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It’s Friday, so that means it’s time for our world famous digital marketing stats roundup.
This week it includes basket abandonment, Google Shopping and SEO in the insurance industry.
Hello ladies and gentlemen, this is the news.
Exactly 1,200 marketers took part in the 11th edition of our industry bellwether report that contains a comprehensive review of the email practices being adopted, the resources being dedicated to email, and the channel’s effectiveness compared to other types of marketing.
The latest headline attraction for the Festival of Marketing 2017 has just been announced, with attendees getting two marketing heavyweights for the price of one.
Professors Byron Sharp and Mark Ritson will square off in the most important debate you’ll hear this year, offering their own bold visions for the future of our industry.
Later this year – July 4 to be exact – Econsultancy is hosting a new event that will investigate how AI is impacting marketing.
As well as looking at how AI will change the way marketers implement CRM and content personalisation, the agenda at Supercharged also includes a few talks on chatbots.
This inspired us to launch our own Facebook Messenger chatbot to offer people information about the event. The bot is already live – you can speak to it via our Facebook page or by searching ‘Econsultancy’ in Messenger.
Mobile has the ability to impact on the customer journey across the entire purchase cycle, largely due to the fact that it is ‘always on’.
This is particularly true of consumers in Asia-Pacific, where the growth in internet penetration is largely being driven by mobile devices.
When reading about WeChat it’s impossible not to marvel at its popularity in China and the range of functionality it offers to both consumers and brands.
Western tech companies can only dream of delivering the same array of tools and features. While apps in the West tend to focus on doing one thing really well, WeChat can handle commerce, social networking, banking, and travel bookings, among other tasks.
A few weeks ago I wrote an article about Southampton FC’s rather excellent digital strategy.
While praising Southampton I was rather sniffy about the digital efforts of other Premier League clubs, which historically have been extremely lacklustre.
Here at Econsultancy we’re in the process of updating the way we analyse our content marketing efforts.
It’s not that we don’t have any KPIs in place, but they haven’t been updated in a while and we feel our measurement process can be improved.
Within marketing there’s a lot of focus on raising brand awareness and getting in front of new customers.
While this is important, there’s a danger that we spend too much time focusing on KPIs high up the marketing funnel.
UK online retail sales reached £133bn in 2016, an increase of £18bn, or 15.9%, year-on-year.
Mobile commerce accounted for much of this growth, with sales made via smartphones increasing 47% YoY in December.
Premier League football clubs tend to have dreadful websites.
Safe in the knowledge that fans can’t switch their allegiance, clubs are happy to make do with a poor UX and frustrating ecommerce experience.