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A few weeks ago I wrote an article about Southampton FC’s rather excellent digital strategy.
While praising Southampton I was rather sniffy about the digital efforts of other Premier League clubs, which historically have been extremely lacklustre.
Here at Econsultancy we’re in the process of updating the way we analyse our content marketing efforts.
It’s not that we don’t have any KPIs in place, but they haven’t been updated in a while and we feel our measurement process can be improved.
Within marketing there’s a lot of focus on raising brand awareness and getting in front of new customers.
While this is important, there’s a danger that we spend too much time focusing on KPIs high up the marketing funnel.
UK online retail sales reached £133bn in 2016, an increase of £18bn, or 15.9%, year-on-year.
Mobile commerce accounted for much of this growth, with sales made via smartphones increasing 47% YoY in December.
Premier League football clubs tend to have dreadful websites.
Safe in the knowledge that fans can’t switch their allegiance, clubs are happy to make do with a poor UX and frustrating ecommerce experience.
Well, Christmas is nearly upon us, and what a year it’s been.
But it’s time to forget all the weirdness and sorrow, and prepare instead for a few days of merriment with our loved ones.
Hackathons aren’t a new concept, far from it. But I recently attended one that was aimed at marketers rather than coders, which to me was a new experience.
Traditionally hackathons are an event where people (usually techies) dedicate a day to building something. It might be an entirely new product, a solution to an existing customer problem, or just a new idea for using some software or an API.
Last week I hosted an Econsultancy roundtable discussion on social customer service.
There was initially some debate in the office over whether this topic would attract enough interest from our subscribers – wouldn’t it be better to focus specifically on something new and shiny like AI or chatbots?
Here at Econsultancy we are on the look out for a new member of our editorial team.
This person has to have two distinctive skill sets – the ability to write fluent, insightful blog posts, while also managing and growing our social media presence.
Earlier this week I had the pleasure of attending the IPA’s Effectiveness Week conference.
Among the speakers was Patrick Barwise, Emeritus Professor of Management and Marketing at the London Business School.
Last week Microsoft kindly invited me along to their London offices to try out the snazzy new Hololens.
I’ve used several different virtual reality experiences in the past, and have always been blown away by them.
The usual author of this roundup is taking a well-earned break in Japan, so for one time only it’s down to me to collate the week’s most important digital stories.
On this occasion the stories include the usual lineup of giant brands such as Snapchat, Facebook and Netflix.
And there’s even some record-breaking news from China.