tag:econsultancy.com,2008:/blog/authors/david-moth Posts by David Moth from the Econsultancy blog 2017-03-28T10:01:09+01:00 tag:econsultancy.com,2008:BlogPost/68932 2017-03-28T10:01:09+01:00 2017-03-28T10:01:09+01:00 How we built our Facebook chatbot: What does it do, and what's the point? David Moth <p><strong>Later this year – July 4 to be exact – Econsultancy is hosting a new event that will investigate how AI is impacting marketing.</strong></p> <p>As well as looking at how AI will change the way marketers implement CRM and content personalisation, the agenda <a href="http://conferences.marketingweek.com/supercharged">at Supercharged</a> also includes a few talks on chatbots.</p> <p>This inspired us to launch our own Facebook Messenger chatbot to offer people information about the event. The bot is already live – you can speak to it <a href="https://www.facebook.com/Econsultancy/">via our Facebook page</a> or by searching ‘Econsultancy’ in Messenger.</p><p><a href="https://econsultancy.com/blog/68932-how-we-built-our-facebook-chatbot-what-does-it-do-and-what-s-the-point/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68833 2017-03-03T01:00:00+00:00 2017-03-03T01:00:00+00:00 The role of mobile within the customer journey in APAC David Moth <p><strong>Mobile has the ability to impact on the customer journey across the entire purchase cycle, largely due to the fact that it is ‘always on’.</strong></p> <p>This is particularly true of consumers in Asia-Pacific, where the growth in internet penetration is largely being driven by mobile devices.</p><p><a href="https://econsultancy.com/blog/68833-the-role-of-mobile-within-the-customer-journey-in-apac/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68836 2017-02-27T11:06:00+00:00 2017-02-27T11:06:00+00:00 Eight Western brands running innovative campaigns on China's WeChat David Moth <p><strong>When reading about WeChat it’s impossible not to marvel at its popularity in China and the range of functionality it offers to both consumers and brands.</strong></p> <p>Western tech companies can only dream of delivering the same array of tools and features. While apps in the West tend to focus on doing one thing really well, WeChat can handle commerce, social networking, banking, and travel bookings, among other tasks.</p><p><a href="https://econsultancy.com/blog/68836-eight-western-brands-running-innovative-campaigns-on-china-s-wechat/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68828 2017-02-21T14:06:31+00:00 2017-02-21T14:06:31+00:00 After years of apathy, football clubs are embracing digital transformation David Moth <p><strong>A few weeks ago I wrote an article about <a href="https://econsultancy.com/blog/68696-digital-transformation-in-the-premier-league-southampton-fc-s-fan-first-strategy/">Southampton FC’s rather excellent digital strategy</a>.</strong></p> <p>While praising Southampton I was rather sniffy about the digital efforts of other Premier League clubs, which historically have been extremely lacklustre.</p><p><a href="https://econsultancy.com/blog/68828-after-years-of-apathy-football-clubs-are-embracing-digital-transformation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68713 2017-01-18T14:06:44+00:00 2017-01-18T14:06:44+00:00 62% of businesses have no data analytics strategy: report David Moth <p><strong>Here at Econsultancy we’re in the process of updating the way we analyse our content marketing efforts.</strong></p> <p>It’s not that we don’t have any KPIs in place, but they haven’t been updated in a while and we feel our measurement process can be improved.</p><p><a href="https://econsultancy.com/blog/68713-62-of-businesses-have-no-data-analytics-strategy-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68710 2017-01-18T09:49:32+00:00 2017-01-18T09:49:32+00:00 Lack of resources and budget still the main barriers to CRO: report David Moth <p><strong>Within marketing there’s a lot of focus on raising brand awareness and getting in front of new customers.</strong></p> <p>While this is important, there’s a danger that we spend too much time focusing on KPIs high up the marketing funnel.</p><p><a href="https://econsultancy.com/blog/68710-lack-of-resources-and-budget-still-the-main-barriers-to-cro-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68709 2017-01-17T11:54:00+00:00 2017-01-17T11:54:00+00:00 UK online retail sales hit £133bn in 2016, up 16% year-on-year: stats David Moth <p><strong>UK online retail sales reached £133bn in 2016, an increase of £18bn, or 15.9%, year-on-year.</strong></p> <p>Mobile commerce accounted for much of this growth, with sales made via smartphones increasing 47% YoY in December.</p><p><a href="https://econsultancy.com/blog/68709-uk-online-retail-sales-hit-133bn-in-2016-up-16-year-on-year-stats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68696 2017-01-11T15:05:00+00:00 2017-01-11T15:05:00+00:00 Digital transformation in the Premier League: Southampton FC's fan-first strategy David Moth <p><strong>Premier League football clubs tend to have dreadful websites.</strong></p> <p>Safe in the knowledge that fans can’t switch their allegiance, clubs are happy to make do with a poor UX and frustrating ecommerce experience.</p><p><a href="https://econsultancy.com/blog/68696-digital-transformation-in-the-premier-league-southampton-fc-s-fan-first-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68645 2016-12-23T15:00:00+00:00 2016-12-23T15:00:00+00:00 Merry Christmas from Econsultancy, see you in 2017! David Moth <p><strong>Well, Christmas is nearly upon us, and what a year it’s been.</strong></p> <p>But it’s time to forget all the weirdness and sorrow, and prepare instead for a few days of merriment with our loved ones.</p><p><a href="https://econsultancy.com/blog/68645-merry-christmas-from-econsultancy-see-you-in-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68643 2016-12-19T10:00:00+00:00 2016-12-19T10:00:00+00:00 Why hackathons are valuable for marketers as well as techies David Moth <p><strong>Hackathons aren’t a new concept, far from it. But I recently attended one that was aimed at marketers rather than coders, which to me was a new experience.</strong></p> <p>Traditionally hackathons are an event where people (usually techies) dedicate a day to building something. It might be an entirely new product, a solution to an existing customer problem, or just a new idea for using some software or an API.</p><p><a href="https://econsultancy.com/blog/68643-why-hackathons-are-valuable-for-marketers-as-well-as-techies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68546 2016-11-21T13:45:00+00:00 2016-11-21T13:45:00+00:00 Social media customer service: Six important talking points David Moth <p><strong>Last week I hosted an <a href="https://econsultancy.com/events/roundtables/">Econsultancy roundtable</a> discussion on social customer service.</strong></p> <p>There was initially some debate in the office over whether this topic would attract enough interest from our subscribers – wouldn’t it be better to focus specifically on something new and shiny like AI or chatbots?</p><p><a href="https://econsultancy.com/blog/68546-social-media-customer-service-six-important-talking-points/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68516 2016-11-10T17:09:00+00:00 2016-11-10T17:09:00+00:00 Econsultancy is looking for a new writer and social media executive David Moth <p><strong>Here at Econsultancy we are on the look out for a new member of our editorial team.</strong></p> <p>This person has to have two distinctive skill sets – the ability to write fluent, insightful blog posts, while also managing and growing our social media presence.</p><p><a href="https://econsultancy.com/blog/68516-econsultancy-is-looking-for-a-new-writer-and-social-media-executive/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68492 2016-11-04T09:19:18+00:00 2016-11-04T09:19:18+00:00 How can marketers increase their business impact and career success? David Moth <p><strong>Earlier this week I had the pleasure of attending the IPA’s Effectiveness Week conference.</strong></p> <p>Among the speakers was Patrick Barwise, Emeritus Professor of Management and Marketing at the London Business School.</p><p><a href="https://econsultancy.com/blog/68492-how-can-marketers-increase-their-business-impact-and-career-success/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68442 2016-10-24T14:54:12+01:00 2016-10-24T14:54:12+01:00 Microsoft's Hololens: A review of the 'mixed reality' headset David Moth <p><strong>Last week Microsoft kindly invited me along to their London offices to try out the snazzy new Hololens.</strong></p> <p>I’ve used several different virtual reality experiences in the past, and have always been blown away by them.</p><p><a href="https://econsultancy.com/blog/68442-microsoft-s-hololens-a-review-of-the-mixed-reality-headset/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68438 2016-10-21T14:44:04+01:00 2016-10-21T14:44:04+01:00 All the digital news stories you missed this week David Moth <p><strong>The usual author of this roundup is taking a well-earned break in Japan, so for one time only it’s down to me to collate the week’s most important digital stories.</strong></p> <p>On this occasion the stories include the usual lineup of giant brands such as Snapchat, Facebook and Netflix.</p> <p>And there’s even some record-breaking news from China.</p><p><a href="https://econsultancy.com/blog/68438-all-the-digital-news-stories-you-missed-this-week-10/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68378 2016-10-05T16:24:01+01:00 2016-10-05T16:24:01+01:00 YouTuber Fleur De Force on brand partnerships, ROI & disclosure David Moth <p><strong>Influencer marketing is a fast growing and evolving area of digital. </strong></p> <p>Our recent <a href="https://econsultancy.com/reports/the-rise-of-influencers/">Rise of the Influencer research</a> found that 60% of fashion and beauty brands have an influencer marketing strategy in place, while a further 21% plan to invest in it over the next 12 months. </p><p><a href="https://econsultancy.com/blog/68378-youtuber-fleur-de-force-on-brand-partnerships-roi-disclosure/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68353 2016-09-29T12:45:00+01:00 2016-09-29T12:45:00+01:00 Twitter's Moment feature is now open to all: Here's how to use it David Moth <p><strong>Twitter has just opened up its Moments feature to everyone, so I decided to take it for a test run.</strong></p> <p>I will admit that I’ve probably only clicked into the Moments tab a handful of times, so I’m hardly a power user.</p><p><a href="https://econsultancy.com/blog/68353-twitter-s-moment-feature-is-now-open-to-all-here-s-how-to-use-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68343 2016-09-28T10:30:53+01:00 2016-09-28T10:30:53+01:00 What does disruption really mean? We asked the disruptors David Moth <p><strong>Disruption is one of the buzzwords that gets used ad nauseam these days.</strong></p> <p>All startups hope they’ll be the ones to shake up their industry, but true disruption is hard to find.</p><p><a href="https://econsultancy.com/blog/68343-what-does-disruption-really-mean-we-asked-the-disruptors/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68275 2016-09-07T15:10:00+01:00 2016-09-07T15:10:00+01:00 Ted Baker unveils shoppable video & Google voice search stunt for AW16 campaign David Moth <p><strong>Ted Baker has unveiled a shoppable three-minute film as part of its Autumn Winter 16 campaign.</strong></p> <p>The ad, which boasts Guy Ritchie as executive producer, has been teased on social for the past few days and is now live on Ted Baker’s site.</p><p><a href="https://econsultancy.com/blog/68275-ted-baker-unveils-shoppable-video-google-voice-search-stunt-for-aw16-campaign/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68273 2016-09-07T09:37:16+01:00 2016-09-07T09:37:16+01:00 Is customer loyalty extinct in financial services? David Moth <p><strong>The popularity of price comparison websites means that financial services products are now largely commoditised.</strong></p> <p>So how can insurance companies and banks engender customer loyalty when in many cases they have limited brand recognition?</p><p><a href="https://econsultancy.com/blog/68273-is-customer-loyalty-extinct-in-financial-services/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68227 2016-08-25T11:52:00+01:00 2016-08-25T11:52:00+01:00 What is the Financial Times' approach to programmatic advertising? David Moth <p><strong>Econsultancy’s <a href="http://conferences.marketingweek.com/mc/programmatic/getwiththeprogrammatic">Get With The Programmatic</a> conference returns to London on September 21st.</strong></p> <p>Hosted in partnership with Marketing Week, the event will explore future programmatic trends, the technology steering these advances, and the brands showcasing them.</p><p><a href="https://econsultancy.com/blog/68227-what-is-the-financial-times-approach-to-programmatic-advertising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68063 2016-07-14T10:15:00+01:00 2016-07-14T10:15:00+01:00 Can we overcome the tension between programmatic and creativity? David Moth <p><strong>On the face of it, programmatic advertising and creativity would appear to make strange bedfellows.</strong></p> <p>The use of an automated, algorithmic method of media buying sounds like the death knell for creative campaigns.</p> <p>It’s an emotive subject as it plays to wider fears about computers stealing our jobs. </p><p><a href="https://econsultancy.com/blog/68063-can-we-overcome-the-tension-between-programmatic-and-creativity/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68001 2016-06-27T11:39:00+01:00 2016-06-27T11:39:00+01:00 How will Brexit impact digital businesses and marketers? David Moth <p><strong>In case you missed the news, last Thursday the UK voted to leave the European Union.</strong></p> <p>The ramifications of this decision are still largely unclear, particularly as it appears the Government doesn’t really have a plan for what happens next.</p><p><a href="https://econsultancy.com/blog/68001-how-will-brexit-impact-digital-businesses-and-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67905 2016-06-01T14:21:16+01:00 2016-06-01T14:21:16+01:00 Win a pair of tickets to our Future of Digital Marketing conference David Moth <p><strong>At Econsultancy’s <a href="https://econsultancy.com/events/future-of-digital-marketing-london/">Future of Digital Marketing conference</a> next Tuesday (June 7th) expert speakers will share their views on the trends that are set to shape our industry.</strong></p> <p>And we have two pairs of tickets to giveaway in our Twitter competition tomorrow, Thursday 2nd June.</p><p><a href="https://econsultancy.com/blog/67905-win-a-pair-of-tickets-to-our-future-of-digital-marketing-conference/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67843 2016-05-12T12:49:17+01:00 2016-05-12T12:49:17+01:00 VR, bots & growth hacking: Why should marketers care? David Moth <p><strong>Virtual reality, bots and growth hacking are perhaps the most exciting and over-used buzzwords in our industry today.</strong></p> <p>But do marketers really need to pay them much attention?</p> <p>It’s very easy to become jaded by the constant talk of creating immersive virtual experiences, when in reality all of your conversions come from email marketing. </p> <p><a href="https://econsultancy.com/blog/67843-vr-bots-growth-hacking-why-should-marketers-care/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67838 2016-05-12T10:14:38+01:00 2016-05-12T10:14:38+01:00 Heathrow Airport's route to digital transformation David Moth <p><strong>How do you <a href="https://econsultancy.com/training/digital-transformation/">digitally transform</a> an airport?</strong></p> <p>That’s the challenge facing Heathrow’s Simon Chatfield, the man in charge of eBusiness &amp; CRM at Europe’s busiest airport.</p><p><a href="https://econsultancy.com/blog/67838-heathrow-airport-s-route-to-digital-transformation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67785 2016-04-26T11:56:00+01:00 2016-04-26T11:56:00+01:00 Why restaurants need a hyper-local influencer marketing strategy David Moth <p><strong>The founders of Pizza Pilgrims know a thing or two about influencer marketing. </strong></p> <p>Established in 2011, the business has been built on the back of digital and social media.</p><p><a href="https://econsultancy.com/blog/67785-why-restaurants-need-a-hyper-local-influencer-marketing-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67717 2016-04-07T11:07:50+01:00 2016-04-07T11:07:50+01:00 Ray Ban’s 10-month delay in sending post-sales email isn’t as strange as it seems David Moth <p><strong>Consumer reviews are a powerful conversion tool for ecommerce sites and many brands send emails to solicit product feedback from recent customers.</strong></p> <p>In general, this takes place within a few days or weeks of the purchase, while the customer is still enamoured with their new item.</p> <p>However last week I received a post-purchase email for a pair of sunglasses I bought 10 months ago.</p><p><a href="https://econsultancy.com/blog/67717-ray-ban-s-10-month-delay-in-sending-post-sales-email-isn-t-as-strange-as-it-seems/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67698 2016-04-01T14:11:31+01:00 2016-04-01T14:11:31+01:00 10+ of the best digital marketing stats we've seen this week David Moth <p><strong>The chap who usually does the stats roundup is off today, so I’m back in the saddle for one week only.</strong></p> <p>So with my stack of press releases and my copy &amp; paste keyboard shortcuts at the ready, I’ll do my best to maintain the high standards to which our readers are accustomed.</p> <p>This week’s stats bonanza includes Q4 ecommerce data, social’s impact on shopping habits, and changes to Instagram’s video format.</p> <p>And for more of the same, check out Econsultancy’s <a href="https://econsultancy.com/reports/internet-statistics-compendium/">Internet Statistics Compendium</a>.</p> <p>Now, on with the show!</p><p><a href="https://econsultancy.com/blog/67698-10-of-the-best-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67574 2016-02-24T15:03:00+00:00 2016-02-24T15:03:00+00:00 Has Programmatic Advertising killed creativity in marketing? David Moth <p><strong>Programmatic advertising is currently one of the most talked about channels in digital marketing. </strong></p> <p>Econsultancy founder Ashley Friedlein mentioned it several times while discussing his <a href="https://econsultancy.com/blog/67397-ashley-friedlein-s-10-digital-marketing-ecommerce-trends-for-2016/">top digital trends for 2016</a>.</p> <p>It has become a hot topic as, although there’s a general sense that it’s an effective marketing channel and one worth investing in, many in the industry also struggle to understand how it works.</p><p><a href="https://econsultancy.com/blog/67574-has-programmatic-advertising-killed-creativity-in-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67363 2015-12-24T09:29:06+00:00 2015-12-24T09:29:06+00:00 Merry Christmas from Econsultancy, see you in 2016! David Moth <p><strong>It’s Christmas Eve, which means that our blog traffic will have reached the end of its death spiral as the last remaining stragglers finally leave the office and head off to see their loved ones.</strong></p> <p>In order that our cherished audience doesn’t miss out on any digital marketing gold while they're celebrating Christmas and the New Year, we’ll be signing off until January 4.</p> <p>That’s right, no new posts or Daily Pulse newsletters for an entire week.</p> <p>This has the added benefit of protecting our own egos from the harsh reality of the holiday period pageview stats.</p><p><a href="https://econsultancy.com/blog/67363-merry-christmas-from-econsultancy-see-you-in-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67359 2015-12-22T13:45:32+00:00 2015-12-22T13:45:32+00:00 What are the biggest email marketing errors that brands still make? David Moth <p><strong>Eagle-eyed Econsultancy readers will notice that we’ve published a number of end-of-year roundups recently.</strong></p> <p>For each of these posts we asked a panel of experts for their views, and while I had their attention I slipped in a few extra questions.</p><p><a href="https://econsultancy.com/blog/67359-what-are-the-biggest-email-marketing-errors-that-brands-still-make/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67358 2015-12-22T10:41:10+00:00 2015-12-22T10:41:10+00:00 Nine email marketing trends set to dominate 2016 David Moth <p><strong>We’ve already rounded up the top email marketing trends from 2015, and now it’s time to look forward to 2016.</strong></p> <p>I asked several experts to suggest the trends that will define email marketing over the next 12 months.</p><p><a href="https://econsultancy.com/blog/67358-nine-email-marketing-trends-set-to-dominate-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67325 2015-12-15T10:10:02+00:00 2015-12-15T10:10:02+00:00 11 pivotal social media trends for 2016 David Moth <p><strong>What’s more fun than looking back at <a href="https://econsultancy.com/blog/67310-what-were-the-most-significant-social-media-trends-in-2015/">social media trends from 2015</a>?</strong></p> <p>Asking experts to do a spot of future-gazing and give us their predictions for social trends in 2016!</p><p><a href="https://econsultancy.com/blog/67325-11-pivotal-social-media-trends-for-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67310 2015-12-10T10:16:00+00:00 2015-12-10T10:16:00+00:00 What were the most significant social media trends in 2015? David Moth <p><strong>It’s been a busy old year in social media.</strong></p> <p>Snapchat has gone from being a novelty messaging app to<a href="https://econsultancy.com/blog/67257-15-reasons-your-brand-should-be-on-snapchat/"> a valid means of marketing to youths</a>.</p> <p>Twitter has tried to reinvigorate itself by <a href="https://econsultancy.com/blog/67145-what-twitter-s-new-like-button-means-for-marketers/">slightly changing the shape of one of its buttons</a>.</p><p><a href="https://econsultancy.com/blog/67310-what-were-the-most-significant-social-media-trends-in-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67297 2015-12-08T10:24:18+00:00 2015-12-08T10:24:18+00:00 What were the key email marketing trends from 2015? David Moth <p><strong>It’s basically Christmas already, so it’s time to look back at 2015 and mull over what’s occurred in digital marketing.</strong></p> <p>Email remains one of the most important channels in terms of driving traffic and sales, so I’ve asked several experts for their opinions on the most significant email marketing trends from this year.</p><p><a href="https://econsultancy.com/blog/67297-what-were-the-key-email-marketing-trends-from-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67166 2015-11-10T10:27:00+00:00 2015-11-10T10:27:00+00:00 Why UX is important for charities: Macmillan's digital approach David Moth <p><strong>Digital technologies have empowered charities with numerous new ways of communicating with their supporters and raising donations.</strong></p> <p>However this has also brought new challenges. For example, how can a non-profit justify investing in innovative and potentially risky digital channels? </p> <p><a href="http://bit.ly/1wrXZcI">Digital transformation</a> is a vital process for businesses to go through, but it requires patience and a degree of faith that upfront investment will result in long-term gains.</p><p><a href="https://econsultancy.com/blog/67166-why-ux-is-important-for-charities-macmillan-s-digital-approach/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67085 2015-10-21T12:48:21+01:00 2015-10-21T12:48:21+01:00 Starbucks' new London digital concept store puts focus on customer experience David Moth <p><strong>Starbucks has just unveiled its latest weapon in the battle for market share in the UK’s highly competitive coffee shop scene.</strong></p> <p>The Reserve bar is intended to be a cut above the usual outlets that crowd London’s streets, with a strong emphasis on offering a superior and relaxed experience for coffee connoisseurs.</p><p><a href="https://econsultancy.com/blog/67085-starbucks-new-london-digital-concept-store-puts-focus-on-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67055 2015-10-14T17:11:00+01:00 2015-10-14T17:11:00+01:00 Play Buzzword Bingo to win a ticket to The Festival of Marketing 2015 David Moth <p><strong>Like most industries, marketing is cursed with its own peculiar set of buzzwords and catchphrases.</strong></p> <p>The best of these are almost totally unique to marketers, eliciting nothing more than a confused look verging on utter disdain from those outside the profession.</p><p><a href="https://econsultancy.com/blog/67055-play-buzzword-bingo-to-win-a-ticket-to-the-festival-of-marketing-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67053 2015-10-14T13:40:00+01:00 2015-10-14T13:40:00+01:00 Announcing the shortlist for The Masters of Marketing 2015 #TMOM15 David Moth <p><strong>The entries are in and the votes have been counted, so it’s time to reveal the shortlist for the inaugural Masters of Marketing!</strong> </p> <p>The awards are a combination of Econsultancy’s Digitals and Marketing Week’s Engage Awards, so as you can imagine the quality of entries has been extremely high.</p><p><a href="https://econsultancy.com/blog/67053-announcing-the-shortlist-for-the-masters-of-marketing-2015-tmom15/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67024 2015-10-07T13:12:37+01:00 2015-10-07T13:12:37+01:00 Win tickets to #FOM15 by guessing the secret speaker David Moth <p><strong>It probably hasn’t escaped your attention that we’ll be hosting the <a href="http://bit.ly/1M8uMOA">Festival of Marketing</a> on 11-12 November.</strong></p> <p>We’ve already announced a <a href="https://econsultancy.com/blog/66991-ashley-friedlein-s-top-10-unmissable-talks-at-the-festival-of-marketing/">load of amazing speakers</a>, including marketers from the world’s biggest brands plus a few star names with inspirational stories to tell.</p> <p>But we’re not done yet, and there’s one more secret speaker we’re very excited about so we thought we’d reveal their identity via the medium of a ticket giveaway.</p><p><a href="https://econsultancy.com/blog/67024-win-tickets-to-fom15-by-guessing-the-secret-speaker/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66934 2015-09-23T01:50:00+01:00 2015-09-23T01:50:00+01:00 APAC Insights: How Wego launched a travel app in Asia-Pacific David Moth <p><strong>The online travel industry is both competitive and complex, with many different vendors, aggregators and review sites vying for people’s attention.</strong></p> <p>Travel comparison site Wego is attempting to cut through the noise and gain market share in Asia and the Middle East.</p><p><a href="https://econsultancy.com/blog/66934-apac-insights-how-wego-launched-a-travel-app-in-asia-pacific/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66901 2015-09-09T09:30:00+01:00 2015-09-09T09:30:00+01:00 Q&A: How Maersk Line created a brilliant B2B social media strategy David Moth <p><strong>No conversation about <a href="https://econsultancy.com/blog/65961-how-to-create-brilliant-customer-experiences-for-b2b-on-social">B2B social media</a> would be complete without a mention of Maersk Line.</strong></p> <p>The shipping company has managed to do the seemingly impossible and make social media an important part of its marketing mix.</p> <p>To find out more about Maersk Line’s social strategy I interviewed Davina Rapaport, who is the company’s Pulse and Social Media Manager.</p><p><a href="https://econsultancy.com/blog/66901-q-a-how-maersk-line-created-a-brilliant-b2b-social-media-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66900 2015-09-07T09:25:00+01:00 2015-09-07T09:25:00+01:00 Four key data trends affecting the digital marketing industry David Moth <p><strong>Having spent many years working on ad campaigns for brands such as JP Morgan, Microsoft and Johnson &amp; Johnson, Ben Rhodes is now director of customer marketing for Royal Mail.</strong></p> <p>It’s for this reason that Ben was invited to sit on the judging panel for <a href="http://conferences.marketingweek.com/ds/home">Marketing Week’s Data Storytelling Conference</a>, which takes place this Thursday 10 September.</p><p><a href="https://econsultancy.com/blog/66900-four-key-data-trends-affecting-the-digital-marketing-industry/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66897 2015-09-04T12:05:27+01:00 2015-09-04T12:05:27+01:00 Astronaut Chris Hadfield announced as headline speaker at Festival of Marketing David Moth <p><strong>Colonel Chris Hadfield, former commander of the International Space Station, has been announced as one of the headline speakers at this year’s <a href="http://ecly.co/1EmHi7L">Festival of Marketing</a>.</strong></p> <p>Taking place on 11-12 November in London, the award-winning event is the place where marketers, brands and agencies meet to celebrate, discover and shape the future of marketing.</p><p><a href="https://econsultancy.com/blog/66897-astronaut-chris-hadfield-announced-as-headline-speaker-at-festival-of-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66892 2015-09-04T10:48:00+01:00 2015-09-04T10:48:00+01:00 Manchester United kicks off digital transformation plan to improve fans' experience David Moth <p><strong>Manchester United has announced a new <a href="http://bit.ly/1wrXZcI">digital transformation</a> programme as it seeks to improve the customer experience for its 659m fans worldwide.</strong></p> <p>The Premier League club has partnered with Indian tech giant HCL to build an innovation lab at Old Trafford to prototype new digital ideas.</p><p><a href="https://econsultancy.com/blog/66892-manchester-united-kicks-off-digital-transformation-plan-to-improve-fans-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66881 2015-09-04T01:28:00+01:00 2015-09-04T01:28:00+01:00 15+ APAC digital marketing stats from August 2015 David Moth <p><strong>Another month has been ticked off the calendar so it’s time again for our monthly stats roundup from Asia-Pacific.</strong></p> <p>This time around it includes Facebook usage, e-retail in China, mobile marketing, real-time marketing and programmatic video.</p><p><a href="https://econsultancy.com/blog/66881-15-apac-digital-marketing-stats-from-august-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66896 2015-09-03T23:31:00+01:00 2015-09-03T23:31:00+01:00 Three key trends from our State of Marketing Attribution in Asia Pacific Report David Moth <p><strong>One of the common refrains about digital marketing is that everything is measurable.</strong></p> <p>However new research by Econsultancy and Datalicious shows that 60% of marketers in Asia-Pacific do not carry out any sort of attribution modelling.</p><p><a href="https://econsultancy.com/blog/66896-three-key-trends-from-our-state-of-marketing-attribution-in-asia-pacific-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66862 2015-08-26T15:00:00+01:00 2015-08-26T15:00:00+01:00 How bookmaker Coral uses social & personalisation to improve customer experience David Moth <p><strong>Coral is one of the UK’s largest bookmaking and gaming brands, with more than 1,800 high street shops and a growing online and mobile proposition. </strong></p> <p>Social media is central to the company’s marketing strategy, particularly when it comes to improving customer loyalty.</p><p><a href="https://econsultancy.com/blog/66862-how-bookmaker-coral-uses-social-personalisation-to-improve-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66808 2015-08-11T01:01:00+01:00 2015-08-11T01:01:00+01:00 Five digital marketing campaigns from Singapore's Golden Jubilee #SG50 David Moth <p><strong>Singaporeans have just enjoyed a very long weekend off work to celebrate the country’s 50th anniversary.</strong></p> <p>The Golden Jubilee involved four days of fireworks, parades, concerts and other celebrations.</p><p><a href="https://econsultancy.com/blog/66808-five-digital-marketing-campaigns-from-singapore-s-golden-jubilee-sg50/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>