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Twitter has just opened up its Moments feature to everyone, so I decided to take it for a test run.
I will admit that I’ve probably only clicked into the Moments tab a handful of times, so I’m hardly a power user.
Disruption is one of the buzzwords that gets used ad nauseam these days.
All startups hope they’ll be the ones to shake up their industry, but true disruption is hard to find.
Ted Baker has unveiled a shoppable three-minute film as part of its Autumn Winter 16 campaign.
The ad, which boasts Guy Ritchie as executive producer, has been teased on social for the past few days and is now live on Ted Baker’s site.
The popularity of price comparison websites means that financial services products are now largely commoditised.
So how can insurance companies and banks engender customer loyalty when in many cases they have limited brand recognition?
Econsultancy’s Get With The Programmatic conference returns to London on September 21st.
Hosted in partnership with Marketing Week, the event will explore future programmatic trends, the technology steering these advances, and the brands showcasing them.
On the face of it, programmatic advertising and creativity would appear to make strange bedfellows.
The use of an automated, algorithmic method of media buying sounds like the death knell for creative campaigns.
It’s an emotive subject as it plays to wider fears about computers stealing our jobs.
In case you missed the news, last Thursday the UK voted to leave the European Union.
The ramifications of this decision are still largely unclear, particularly as it appears the Government doesn’t really have a plan for what happens next.
At Econsultancy’s Future of Digital Marketing conference next Tuesday (June 7th) expert speakers will share their views on the trends that are set to shape our industry.
And we have two pairs of tickets to giveaway in our Twitter competition tomorrow, Thursday 2nd June.
Virtual reality, bots and growth hacking are perhaps the most exciting and over-used buzzwords in our industry today.
But do marketers really need to pay them much attention?
It’s very easy to become jaded by the constant talk of creating immersive virtual experiences, when in reality all of your conversions come from email marketing.
How do you digitally transform an airport?
That’s the challenge facing Heathrow’s Simon Chatfield, the man in charge of eBusiness & CRM at Europe’s busiest airport.
The founders of Pizza Pilgrims know a thing or two about influencer marketing.
Established in 2011, the business has been built on the back of digital and social media.
Consumer reviews are a powerful conversion tool for ecommerce sites and many brands send emails to solicit product feedback from recent customers.
In general, this takes place within a few days or weeks of the purchase, while the customer is still enamoured with their new item.
However last week I received a post-purchase email for a pair of sunglasses I bought 10 months ago.