysed as part of the survey had a mobile app, with the most common functions being a cash point locator and a money transfer tool.
Mobile penetration varies hugely among APAC nations, however in developed countries such as Hong Kong and Singapore more than three-quarters of the population own a smartphone.
In response to this consumer trend APAC marketers have to place greater emphasis on mobile, which has resulted in some extremely creative campaigns.
Having previously investigated stats on m-commerce from the region, here are eight excellent examples of mobile marketing campaigns from APAC.
Another seven days have passed, so it's time again for our weekly stats roundup.
Statistics include real-time marketing, the New York Times, Financial Times, showrooming, mobile commerce, and suspicious bot traffic.
For more digital marketing stats, check out our Internet Statistics Compendium.
Fashion brand Marc Jacobs has managed to attract a massive following on Instagram, with 1.15m people in its community compared to 1.3m on Facebook.
Obviously some of its success will be down to its existing presence as an international fashion brand, but that's not the sole reason for its huge following.
So to find out more, I investigated Marc Jacobs' Instagram strategy to find out what makes it so popular.
And for more on this topic, read our blog post looking at nine different ways to use Instagram to market your brand.
Real-time marketing is one of the most important digital and ecommerce trends in 2014, with many businesses seeking to make their marketing teams more agile in the way that they deal with consumers.
But what are perceived to be the main business benefits of real-time marketing?
A new report from Econsultancy and Monetate asked both client-side and agency respondents to answer this very question, with a better customer experience proving to be the most popular answer (84% company vs. 82% agency).
Around three-quarters of respondents cited improved conversion rates as a key benefit (72% vs. 74%) making it the second most-popular answer.
More than any other industry, bars and restaurants are perfectly positioned to take advantage of the boom in smartphone use.
Decisions on dining are often made on the spur of the moment so by having a simple mobile site with a booking tool and click-to-call button restaurants will put themselves in the best position to attract some extra customers.
A new report form JiWire has found that consumers are twice as likely to use mobile than desktop as a source of information about where to eat.
To find out whether restaurants are making the most of this opportunity I searched for places to eat around the Econsultancy office in London’s Soho.
It’s a prime tourist spot that’s also home to thousands of office workers, so there’s plenty of money to be made keeping all those people fed.
Conversion rates from mobile commerce remain extremely low when compared with desktop and tablet, as people often prefer to use smartphones for research rather than purchases.
However, I’ve recently come across data which shows that smartphone apps are an exception to this rule, and in fact convert at a rate that’s closer to desktop than the mobile web.
Data from mobile commerce platform Poq Studio shows that in November and December 2013 conversion rates from smartphone apps was 1.8% compared to 2.4% on desktop and 0.73% on the mobile web.
This is indicative of the fact that mobile apps are generally used by loyal customers, as the data also shows that 78% of apps users were return visitors, compared to 40% on mobile sites.
Furthermore, former ASOS director James Hart previously stated that the company’s apps saw a “much higher” conversion rate than the mobile web.