tag:econsultancy.com,2008:/blog/authors/david-moth Posts by David Moth from the Econsultancy blog 2017-11-15T09:57:40+00:00 tag:econsultancy.com,2008:BlogPost/69576 2017-11-15T09:57:40+00:00 2017-11-15T09:57:40+00:00 River Island's head of customer experience on the brand's CX strategy David Moth <p><strong>Customer experience is probably the hottest trend in digital right now.</strong></p> <p>One need only observe the martech vendors falling over themselves in the rush to reposition as customer experience platforms to know that marketers are sold on the idea of CX optimisation.</p><p><a href="https://econsultancy.com/blog/69576-river-island-s-head-of-customer-experience-on-the-brand-s-cx-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69560 2017-10-31T21:30:00+00:00 2017-10-31T21:30:00+00:00 Are you ready for the future of modern marketing? Take our new quiz to find out David Moth <p><strong>Have you ever wondered what kind of marketer you are? Or how your skills match up against those of your peers?</strong></p> <p>Well the sleepless nights are over, as we have created <a href="https://econsultancy.com/training/marketing-readiness/">a modern marketing quiz</a> to test your knowledge and experience, then reveal whether you’re ready for the brave new world of modern marketing.</p><p><a href="https://econsultancy.com/blog/69560-are-you-ready-for-the-future-of-modern-marketing-take-our-new-quiz-to-find-out/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69532 2017-10-25T11:25:00+01:00 2017-10-25T11:25:00+01:00 Tottenham Hotspur put focus on user-generated content to boost ecommerce sales David Moth <p><strong>Tottenham Hotspur recently launched its AW17 marketing campaign, featuring the tagline #WeThe12th.</strong></p> <p>As part of the campaign, Spurs contacted fans via Instagram and recruited them to model the new season’s clothing. The aim is to celebrate the club's fans, who are the ‘all-important twelfth member of the team’.</p><p><a href="https://econsultancy.com/blog/69532-tottenham-hotspur-put-focus-on-user-generated-content-to-boost-ecommerce-sales/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69518 2017-10-20T12:34:20+01:00 2017-10-20T12:34:20+01:00 The most joyful digital news stories from this week David Moth <p><strong>Ladies and gentlemen, this is the news.</strong></p><p><a href="https://econsultancy.com/blog/69518-the-most-joyful-digital-news-stories-from-this-week-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69483 2017-10-06T18:07:00+01:00 2017-10-06T18:07:00+01:00 The National Trust: Using neuroscience to optimise visitor journeys & marketing messages David Moth <p><strong>When you think of the National Trust, you probably think of stately homes, country walks, and cups of tea. You perhaps don’t immediately make an association with neuroscience.</strong></p> <p>However, the National Trust’s marketing team recently turned to brain scans and other scientific techniques as part of a project to optimise visitor journeys and experiences.</p><p><a href="https://econsultancy.com/blog/69483-the-national-trust-using-neuroscience-to-optimise-visitor-journeys-marketing-messages/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69481 2017-10-06T16:27:18+01:00 2017-10-06T16:27:18+01:00 10 amazing digital marketing stats from this week David Moth <p><strong>Another week has slipped through our fingers, meaning it’s time for the stats roundup.</strong></p> <p>This week it includes Google’s AMP, brand loyalty, mobile optimisation, and a new model for modern marketing.</p><p><a href="https://econsultancy.com/blog/69481-10-amazing-digital-marketing-stats-from-this-week-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69473 2017-10-06T09:02:00+01:00 2017-10-06T09:02:00+01:00 What Paddy Power learned about voice interfaces by creating an Alexa skill David Moth <p><strong>Voice interfaces are steadily gaining popularity among consumers, so many brands have been quick to start trials with Amazon Alexa and Google Home devices.</strong></p> <p>At the <a href="https://goo.gl/dsqgYw">Festival of Marketing</a> this morning Paddy Power’s product innovation manager, Stephen McMeel, gave an insight into the betting firm’s own experiments with Alexa skills.</p><p><a href="https://econsultancy.com/blog/69473-what-paddy-power-learned-about-voice-interfaces-by-creating-an-alexa-skill/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69475 2017-10-05T10:04:00+01:00 2017-10-05T10:04:00+01:00 How Nissan works with influencers at each stage of its marketing funnel David Moth <p><strong>Influencer marketing is a hot topic at the moment, yet it’s still rare to find case studies from brands who are working with influencers beyond one-off campaigns.</strong></p> <p>At the <a href="https://goo.gl/dsqgYw">Festival of Marketing</a> today Nicolas Chabot and Gemma Dodd from Traackr gave an overview of how the automotive brand uses influencers at each stage of its marketing strategy.</p><p><a href="https://econsultancy.com/blog/69475-how-nissan-works-with-influencers-at-each-stage-of-its-marketing-funnel/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69435 2017-09-21T14:36:33+01:00 2017-09-21T14:36:33+01:00 Eight unmissable talks at The Festival of Marketing 2017 David Moth <p><strong>The <a href="https://goo.gl/nJMlTI">Festival of Marketing</a> is just two weeks away and the excitement in the Econsultancy office is palpable.</strong></p> <p>Tickets are still available for the two-day marketing extravaganza – book today to enjoy a stellar lineup including Jo Malone, Mark Ritson, Byron Sharp, Stephen Fry and speakers from the world's biggest brands.</p><p><a href="https://econsultancy.com/blog/69435-eight-unmissable-talks-at-the-festival-of-marketing-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69423 2017-09-15T16:10:00+01:00 2017-09-15T16:10:00+01:00 The most joyful digital news stories from the last week David Moth <p><strong>Ladies and gentlemen, this is the news.</strong></p> <p>In the absence of my dear colleague Ben Davis, who is sunning himself on the beaches of Berlin, I have taken responsibility for this week’s roundup.</p><p><a href="https://econsultancy.com/blog/69423-the-most-joyful-digital-news-stories-from-the-last-week-9/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69380 2017-08-31T09:53:00+01:00 2017-08-31T09:53:00+01:00 Arsenal vs. Spurs: Which Premier League club offers the best mobile UX? David Moth <p><strong>Arsenal FC have been able to boast some impressive results after revamping their ecommerce site.</strong></p><p><a href="https://econsultancy.com/blog/69380-arsenal-vs-spurs-which-premier-league-club-offers-the-best-mobile-ux/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69359 2017-08-22T11:08:33+01:00 2017-08-22T11:08:33+01:00 Stephen Fry to headline the Festival of Marketing 2017 David Moth <p><strong>It’s our very great pleasure to announce Stephen Fry as the latest headliner for the <a href="http://www.festivalofmarketing.com/?utm_source=econ&amp;utm_campaign=econblog&amp;utm_medium=blog">Festival of Marketing 2017</a>.</strong></p><p><a href="https://econsultancy.com/blog/69359-stephen-fry-to-headline-the-festival-of-marketing-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69306 2017-08-01T14:52:00+01:00 2017-08-01T14:52:00+01:00 Five must-see talks at the Festival of Marketing 2017 #FOM17 David Moth <p><strong>The full agenda for the <a href="http://www.festivalofmarketing.com/welcome?utm_source=ECON&amp;utm_medium=feature&amp;utm_content=FOMeconFEAT&amp;utm_campaign=FOMeconFEAT">Festival of Marketing 2017</a> was unveiled earlier today.</strong></p> <p>It includes the usual mix of marketing heavyweights, industry icons, innovative startups, and a handful of celebrities.</p><p><a href="https://econsultancy.com/blog/69306-five-must-see-talks-at-the-festival-of-marketing-2017-fom17/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69146 2017-06-08T11:45:00+01:00 2017-06-08T11:45:00+01:00 Five things we learned from launching a Facebook Messenger chatbot David Moth <p><strong>Back in March we unveiled our very own <a href="https://www.messenger.com/t/Econsultancy">Facebook Messenger chatbot</a>, lovingly created to help promote our forthcoming <a href="http://conferences.marketingweek.com/supercharged">Supercharged event</a> which is all about how AI is impacting marketing.</strong></p> <p>In the intervening months close to 400 people have spoken to our little bot and in general I think it’s coped quite well.</p><p><a href="https://econsultancy.com/blog/69146-five-things-we-learned-from-launching-a-facebook-messenger-chatbot/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69144 2017-06-06T14:10:00+01:00 2017-06-06T14:10:00+01:00 Measuring social media ROI: Case studies & stats that prove it’s possible David Moth <p><strong>This article was inspired by two recent events.</strong></p> <p>Firstly, I was involved in a Hootsuite panel session looking at how marketers can better tie their social media activity back to business goals and prove commercial value. Reading around the topic confirmed to me that social attribution remains a huge problem for a lot of marketers.</p><p><a href="https://econsultancy.com/blog/69144-measuring-social-media-roi-case-studies-stats-that-prove-it-s-possible/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69145 2017-06-02T13:26:00+01:00 2017-06-02T13:26:00+01:00 Our daily newsletter is no more. It will now arrive thrice weekly David Moth <p><strong>Dear reader, if you subscribe to the Econsultancy email newsletter then as of next week you will notice that it no longer arrives every day.</strong></p> <p>That’s right, we're reducing the frequency to three days per week. The renamed Digital Pulse will now be delivered to your inbox every Monday, Wednesday and Friday.</p><p><a href="https://econsultancy.com/blog/69145-our-daily-newsletter-is-no-more-it-will-now-arrive-thrice-weekly/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69103 2017-05-19T14:04:48+01:00 2017-05-19T14:04:48+01:00 10 fascinating digital marketing statistics from this week David Moth <p><strong>It’s Friday, so that means it’s time for our world famous digital marketing stats roundup.</strong></p> <p>This week it includes basket abandonment, Google Shopping and SEO in the insurance industry.</p><p><a href="https://econsultancy.com/blog/69103-10-fascinating-digital-marketing-statistics-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69062 2017-05-05T11:26:39+01:00 2017-05-05T11:26:39+01:00 All the digital news stories you missed this week David Moth <p><strong>Hello ladies and gentlemen, this is the news.</strong></p><p><a href="https://econsultancy.com/blog/69062-all-the-digital-news-stories-you-missed-this-week-33/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69015 2017-04-19T14:10:00+01:00 2017-04-19T14:10:00+01:00 Three key findings from the 2017 Email Marketing Census David Moth <p><strong>Automation, personalisation and device optimisation are three of the key themes covered in the <a href="https://econsultancy.com/reports/email-census">2017 Email Marketing Industry Census</a>, published today by Econsultancy in partnership with <a href="http://www.adestra.com/">Adestra</a>.</strong></p> <p>Exactly 1,200 marketers took part in the 11th edition of our industry bellwether report that contains a comprehensive review of the email practices being adopted, the resources being dedicated to email, and the channel’s effectiveness compared to other types of marketing.</p><p><a href="https://econsultancy.com/blog/69015-three-key-findings-from-the-2017-email-marketing-census/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68985 2017-04-11T09:30:00+01:00 2017-04-11T09:30:00+01:00 Mark Ritson & Byron Sharp to headline Festival of Marketing 2017 David Moth <p><strong>The latest headline attraction for the <a href="http://www.festivalofmarketing.com/welcome">Festival of Marketing 2017</a> has just been announced, with attendees getting two marketing heavyweights for the price of one.</strong></p> <p>Professors Byron Sharp and Mark Ritson will square off in the most important debate you’ll hear this year, offering their own bold visions for the future of our industry.</p><p><a href="https://econsultancy.com/blog/68985-mark-ritson-byron-sharp-to-headline-festival-of-marketing-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68932 2017-03-28T10:01:00+01:00 2017-03-28T10:01:00+01:00 How we built our Facebook chatbot: What does it do, and what's the point? David Moth <p><strong>Later this year – July 4 to be exact – Econsultancy is hosting a new event that will investigate how AI is impacting marketing.</strong></p> <p>As well as looking at how AI will change the way marketers implement CRM and content personalisation, the agenda <a href="http://conferences.marketingweek.com/supercharged">at Supercharged</a> also includes a few talks on chatbots.</p> <p>This inspired us to launch our own Facebook Messenger chatbot to offer people information about the event. The bot is already live – you can speak to it <a href="https://www.facebook.com/Econsultancy/">via our Facebook page</a> or by searching ‘Econsultancy’ in Messenger.</p><p><a href="https://econsultancy.com/blog/68932-how-we-built-our-facebook-chatbot-what-does-it-do-and-what-s-the-point/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68833 2017-03-03T01:00:00+00:00 2017-03-03T01:00:00+00:00 The role of mobile within the customer journey in APAC David Moth <p><strong>Mobile has the ability to impact on the customer journey across the entire purchase cycle, largely due to the fact that it is ‘always on’.</strong></p> <p>This is particularly true of consumers in Asia-Pacific, where the growth in internet penetration is largely being driven by mobile devices.</p><p><a href="https://econsultancy.com/blog/68833-the-role-of-mobile-within-the-customer-journey-in-apac/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68836 2017-02-27T11:06:00+00:00 2017-02-27T11:06:00+00:00 Eight Western brands running innovative campaigns on China's WeChat David Moth <p><strong>When reading about WeChat it’s impossible not to marvel at its popularity in China and the range of functionality it offers to both consumers and brands.</strong></p> <p>Western tech companies can only dream of delivering the same array of tools and features. While apps in the West tend to focus on doing one thing really well, WeChat can handle commerce, social networking, banking, and travel bookings, among other tasks.</p><p><a href="https://econsultancy.com/blog/68836-eight-western-brands-running-innovative-campaigns-on-china-s-wechat/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68828 2017-02-21T14:06:31+00:00 2017-02-21T14:06:31+00:00 After years of apathy, football clubs are embracing digital transformation David Moth <p><strong>A few weeks ago I wrote an article about <a href="https://econsultancy.com/blog/68696-digital-transformation-in-the-premier-league-southampton-fc-s-fan-first-strategy/">Southampton FC’s rather excellent digital strategy</a>.</strong></p> <p>While praising Southampton I was rather sniffy about the digital efforts of other Premier League clubs, which historically have been extremely lacklustre.</p><p><a href="https://econsultancy.com/blog/68828-after-years-of-apathy-football-clubs-are-embracing-digital-transformation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68713 2017-01-18T14:06:44+00:00 2017-01-18T14:06:44+00:00 62% of businesses have no data analytics strategy: report David Moth <p><strong>Here at Econsultancy we’re in the process of updating the way we analyse our content marketing efforts.</strong></p> <p>It’s not that we don’t have any KPIs in place, but they haven’t been updated in a while and we feel our measurement process can be improved.</p><p><a href="https://econsultancy.com/blog/68713-62-of-businesses-have-no-data-analytics-strategy-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68710 2017-01-18T09:49:32+00:00 2017-01-18T09:49:32+00:00 Lack of resources and budget still the main barriers to CRO: report David Moth <p><strong>Within marketing there’s a lot of focus on raising brand awareness and getting in front of new customers.</strong></p> <p>While this is important, there’s a danger that we spend too much time focusing on KPIs high up the marketing funnel.</p><p><a href="https://econsultancy.com/blog/68710-lack-of-resources-and-budget-still-the-main-barriers-to-cro-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68709 2017-01-17T11:54:00+00:00 2017-01-17T11:54:00+00:00 UK online retail sales hit £133bn in 2016, up 16% year-on-year: stats David Moth <p><strong>UK online retail sales reached £133bn in 2016, an increase of £18bn, or 15.9%, year-on-year.</strong></p> <p>Mobile commerce accounted for much of this growth, with sales made via smartphones increasing 47% YoY in December.</p><p><a href="https://econsultancy.com/blog/68709-uk-online-retail-sales-hit-133bn-in-2016-up-16-year-on-year-stats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68696 2017-01-11T15:05:00+00:00 2017-01-11T15:05:00+00:00 Digital transformation in the Premier League: Southampton FC's fan-first strategy David Moth <p><strong>Premier League football clubs tend to have dreadful websites.</strong></p> <p>Safe in the knowledge that fans can’t switch their allegiance, clubs are happy to make do with a poor UX and frustrating ecommerce experience.</p><p><a href="https://econsultancy.com/blog/68696-digital-transformation-in-the-premier-league-southampton-fc-s-fan-first-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68645 2016-12-23T15:00:00+00:00 2016-12-23T15:00:00+00:00 Merry Christmas from Econsultancy, see you in 2017! David Moth <p><strong>Well, Christmas is nearly upon us, and what a year it’s been.</strong></p> <p>But it’s time to forget all the weirdness and sorrow, and prepare instead for a few days of merriment with our loved ones.</p><p><a href="https://econsultancy.com/blog/68645-merry-christmas-from-econsultancy-see-you-in-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68643 2016-12-19T10:00:00+00:00 2016-12-19T10:00:00+00:00 Why hackathons are valuable for marketers as well as techies David Moth <p><strong>Hackathons aren’t a new concept, far from it. But I recently attended one that was aimed at marketers rather than coders, which to me was a new experience.</strong></p> <p>Traditionally hackathons are an event where people (usually techies) dedicate a day to building something. It might be an entirely new product, a solution to an existing customer problem, or just a new idea for using some software or an API.</p><p><a href="https://econsultancy.com/blog/68643-why-hackathons-are-valuable-for-marketers-as-well-as-techies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68546 2016-11-21T13:45:00+00:00 2016-11-21T13:45:00+00:00 Social media customer service: Six important talking points David Moth <p><strong>Last week I hosted an <a href="https://econsultancy.com/events/roundtables/">Econsultancy roundtable</a> discussion on social customer service.</strong></p> <p>There was initially some debate in the office over whether this topic would attract enough interest from our subscribers – wouldn’t it be better to focus specifically on something new and shiny like AI or chatbots?</p><p><a href="https://econsultancy.com/blog/68546-social-media-customer-service-six-important-talking-points/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68516 2016-11-10T17:09:00+00:00 2016-11-10T17:09:00+00:00 Econsultancy is looking for a new writer and social media executive David Moth <p><strong>Here at Econsultancy we are on the look out for a new member of our editorial team.</strong></p> <p>This person has to have two distinctive skill sets – the ability to write fluent, insightful blog posts, while also managing and growing our social media presence.</p><p><a href="https://econsultancy.com/blog/68516-econsultancy-is-looking-for-a-new-writer-and-social-media-executive/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68492 2016-11-04T09:19:18+00:00 2016-11-04T09:19:18+00:00 How can marketers increase their business impact and career success? David Moth <p><strong>Earlier this week I had the pleasure of attending the IPA’s Effectiveness Week conference.</strong></p> <p>Among the speakers was Patrick Barwise, Emeritus Professor of Management and Marketing at the London Business School.</p><p><a href="https://econsultancy.com/blog/68492-how-can-marketers-increase-their-business-impact-and-career-success/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68442 2016-10-24T14:54:12+01:00 2016-10-24T14:54:12+01:00 Microsoft's Hololens: A review of the 'mixed reality' headset David Moth <p><strong>Last week Microsoft kindly invited me along to their London offices to try out the snazzy new Hololens.</strong></p> <p>I’ve used several different virtual reality experiences in the past, and have always been blown away by them.</p><p><a href="https://econsultancy.com/blog/68442-microsoft-s-hololens-a-review-of-the-mixed-reality-headset/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68438 2016-10-21T14:44:04+01:00 2016-10-21T14:44:04+01:00 All the digital news stories you missed this week David Moth <p><strong>The usual author of this roundup is taking a well-earned break in Japan, so for one time only it’s down to me to collate the week’s most important digital stories.</strong></p> <p>On this occasion the stories include the usual lineup of giant brands such as Snapchat, Facebook and Netflix.</p> <p>And there’s even some record-breaking news from China.</p><p><a href="https://econsultancy.com/blog/68438-all-the-digital-news-stories-you-missed-this-week-10/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68378 2016-10-05T16:24:01+01:00 2016-10-05T16:24:01+01:00 YouTuber Fleur De Force on brand partnerships, ROI & disclosure David Moth <p><strong>Influencer marketing is a fast growing and evolving area of digital. </strong></p> <p>Our recent <a href="https://econsultancy.com/reports/the-rise-of-influencers/">Rise of the Influencer research</a> found that 60% of fashion and beauty brands have an influencer marketing strategy in place, while a further 21% plan to invest in it over the next 12 months. </p><p><a href="https://econsultancy.com/blog/68378-youtuber-fleur-de-force-on-brand-partnerships-roi-disclosure/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68353 2016-09-29T12:45:00+01:00 2016-09-29T12:45:00+01:00 Twitter's Moment feature is now open to all: Here's how to use it David Moth <p><strong>Twitter has just opened up its Moments feature to everyone, so I decided to take it for a test run.</strong></p> <p>I will admit that I’ve probably only clicked into the Moments tab a handful of times, so I’m hardly a power user.</p><p><a href="https://econsultancy.com/blog/68353-twitter-s-moment-feature-is-now-open-to-all-here-s-how-to-use-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68343 2016-09-28T10:30:53+01:00 2016-09-28T10:30:53+01:00 What does disruption really mean? We asked the disruptors David Moth <p><strong>Disruption is one of the buzzwords that gets used ad nauseam these days.</strong></p> <p>All startups hope they’ll be the ones to shake up their industry, but true disruption is hard to find.</p><p><a href="https://econsultancy.com/blog/68343-what-does-disruption-really-mean-we-asked-the-disruptors/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68275 2016-09-07T15:10:00+01:00 2016-09-07T15:10:00+01:00 Ted Baker unveils shoppable video & Google voice search stunt for AW16 campaign David Moth <p><strong>Ted Baker has unveiled a shoppable three-minute film as part of its Autumn Winter 16 campaign.</strong></p> <p>The ad, which boasts Guy Ritchie as executive producer, has been teased on social for the past few days and is now live on Ted Baker’s site.</p><p><a href="https://econsultancy.com/blog/68275-ted-baker-unveils-shoppable-video-google-voice-search-stunt-for-aw16-campaign/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68273 2016-09-07T09:37:16+01:00 2016-09-07T09:37:16+01:00 Is customer loyalty extinct in financial services? David Moth <p><strong>The popularity of price comparison websites means that financial services products are now largely commoditised.</strong></p> <p>So how can insurance companies and banks engender customer loyalty when in many cases they have limited brand recognition?</p><p><a href="https://econsultancy.com/blog/68273-is-customer-loyalty-extinct-in-financial-services/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68227 2016-08-25T11:52:00+01:00 2016-08-25T11:52:00+01:00 What is the Financial Times' approach to programmatic advertising? David Moth <p><strong>Econsultancy’s <a href="http://conferences.marketingweek.com/mc/programmatic/getwiththeprogrammatic">Get With The Programmatic</a> conference returns to London on September 21st.</strong></p> <p>Hosted in partnership with Marketing Week, the event will explore future programmatic trends, the technology steering these advances, and the brands showcasing them.</p><p><a href="https://econsultancy.com/blog/68227-what-is-the-financial-times-approach-to-programmatic-advertising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68063 2016-07-14T10:15:00+01:00 2016-07-14T10:15:00+01:00 Can we overcome the tension between programmatic and creativity? David Moth <p><strong>On the face of it, programmatic advertising and creativity would appear to make strange bedfellows.</strong></p> <p>The use of an automated, algorithmic method of media buying sounds like the death knell for creative campaigns.</p> <p>It’s an emotive subject as it plays to wider fears about computers stealing our jobs. </p><p><a href="https://econsultancy.com/blog/68063-can-we-overcome-the-tension-between-programmatic-and-creativity/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68001 2016-06-27T11:39:00+01:00 2016-06-27T11:39:00+01:00 How will Brexit impact digital businesses and marketers? David Moth <p><strong>In case you missed the news, last Thursday the UK voted to leave the European Union.</strong></p> <p>The ramifications of this decision are still largely unclear, particularly as it appears the Government doesn’t really have a plan for what happens next.</p><p><a href="https://econsultancy.com/blog/68001-how-will-brexit-impact-digital-businesses-and-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67905 2016-06-01T14:21:16+01:00 2016-06-01T14:21:16+01:00 Win a pair of tickets to our Future of Digital Marketing conference David Moth <p><strong>At Econsultancy’s <a href="https://econsultancy.com/events/future-of-digital-marketing-london/">Future of Digital Marketing conference</a> next Tuesday (June 7th) expert speakers will share their views on the trends that are set to shape our industry.</strong></p> <p>And we have two pairs of tickets to giveaway in our Twitter competition tomorrow, Thursday 2nd June.</p><p><a href="https://econsultancy.com/blog/67905-win-a-pair-of-tickets-to-our-future-of-digital-marketing-conference/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67843 2016-05-12T12:49:17+01:00 2016-05-12T12:49:17+01:00 VR, bots & growth hacking: Why should marketers care? David Moth <p><strong>Virtual reality, bots and growth hacking are perhaps the most exciting and over-used buzzwords in our industry today.</strong></p> <p>But do marketers really need to pay them much attention?</p> <p>It’s very easy to become jaded by the constant talk of creating immersive virtual experiences, when in reality all of your conversions come from email marketing. </p> <p><a href="https://econsultancy.com/blog/67843-vr-bots-growth-hacking-why-should-marketers-care/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67838 2016-05-12T10:14:38+01:00 2016-05-12T10:14:38+01:00 Heathrow Airport's route to digital transformation David Moth <p><strong>How do you <a href="https://econsultancy.com/training/digital-transformation/">digitally transform</a> an airport?</strong></p> <p>That’s the challenge facing Heathrow’s Simon Chatfield, the man in charge of eBusiness &amp; CRM at Europe’s busiest airport.</p><p><a href="https://econsultancy.com/blog/67838-heathrow-airport-s-route-to-digital-transformation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67785 2016-04-26T11:56:00+01:00 2016-04-26T11:56:00+01:00 Why restaurants need a hyper-local influencer marketing strategy David Moth <p><strong>The founders of Pizza Pilgrims know a thing or two about influencer marketing. </strong></p> <p>Established in 2011, the business has been built on the back of digital and social media.</p><p><a href="https://econsultancy.com/blog/67785-why-restaurants-need-a-hyper-local-influencer-marketing-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67717 2016-04-07T11:07:50+01:00 2016-04-07T11:07:50+01:00 Ray Ban’s 10-month delay in sending post-sales email isn’t as strange as it seems David Moth <p><strong>Consumer reviews are a powerful conversion tool for ecommerce sites and many brands send emails to solicit product feedback from recent customers.</strong></p> <p>In general, this takes place within a few days or weeks of the purchase, while the customer is still enamoured with their new item.</p> <p>However last week I received a post-purchase email for a pair of sunglasses I bought 10 months ago.</p><p><a href="https://econsultancy.com/blog/67717-ray-ban-s-10-month-delay-in-sending-post-sales-email-isn-t-as-strange-as-it-seems/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67698 2016-04-01T14:11:31+01:00 2016-04-01T14:11:31+01:00 10+ of the best digital marketing stats we've seen this week David Moth <p><strong>The chap who usually does the stats roundup is off today, so I’m back in the saddle for one week only.</strong></p> <p>So with my stack of press releases and my copy &amp; paste keyboard shortcuts at the ready, I’ll do my best to maintain the high standards to which our readers are accustomed.</p> <p>This week’s stats bonanza includes Q4 ecommerce data, social’s impact on shopping habits, and changes to Instagram’s video format.</p> <p>And for more of the same, check out Econsultancy’s <a href="https://econsultancy.com/reports/internet-statistics-compendium/">Internet Statistics Compendium</a>.</p> <p>Now, on with the show!</p><p><a href="https://econsultancy.com/blog/67698-10-of-the-best-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67574 2016-02-24T15:03:00+00:00 2016-02-24T15:03:00+00:00 Has Programmatic Advertising killed creativity in marketing? David Moth <p><strong>Programmatic advertising is currently one of the most talked about channels in digital marketing. </strong></p> <p>Econsultancy founder Ashley Friedlein mentioned it several times while discussing his <a href="https://econsultancy.com/blog/67397-ashley-friedlein-s-10-digital-marketing-ecommerce-trends-for-2016/">top digital trends for 2016</a>.</p> <p>It has become a hot topic as, although there’s a general sense that it’s an effective marketing channel and one worth investing in, many in the industry also struggle to understand how it works.</p><p><a href="https://econsultancy.com/blog/67574-has-programmatic-advertising-killed-creativity-in-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>