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On the face of it, programmatic advertising and creativity would appear to make strange bedfellows.
The use of an automated, algorithmic method of media buying sounds like the death knell for creative campaigns.
It’s an emotive subject as it plays to wider fears about computers stealing our jobs.
In case you missed the news, last Thursday the UK voted to leave the European Union.
The ramifications of this decision are still largely unclear, particularly as it appears the Government doesn’t really have a plan for what happens next.
At Econsultancy’s Future of Digital Marketing conference next Tuesday (June 7th) expert speakers will share their views on the trends that are set to shape our industry.
And we have two pairs of tickets to giveaway in our Twitter competition tomorrow, Thursday 2nd June.
Virtual reality, bots and growth hacking are perhaps the most exciting and over-used buzzwords in our industry today.
But do marketers really need to pay them much attention?
It’s very easy to become jaded by the constant talk of creating immersive virtual experiences, when in reality all of your conversions come from email marketing.
How do you digitally transform an airport?
That’s the challenge facing Heathrow’s Simon Chatfield, the man in charge of eBusiness & CRM at Europe’s busiest airport.
The founders of Pizza Pilgrims know a thing or two about influencer marketing.
Established in 2011, the business has been built on the back of digital and social media.
Consumer reviews are a powerful conversion tool for ecommerce sites and many brands send emails to solicit product feedback from recent customers.
In general, this takes place within a few days or weeks of the purchase, while the customer is still enamoured with their new item.
However last week I received a post-purchase email for a pair of sunglasses I bought 10 months ago.
The chap who usually does the stats roundup is off today, so I’m back in the saddle for one week only.
So with my stack of press releases and my copy & paste keyboard shortcuts at the ready, I’ll do my best to maintain the high standards to which our readers are accustomed.
This week’s stats bonanza includes Q4 ecommerce data, social’s impact on shopping habits, and changes to Instagram’s video format.
And for more of the same, check out Econsultancy’s Internet Statistics Compendium.
Now, on with the show!
Programmatic advertising is currently one of the most talked about channels in digital marketing.
Econsultancy founder Ashley Friedlein mentioned it several times while discussing his top digital trends for 2016.
It has become a hot topic as, although there’s a general sense that it’s an effective marketing channel and one worth investing in, many in the industry also struggle to understand how it works.
It’s Christmas Eve, which means that our blog traffic will have reached the end of its death spiral as the last remaining stragglers finally leave the office and head off to see their loved ones.
In order that our cherished audience doesn’t miss out on any digital marketing gold while they're celebrating Christmas and the New Year, we’ll be signing off until January 4.
That’s right, no new posts or Daily Pulse newsletters for an entire week.
This has the added benefit of protecting our own egos from the harsh reality of the holiday period pageview stats.
Eagle-eyed Econsultancy readers will notice that we’ve published a number of end-of-year roundups recently.
For each of these posts we asked a panel of experts for their views, and while I had their attention I slipped in a few extra questions.
We’ve already rounded up the top email marketing trends from 2015, and now it’s time to look forward to 2016.
I asked several experts to suggest the trends that will define email marketing over the next 12 months.