tag:econsultancy.com,2008:/blog/authors/david-moth Posts by David Moth from the Econsultancy blog 2016-09-07T15:10:00+01:00 tag:econsultancy.com,2008:BlogPost/68275 2016-09-07T15:10:00+01:00 2016-09-07T15:10:00+01:00 Ted Baker unveils shoppable video & Google voice search stunt for AW16 campaign David Moth <p><strong>Ted Baker has unveiled a shoppable three-minute film as part of its Autumn Winter 16 campaign.</strong></p> <p>The ad, which boasts Guy Ritchie as executive producer, has been teased on social for the past few days and is now live on Ted Baker’s site.</p><p><a href="https://econsultancy.com/blog/68275-ted-baker-unveils-shoppable-video-google-voice-search-stunt-for-aw16-campaign/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68273 2016-09-07T09:37:16+01:00 2016-09-07T09:37:16+01:00 Is customer loyalty extinct in financial services? David Moth <p><strong>The popularity of price comparison websites means that financial services products are now largely commoditised.</strong></p> <p>So how can insurance companies and banks engender customer loyalty when in many cases they have limited brand recognition?</p><p><a href="https://econsultancy.com/blog/68273-is-customer-loyalty-extinct-in-financial-services/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68227 2016-08-25T11:52:00+01:00 2016-08-25T11:52:00+01:00 What is the Financial Times' approach to programmatic advertising? David Moth <p><strong>Econsultancy’s <a href="http://conferences.marketingweek.com/mc/programmatic/getwiththeprogrammatic">Get With The Programmatic</a> conference returns to London on September 21st.</strong></p> <p>Hosted in partnership with Marketing Week, the event will explore future programmatic trends, the technology steering these advances, and the brands showcasing them.</p><p><a href="https://econsultancy.com/blog/68227-what-is-the-financial-times-approach-to-programmatic-advertising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68063 2016-07-14T10:15:00+01:00 2016-07-14T10:15:00+01:00 Can we overcome the tension between programmatic and creativity? David Moth <p><strong>On the face of it, programmatic advertising and creativity would appear to make strange bedfellows.</strong></p> <p>The use of an automated, algorithmic method of media buying sounds like the death knell for creative campaigns.</p> <p>It’s an emotive subject as it plays to wider fears about computers stealing our jobs. </p><p><a href="https://econsultancy.com/blog/68063-can-we-overcome-the-tension-between-programmatic-and-creativity/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68001 2016-06-27T11:39:00+01:00 2016-06-27T11:39:00+01:00 How will Brexit impact digital businesses and marketers? David Moth <p><strong>In case you missed the news, last Thursday the UK voted to leave the European Union.</strong></p> <p>The ramifications of this decision are still largely unclear, particularly as it appears the Government doesn’t really have a plan for what happens next.</p><p><a href="https://econsultancy.com/blog/68001-how-will-brexit-impact-digital-businesses-and-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67905 2016-06-01T14:21:16+01:00 2016-06-01T14:21:16+01:00 Win a pair of tickets to our Future of Digital Marketing conference David Moth <p><strong>At Econsultancy’s <a href="https://econsultancy.com/events/future-of-digital-marketing-london/">Future of Digital Marketing conference</a> next Tuesday (June 7th) expert speakers will share their views on the trends that are set to shape our industry.</strong></p> <p>And we have two pairs of tickets to giveaway in our Twitter competition tomorrow, Thursday 2nd June.</p><p><a href="https://econsultancy.com/blog/67905-win-a-pair-of-tickets-to-our-future-of-digital-marketing-conference/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67843 2016-05-12T12:49:17+01:00 2016-05-12T12:49:17+01:00 VR, bots & growth hacking: Why should marketers care? David Moth <p><strong>Virtual reality, bots and growth hacking are perhaps the most exciting and over-used buzzwords in our industry today.</strong></p> <p>But do marketers really need to pay them much attention?</p> <p>It’s very easy to become jaded by the constant talk of creating immersive virtual experiences, when in reality all of your conversions come from email marketing. </p> <p><a href="https://econsultancy.com/blog/67843-vr-bots-growth-hacking-why-should-marketers-care/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67838 2016-05-12T10:14:38+01:00 2016-05-12T10:14:38+01:00 Heathrow Airport's route to digital transformation David Moth <p><strong>How do you <a href="https://econsultancy.com/training/digital-transformation/">digitally transform</a> an airport?</strong></p> <p>That’s the challenge facing Heathrow’s Simon Chatfield, the man in charge of eBusiness &amp; CRM at Europe’s busiest airport.</p><p><a href="https://econsultancy.com/blog/67838-heathrow-airport-s-route-to-digital-transformation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67785 2016-04-26T11:56:00+01:00 2016-04-26T11:56:00+01:00 Why restaurants need a hyper-local influencer marketing strategy David Moth <p><strong>The founders of Pizza Pilgrims know a thing or two about influencer marketing. </strong></p> <p>Established in 2011, the business has been built on the back of digital and social media.</p><p><a href="https://econsultancy.com/blog/67785-why-restaurants-need-a-hyper-local-influencer-marketing-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67717 2016-04-07T11:07:50+01:00 2016-04-07T11:07:50+01:00 Ray Ban’s 10-month delay in sending post-sales email isn’t as strange as it seems David Moth <p><strong>Consumer reviews are a powerful conversion tool for ecommerce sites and many brands send emails to solicit product feedback from recent customers.</strong></p> <p>In general, this takes place within a few days or weeks of the purchase, while the customer is still enamoured with their new item.</p> <p>However last week I received a post-purchase email for a pair of sunglasses I bought 10 months ago.</p><p><a href="https://econsultancy.com/blog/67717-ray-ban-s-10-month-delay-in-sending-post-sales-email-isn-t-as-strange-as-it-seems/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67698 2016-04-01T14:11:31+01:00 2016-04-01T14:11:31+01:00 10+ of the best digital marketing stats we've seen this week David Moth <p><strong>The chap who usually does the stats roundup is off today, so I’m back in the saddle for one week only.</strong></p> <p>So with my stack of press releases and my copy &amp; paste keyboard shortcuts at the ready, I’ll do my best to maintain the high standards to which our readers are accustomed.</p> <p>This week’s stats bonanza includes Q4 ecommerce data, social’s impact on shopping habits, and changes to Instagram’s video format.</p> <p>And for more of the same, check out Econsultancy’s <a href="https://econsultancy.com/reports/internet-statistics-compendium/">Internet Statistics Compendium</a>.</p> <p>Now, on with the show!</p><p><a href="https://econsultancy.com/blog/67698-10-of-the-best-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67574 2016-02-24T15:03:00+00:00 2016-02-24T15:03:00+00:00 Has Programmatic Advertising killed creativity in marketing? David Moth <p><strong>Programmatic advertising is currently one of the most talked about channels in digital marketing. </strong></p> <p>Econsultancy founder Ashley Friedlein mentioned it several times while discussing his <a href="https://econsultancy.com/blog/67397-ashley-friedlein-s-10-digital-marketing-ecommerce-trends-for-2016/">top digital trends for 2016</a>.</p> <p>It has become a hot topic as, although there’s a general sense that it’s an effective marketing channel and one worth investing in, many in the industry also struggle to understand how it works.</p><p><a href="https://econsultancy.com/blog/67574-has-programmatic-advertising-killed-creativity-in-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67363 2015-12-24T09:29:06+00:00 2015-12-24T09:29:06+00:00 Merry Christmas from Econsultancy, see you in 2016! David Moth <p><strong>It’s Christmas Eve, which means that our blog traffic will have reached the end of its death spiral as the last remaining stragglers finally leave the office and head off to see their loved ones.</strong></p> <p>In order that our cherished audience doesn’t miss out on any digital marketing gold while they're celebrating Christmas and the New Year, we’ll be signing off until January 4.</p> <p>That’s right, no new posts or Daily Pulse newsletters for an entire week.</p> <p>This has the added benefit of protecting our own egos from the harsh reality of the holiday period pageview stats.</p><p><a href="https://econsultancy.com/blog/67363-merry-christmas-from-econsultancy-see-you-in-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67359 2015-12-22T13:45:32+00:00 2015-12-22T13:45:32+00:00 What are the biggest email marketing errors that brands still make? David Moth <p><strong>Eagle-eyed Econsultancy readers will notice that we’ve published a number of end-of-year roundups recently.</strong></p> <p>For each of these posts we asked a panel of experts for their views, and while I had their attention I slipped in a few extra questions.</p><p><a href="https://econsultancy.com/blog/67359-what-are-the-biggest-email-marketing-errors-that-brands-still-make/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67358 2015-12-22T10:41:10+00:00 2015-12-22T10:41:10+00:00 Nine email marketing trends set to dominate 2016 David Moth <p><strong>We’ve already rounded up the top email marketing trends from 2015, and now it’s time to look forward to 2016.</strong></p> <p>I asked several experts to suggest the trends that will define email marketing over the next 12 months.</p><p><a href="https://econsultancy.com/blog/67358-nine-email-marketing-trends-set-to-dominate-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67325 2015-12-15T10:10:02+00:00 2015-12-15T10:10:02+00:00 11 pivotal social media trends for 2016 David Moth <p><strong>What’s more fun than looking back at <a href="https://econsultancy.com/blog/67310-what-were-the-most-significant-social-media-trends-in-2015/">social media trends from 2015</a>?</strong></p> <p>Asking experts to do a spot of future-gazing and give us their predictions for social trends in 2016!</p><p><a href="https://econsultancy.com/blog/67325-11-pivotal-social-media-trends-for-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67310 2015-12-10T10:16:00+00:00 2015-12-10T10:16:00+00:00 What were the most significant social media trends in 2015? David Moth <p><strong>It’s been a busy old year in social media.</strong></p> <p>Snapchat has gone from being a novelty messaging app to<a href="https://econsultancy.com/blog/67257-15-reasons-your-brand-should-be-on-snapchat/"> a valid means of marketing to youths</a>.</p> <p>Twitter has tried to reinvigorate itself by <a href="https://econsultancy.com/blog/67145-what-twitter-s-new-like-button-means-for-marketers/">slightly changing the shape of one of its buttons</a>.</p><p><a href="https://econsultancy.com/blog/67310-what-were-the-most-significant-social-media-trends-in-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67297 2015-12-08T10:24:18+00:00 2015-12-08T10:24:18+00:00 What were the key email marketing trends from 2015? David Moth <p><strong>It’s basically Christmas already, so it’s time to look back at 2015 and mull over what’s occurred in digital marketing.</strong></p> <p>Email remains one of the most important channels in terms of driving traffic and sales, so I’ve asked several experts for their opinions on the most significant email marketing trends from this year.</p><p><a href="https://econsultancy.com/blog/67297-what-were-the-key-email-marketing-trends-from-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67166 2015-11-10T10:27:00+00:00 2015-11-10T10:27:00+00:00 Why UX is important for charities: Macmillan's digital approach David Moth <p><strong>Digital technologies have empowered charities with numerous new ways of communicating with their supporters and raising donations.</strong></p> <p>However this has also brought new challenges. For example, how can a non-profit justify investing in innovative and potentially risky digital channels? </p> <p><a href="http://bit.ly/1wrXZcI">Digital transformation</a> is a vital process for businesses to go through, but it requires patience and a degree of faith that upfront investment will result in long-term gains.</p><p><a href="https://econsultancy.com/blog/67166-why-ux-is-important-for-charities-macmillan-s-digital-approach/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67085 2015-10-21T12:48:21+01:00 2015-10-21T12:48:21+01:00 Starbucks' new London digital concept store puts focus on customer experience David Moth <p><strong>Starbucks has just unveiled its latest weapon in the battle for market share in the UK’s highly competitive coffee shop scene.</strong></p> <p>The Reserve bar is intended to be a cut above the usual outlets that crowd London’s streets, with a strong emphasis on offering a superior and relaxed experience for coffee connoisseurs.</p><p><a href="https://econsultancy.com/blog/67085-starbucks-new-london-digital-concept-store-puts-focus-on-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67055 2015-10-14T17:11:00+01:00 2015-10-14T17:11:00+01:00 Play Buzzword Bingo to win a ticket to The Festival of Marketing 2015 David Moth <p><strong>Like most industries, marketing is cursed with its own peculiar set of buzzwords and catchphrases.</strong></p> <p>The best of these are almost totally unique to marketers, eliciting nothing more than a confused look verging on utter disdain from those outside the profession.</p><p><a href="https://econsultancy.com/blog/67055-play-buzzword-bingo-to-win-a-ticket-to-the-festival-of-marketing-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67053 2015-10-14T13:40:00+01:00 2015-10-14T13:40:00+01:00 Announcing the shortlist for The Masters of Marketing 2015 #TMOM15 David Moth <p><strong>The entries are in and the votes have been counted, so it’s time to reveal the shortlist for the inaugural Masters of Marketing!</strong> </p> <p>The awards are a combination of Econsultancy’s Digitals and Marketing Week’s Engage Awards, so as you can imagine the quality of entries has been extremely high.</p><p><a href="https://econsultancy.com/blog/67053-announcing-the-shortlist-for-the-masters-of-marketing-2015-tmom15/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67024 2015-10-07T13:12:37+01:00 2015-10-07T13:12:37+01:00 Win tickets to #FOM15 by guessing the secret speaker David Moth <p><strong>It probably hasn’t escaped your attention that we’ll be hosting the <a href="http://bit.ly/1M8uMOA">Festival of Marketing</a> on 11-12 November.</strong></p> <p>We’ve already announced a <a href="https://econsultancy.com/blog/66991-ashley-friedlein-s-top-10-unmissable-talks-at-the-festival-of-marketing/">load of amazing speakers</a>, including marketers from the world’s biggest brands plus a few star names with inspirational stories to tell.</p> <p>But we’re not done yet, and there’s one more secret speaker we’re very excited about so we thought we’d reveal their identity via the medium of a ticket giveaway.</p><p><a href="https://econsultancy.com/blog/67024-win-tickets-to-fom15-by-guessing-the-secret-speaker/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66934 2015-09-23T01:50:00+01:00 2015-09-23T01:50:00+01:00 APAC Insights: How Wego launched a travel app in Asia-Pacific David Moth <p><strong>The online travel industry is both competitive and complex, with many different vendors, aggregators and review sites vying for people’s attention.</strong></p> <p>Travel comparison site Wego is attempting to cut through the noise and gain market share in Asia and the Middle East.</p><p><a href="https://econsultancy.com/blog/66934-apac-insights-how-wego-launched-a-travel-app-in-asia-pacific/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66901 2015-09-09T09:30:00+01:00 2015-09-09T09:30:00+01:00 Q&A: How Maersk Line created a brilliant B2B social media strategy David Moth <p><strong>No conversation about <a href="https://econsultancy.com/blog/65961-how-to-create-brilliant-customer-experiences-for-b2b-on-social">B2B social media</a> would be complete without a mention of Maersk Line.</strong></p> <p>The shipping company has managed to do the seemingly impossible and make social media an important part of its marketing mix.</p> <p>To find out more about Maersk Line’s social strategy I interviewed Davina Rapaport, who is the company’s Pulse and Social Media Manager.</p><p><a href="https://econsultancy.com/blog/66901-q-a-how-maersk-line-created-a-brilliant-b2b-social-media-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66900 2015-09-07T09:25:00+01:00 2015-09-07T09:25:00+01:00 Four key data trends affecting the digital marketing industry David Moth <p><strong>Having spent many years working on ad campaigns for brands such as JP Morgan, Microsoft and Johnson &amp; Johnson, Ben Rhodes is now director of customer marketing for Royal Mail.</strong></p> <p>It’s for this reason that Ben was invited to sit on the judging panel for <a href="http://conferences.marketingweek.com/ds/home">Marketing Week’s Data Storytelling Conference</a>, which takes place this Thursday 10 September.</p><p><a href="https://econsultancy.com/blog/66900-four-key-data-trends-affecting-the-digital-marketing-industry/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66897 2015-09-04T12:05:27+01:00 2015-09-04T12:05:27+01:00 Astronaut Chris Hadfield announced as headline speaker at Festival of Marketing David Moth <p><strong>Colonel Chris Hadfield, former commander of the International Space Station, has been announced as one of the headline speakers at this year’s <a href="http://ecly.co/1EmHi7L">Festival of Marketing</a>.</strong></p> <p>Taking place on 11-12 November in London, the award-winning event is the place where marketers, brands and agencies meet to celebrate, discover and shape the future of marketing.</p><p><a href="https://econsultancy.com/blog/66897-astronaut-chris-hadfield-announced-as-headline-speaker-at-festival-of-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66892 2015-09-04T10:48:00+01:00 2015-09-04T10:48:00+01:00 Manchester United kicks off digital transformation plan to improve fans' experience David Moth <p><strong>Manchester United has announced a new <a href="http://bit.ly/1wrXZcI">digital transformation</a> programme as it seeks to improve the customer experience for its 659m fans worldwide.</strong></p> <p>The Premier League club has partnered with Indian tech giant HCL to build an innovation lab at Old Trafford to prototype new digital ideas.</p><p><a href="https://econsultancy.com/blog/66892-manchester-united-kicks-off-digital-transformation-plan-to-improve-fans-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66881 2015-09-04T01:28:00+01:00 2015-09-04T01:28:00+01:00 15+ APAC digital marketing stats from August 2015 David Moth <p><strong>Another month has been ticked off the calendar so it’s time again for our monthly stats roundup from Asia-Pacific.</strong></p> <p>This time around it includes Facebook usage, e-retail in China, mobile marketing, real-time marketing and programmatic video.</p><p><a href="https://econsultancy.com/blog/66881-15-apac-digital-marketing-stats-from-august-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66896 2015-09-03T23:31:00+01:00 2015-09-03T23:31:00+01:00 Three key trends from our State of Marketing Attribution in Asia Pacific Report David Moth <p><strong>One of the common refrains about digital marketing is that everything is measurable.</strong></p> <p>However new research by Econsultancy and Datalicious shows that 60% of marketers in Asia-Pacific do not carry out any sort of attribution modelling.</p><p><a href="https://econsultancy.com/blog/66896-three-key-trends-from-our-state-of-marketing-attribution-in-asia-pacific-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66862 2015-08-26T15:00:00+01:00 2015-08-26T15:00:00+01:00 How bookmaker Coral uses social & personalisation to improve customer experience David Moth <p><strong>Coral is one of the UK’s largest bookmaking and gaming brands, with more than 1,800 high street shops and a growing online and mobile proposition. </strong></p> <p>Social media is central to the company’s marketing strategy, particularly when it comes to improving customer loyalty.</p><p><a href="https://econsultancy.com/blog/66862-how-bookmaker-coral-uses-social-personalisation-to-improve-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66808 2015-08-11T01:01:00+01:00 2015-08-11T01:01:00+01:00 Five digital marketing campaigns from Singapore's Golden Jubilee #SG50 David Moth <p><strong>Singaporeans have just enjoyed a very long weekend off work to celebrate the country’s 50th anniversary.</strong></p> <p>The Golden Jubilee involved four days of fireworks, parades, concerts and other celebrations.</p><p><a href="https://econsultancy.com/blog/66808-five-digital-marketing-campaigns-from-singapore-s-golden-jubilee-sg50/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66754 2015-07-28T02:01:00+01:00 2015-07-28T02:01:00+01:00 16+ APAC digital marketing stats from July 2015 David Moth <p><strong>I’m jumping the gun slightly this month, but as it’s almost the end of July I’m going to go ahead and roundup the best digital marketing stats we’ve seen in the past 30 days or so.</strong></p> <p>This time it includes the tablet market in Vietnam, Amazon’s investment in India, CX in Australia, Walmart’s ecommerce plans in China, and a whole lot more.</p><p><a href="https://econsultancy.com/blog/66754-16-apac-digital-marketing-stats-from-july-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66720 2015-07-21T02:01:00+01:00 2015-07-21T02:01:00+01:00 Three real-time marketing case studies from Southeast Asia David Moth <p><strong>Today's ‘always-on’ customers have new real-time expectations, so real-time marketing has never been more necessary.</strong></p> <p>Thankfully emerging digital marketing technologies and platforms offer an opportunity that was never before possible with traditional marketing.</p><p><a href="https://econsultancy.com/blog/66720-three-real-time-marketing-case-studies-from-southeast-asia/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66705 2015-07-16T11:45:00+01:00 2015-07-16T11:45:00+01:00 Introducing our free Festival of Marketing Workbook David Moth <p><strong>Ahead of this year’s Festival of Marketing we’re publishing a free Workbook that includes all the topics covered at the event.</strong></p> <p>Each chapter will include details of the latest trends, tips, advice and case studies relating to a different content stream.</p> <p>I’ve had the pleasure of writing the first chapter, which focuses on the latest developments in social media.</p><p><a href="https://econsultancy.com/blog/66705-introducing-our-free-festival-of-marketing-workbook/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66692 2015-07-14T11:04:33+01:00 2015-07-14T11:04:33+01:00 Video content strategy: equipment, tools & other useful advice David Moth <p><strong>At the beginning of this year I wrote an article detailing Econsultancy's efforts <a href="https://econsultancy.com/blog/65957-video-content-strategy-why-do-it-will-anyone-watch-it/">to start using more video on the blog</a>.</strong></p> <p>Our biggest problem back then was coming up with ideas that our audience would be interested in, rather than just creating video for the sake of it.</p><p><a href="https://econsultancy.com/blog/66692-video-content-strategy-equipment-tools-other-useful-advice/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66682 2015-07-13T09:52:00+01:00 2015-07-13T09:52:00+01:00 What are the biggest challenges for digital marketers in 2015? David Moth <p><strong>Trends and prediction articles are always popular on the Econsultancy blog as people love to know what’s around the corner.</strong></p> <p>Unfortunately in the fast-moving world of digital marketing it’s difficult to predict how things will evolve with any degree of certainty.</p> <p>So rather than reveal any of my own ill-informed forecasts, we decided to canvas the expert speakers from our <a href="https://econsultancy.com/events/future-of-digital-marketing/">Future of Digital Marketing event</a>.</p><p><a href="https://econsultancy.com/blog/66682-what-are-the-biggest-challenges-for-digital-marketers-in-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66636 2015-07-01T02:00:00+01:00 2015-07-01T02:00:00+01:00 20+ digital marketing stats from APAC in June 2015 David Moth <p><strong>It’s the start of a new month, so let’s cast an eye back over the past 30 days and enjoy the finest digital marketing stats that Asia-Pacific had to offer.</strong></p> <p>June’s roundup includes mobile apps, ecommerce, YouTube, social in India, online shopping in China, Aussie adspend and multichannel shopping in Singapore.</p><p><a href="https://econsultancy.com/blog/66636-20-digital-marketing-stats-from-apac-in-june-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66639 2015-06-30T11:12:00+01:00 2015-06-30T11:12:00+01:00 The boom of the programmatic gong David Moth <p><strong>In this extract from our <a href="https://econsultancy.com/reports/top-100-digital-agencies-2015/">Top 100 Digital Agencies Report 2015</a> , I look at the the new ad buying landscape and the need for agencies to prove their value in this complex, data-driven environment.</strong></p><p><a href="https://econsultancy.com/blog/66639-the-boom-of-the-programmatic-gong/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66566 2015-06-11T02:00:00+01:00 2015-06-11T02:00:00+01:00 10 behavioural marketing trends & talking points from Malaysia David Moth <p><strong>The third of our four Asia-Pacific behavioural marketing roundtable events took place in Kuala Lumpur earlier this week.</strong></p> <p>Senior-level marketers gathered to discuss the trends and challenges stemming from marketing automation, email and behavioural marketing.</p><p><a href="https://econsultancy.com/blog/66566-10-behavioural-marketing-trends-talking-points-from-malaysia/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66549 2015-06-08T15:40:00+01:00 2015-06-08T15:40:00+01:00 10 behavioural marketing trends & talking points from Singapore David Moth <p><strong>For the second in our series of Asia-Pacific roundtable events we invited senior marketers in Singapore to discuss the trends and challenges around behavioural marketing.</strong></p> <p>The conversations focused on email, marketing automation and behavioural marketing.</p><p><a href="https://econsultancy.com/blog/66549-10-behavioural-marketing-trends-talking-points-from-singapore/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66538 2015-06-04T16:16:00+01:00 2015-06-04T16:16:00+01:00 Nine talking points from our behavioural marketing event in the Philippines David Moth <p><strong>Earlier this week Econsultancy and Silverpop hosted a roundtable event in the Philippines where senior digital marketers gathered to discuss the latest trends and challenges in behavioural marketing.</strong></p> <p>It was the first in a series of events to be hosted across Asia-Pacific, with conversations focusing on email marketing, marketing automation and behavioural marketing.</p><p><a href="https://econsultancy.com/blog/66538-nine-talking-points-from-our-behavioural-marketing-event-in-the-philippines/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66528 2015-06-03T02:00:00+01:00 2015-06-03T02:00:00+01:00 15 fascinating digital marketing and ecommerce stats from APAC in May 2015 David Moth <p><strong>Another month has passed so it’s time to round-up the most interesting and useful digital marketing stats from APAC.</strong></p> <p>This time around we've included WeChat, ecommerce in India, Alibaba getting sued, Aussies shunning wearables and a whole load of m-commerce stats. </p><p><a href="https://econsultancy.com/blog/66528-15-fascinating-digital-marketing-and-ecommerce-stats-from-apac-in-may-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66509 2015-06-02T13:55:00+01:00 2015-06-02T13:55:00+01:00 How will digital marketing evolve in the next 10 years? David Moth <p><strong>On June 11 we’ll be celebrating the tenth anniversary of our <a href="http://bit.ly/1GDfjoN">Future of Digital Marketing</a> (FODM) conference.</strong></p> <p>It’s always a fascinating event that brings together top industry experts who do some futuregazing to try and shine some light on how digital marketing will evolve in the future.</p><p><a href="https://econsultancy.com/blog/66509-how-will-digital-marketing-evolve-in-the-next-10-years/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66525 2015-06-02T02:00:00+01:00 2015-06-02T02:00:00+01:00 How Western brands should plan for content marketing in APAC David Moth <p><strong>Content marketing is currently one of the most important trends in digital, and it’s one that presents a huge challenge for Western brands hoping to expand into the Asia-Pacific region.</strong></p> <p>It’s tempting to view the region as one entity for marketing campaigns, but language and cultural barriers mean that really isn’t the case.</p> <p>To find out more about how to approach content marketing in APAC, I spoke to <a href="https://sg.linkedin.com/in/juliatancreative">Julia Tan</a> from Mynewsdesk in Singapore.</p> <p><a href="https://econsultancy.com/blog/66525-how-western-brands-should-plan-for-content-marketing-in-apac/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66495 2015-05-26T14:52:00+01:00 2015-05-26T14:52:00+01:00 62% of marketers use programmatic for brand campaigns: report David Moth <p><strong>Almost two-thirds of marketers (62%) are using programmatic advertising for brand campaigns as opposed to direct response, according to the findings from our new <a href="https://econsultancy.com/reports/programmatic-branding/">Programmatic Branding Report</a>.</strong></p> <p>The results also show that, on average, 40% of programmatic spending goes towards branding campaigns, with marketers expecting a 37% increase in their programmatic ad spend by 2017.</p><p><a href="https://econsultancy.com/blog/66495-62-of-marketers-use-programmatic-for-brand-campaigns-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66479 2015-05-21T11:23:38+01:00 2015-05-21T11:23:38+01:00 How Lamborghini uses social engagement & loyalty KPIs to measure 'desire' David Moth <p><strong>Lamborghini probably wouldn’t have to try too hard to gain a massive following on social.</strong></p> <p>However, the company pours a huge amount of effort into cultivating social communities as part of its strategy to become the most desirable car brand in the world.</p><p><a href="https://econsultancy.com/blog/66479-how-lamborghini-uses-social-engagement-loyalty-kpis-to-measure-desire/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66468 2015-05-20T02:00:00+01:00 2015-05-20T02:00:00+01:00 What is behavioural marketing and why do you need it? David Moth <p><strong>Econsultancy deputy editor <a href="https://twitter.com/Christophe_Rock">Christopher Ratcliff</a> has built up a broad library of articles that act as a beginner’s guide to various digital marketing channels.</strong></p> <p>However one method he neglected to cover is behavioural marketing, also known as behavioural targeting.</p><p><a href="https://econsultancy.com/blog/66468-what-is-behavioural-marketing-and-why-do-you-need-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66452 2015-05-15T10:40:00+01:00 2015-05-15T10:40:00+01:00 12 fascinating online marketing statistics we saw this week David Moth <p><strong>It’s become tradition to begin this weekly roundup with a stats-based pun. </strong></p> <p>Sadly I can’t think of one to top my Taylor Swift effort from a few weeks ago so I’m going to put it on hold until your usual author is back in the saddle next week.</p> <p>So, on with the show, and this week the stats include social media complaints, email marketing, digital marketing agencies, online video advertising, and ecommerce in the Nordics.</p><p><a href="https://econsultancy.com/blog/66452-12-fascinating-online-marketing-statistics-we-saw-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66446 2015-05-14T02:00:00+01:00 2015-05-14T02:00:00+01:00 How to prepare for doing business in Japan: APAC Insights David Moth <p><strong>Japan is the third biggest economy in the world, and yet it often gets overshadowed by its much larger neighbour across the East China Sea.</strong></p> <p>China represents such <a href="https://econsultancy.com/reports/state-of-ecommerce-in-china/">a huge growth opportunity for Western brands</a> that it tends to dominate the conversation among digital marketers and ecommerce professionals.</p> <p>At Econsultancy we’re certainly guilty of overlooking Japan when writing about Asia-Pacific.</p><p><a href="https://econsultancy.com/blog/66446-how-to-prepare-for-doing-business-in-japan-apac-insights/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>