Author: David Moth

David Moth

David Moth is Editor and Head of Social at Econsultancy. 

River Island's head of customer experience on the brand's CX strategy

Customer experience is probably the hottest trend in digital right now.

One need only observe the martech vendors falling over themselves in the rush to reposition as customer experience platforms to know that marketers are sold on the idea of CX optimisation.

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Are you ready for the future of modern marketing? Take our new quiz to find out

Have you ever wondered what kind of marketer you are? Or how your skills match up against those of your peers?

Well the sleepless nights are over, as we have created a modern marketing quiz to test your knowledge and experience, then reveal whether you’re ready for the brave new world of modern marketing.


Tottenham Hotspur put focus on user-generated content to boost ecommerce sales

Tottenham Hotspur recently launched its AW17 marketing campaign, featuring the tagline #WeThe12th.

As part of the campaign, Spurs contacted fans via Instagram and recruited them to model the new season’s clothing. The aim is to celebrate the club's fans, who are the ‘all-important twelfth member of the team’.


The most joyful digital news stories from this week

Ladies and gentlemen, this is the news.


The National Trust: Using neuroscience to optimise visitor journeys & marketing messages

When you think of the National Trust, you probably think of stately homes, country walks, and cups of tea. You perhaps don’t immediately make an association with neuroscience.

However, the National Trust’s marketing team recently turned to brain scans and other scientific techniques as part of a project to optimise visitor journeys and experiences.

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10 amazing digital marketing stats from this week

Another week has slipped through our fingers, meaning it’s time for the stats roundup.

This week it includes Google’s AMP, brand loyalty, mobile optimisation, and a new model for modern marketing.


What Paddy Power learned about voice interfaces by creating an Alexa skill

Voice interfaces are steadily gaining popularity among consumers, so many brands have been quick to start trials with Amazon Alexa and Google Home devices.

At the Festival of Marketing this morning Paddy Power’s product innovation manager, Stephen McMeel, gave an insight into the betting firm’s own experiments with Alexa skills.


How Nissan works with influencers at each stage of its marketing funnel

Influencer marketing is a hot topic at the moment, yet it’s still rare to find case studies from brands who are working with influencers beyond one-off campaigns.

At the Festival of Marketing today Nicolas Chabot and Gemma Dodd from Traackr gave an overview of how the automotive brand uses influencers at each stage of its marketing strategy.


Eight unmissable talks at The Festival of Marketing 2017

The Festival of Marketing is just two weeks away and the excitement in the Econsultancy office is palpable.

Tickets are still available for the two-day marketing extravaganza – book today to enjoy a stellar lineup including Jo Malone, Mark Ritson, Byron Sharp, Stephen Fry and speakers from the world's biggest brands.


The most joyful digital news stories from the last week

Ladies and gentlemen, this is the news.

In the absence of my dear colleague Ben Davis, who is sunning himself on the beaches of Berlin, I have taken responsibility for this week’s roundup.


Arsenal vs. Spurs: Which Premier League club offers the best mobile UX?

Arsenal FC have been able to boast some impressive results after revamping their ecommerce site.


Stephen Fry to headline the Festival of Marketing 2017

It’s our very great pleasure to announce Stephen Fry as the latest headliner for the Festival of Marketing 2017.