Fashion brand Marc Jacobs has managed to attract a massive following on Instagram, with 1.15m people in its community compared to 1.3m on Facebook.
Obviously some of its success will be down to its existing presence as an international fashion brand, but that's not the sole reason for its huge following.
So to find out more, I investigated Marc Jacobs' Instagram strategy to find out what makes it so popular.
And for more on this topic, read our blog post looking at nine different ways to use Instagram to market your brand.
Real-time marketing is one of the most important digital and ecommerce trends in 2014, with many businesses seeking to make their marketing teams more agile in the way that they deal with consumers.
But what are perceived to be the main business benefits of real-time marketing?
A new report from Econsultancy and Monetate asked both client-side and agency respondents to answer this very question, with a better customer experience proving to be the most popular answer (84% company vs. 82% agency).
Around three-quarters of respondents cited improved conversion rates as a key benefit (72% vs. 74%) making it the second most-popular answer.
More than any other industry, bars and restaurants are perfectly positioned to take advantage of the boom in smartphone use.
Decisions on dining are often made on the spur of the moment so by having a simple mobile site with a booking tool and click-to-call button restaurants will put themselves in the best position to attract some extra customers.
A new report form JiWire has found that consumers are twice as likely to use mobile than desktop as a source of information about where to eat.
To find out whether restaurants are making the most of this opportunity I searched for places to eat around the Econsultancy office in London’s Soho.
It’s a prime tourist spot that’s also home to thousands of office workers, so there’s plenty of money to be made keeping all those people fed.
Conversion rates from mobile commerce remain extremely low when compared with desktop and tablet, as people often prefer to use smartphones for research rather than purchases.
However, I’ve recently come across data which shows that smartphone apps are an exception to this rule, and in fact convert at a rate that’s closer to desktop than the mobile web.
Data from mobile commerce platform Poq Studio shows that in November and December 2013 conversion rates from smartphone apps was 1.8% compared to 2.4% on desktop and 0.73% on the mobile web.
This is indicative of the fact that mobile apps are generally used by loyal customers, as the data also shows that 78% of apps users were return visitors, compared to 40% on mobile sites.
Furthermore, former ASOS director James Hart previously stated that the company’s apps saw a “much higher” conversion rate than the mobile web.
Bakery chain Greggs has launched a new loyalty app that enables customers to pay in any of its 1,700 UK stores using their mobiles rather than cash or cards.
It aims to reward customer loyalty, with users getting offers, free coffee and prize draws as well as being able to see their purchase history.
Greggs is incentivising people to download the app by offering a free breakfast if people add £20 to their account, while the first 10,000 customers to sign up for ‘Auto Top-Up’ with PayPal will earn a £5 bonus credit.
This isn’t the first time mobile payments have come to the high street, as Starbucks has had a transactional mobile loyalty app for several years. Similarly Aurora Fashions Group, which owns Oasis and Warehouse among other brands, allows customers to pay using the PayPal inStore mobile app.
Game and B&Q also have excellent loyalty apps, though Game’s isn’t transactional.
Here are some of the most interesting digital marketing statistics we saw last week.
Statistics include London Fashion Week, online reviews, real-time marketing, mobile conversion rates, Google click-to-call, and automotive sales on eBay.
For more digital marketing stats, check out our Internet Statistics Compendium.
Real-time marketing is currently one of the most prominent trends in digital, however many businesses are still only just starting to experiment with this tactic.
Our understanding of what constitutes real-time marketing is also unclear, as many people simply associate it with quick response times on Twitter.
Marketing is never a completely spontaneous activity. By its very nature, communication with target audiences requires a level of knowledge (stemming from data and insight) about what the audience wants and how the product or service offered meets their needs.
This processing of knowledge to decide on how to engage with audiences cannot happen without planning.
A key question therefore is how fast is ‘real time’?
In January I forgot to publish our monthly roundup of impressive social media campaigns. Please accept my apologies.
But fear not, for this post includes examples of high quality social campaigns that ran in the first two months of 2014.
So read on to see eight examples of innovative or interesting campaigns, featuring Urban Decay, Land Rover, Esurance, Renault and Juventus FC...
It will probably come as no surprise to find out that customer reviews are an important feature to include on an ecommerce site.
They help to educate shoppers who are researching their purchase and reassure them that they are making the right decision.
We’re so used to seeing product reviews that it looks odd, perhaps even suspicious, when a site doesn’t include them.
In fact it could be argued that reviews are so common nowadays that there’s a danger consumers will become immune to their charms or will become dubious as to their validity.
Nonetheless, a new survey of 2,000 UK consumers by Trustpilot has found that three out of four British shoppers (77%) consult online reviews before buying online, so clearly reviews are still incredibly important for driving conversions.
If you own a website or write a blog then you're probably in need of a constant supply of stock images.
This can lead to frustrating searches as you try to find a photo that illustrates your point without looking like a scene from a low budget '90s romantic comedy.
It’s tempting to revert to a Google Images search, but that’s likely to lead to a breach of some poor person’s copyright so it’s not a good idea.
To help reduce the pain and suffering I’ve rounded up eight places you can go to find free and unique stock imagery...