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Agencies could be at risk of eating into their profit margins during 2012 as running costs increase faster than fees.
Recognising the difficulty agencies have encountered when working out how best to charge for their services, the Institute of Practitioners in Advertising (IPA) has joined forces with the Incorporated Society of British Advertisers (ISBA), Marketing Agencies Association (MAA) and Public Relations Consultants Association (PRCA) to release an updated Agency Remuneration best practice guide.
The launch coincides with research from the MAA that shows clients are paying agencies almost 20% less in fees than they were ten years ago.
Non-profit organisation Plan UK has installed a digital billboard on London’s Oxford Street which only displays its full content to women.
Plan’s ‘Because I am A Girl’ campaign aims to raise awareness of the issues faced by world’s poorest women, and prevents men from viewing the content to mirror the fact that girls “are denied choices and opportunities on a daily basis due to poverty and discrimination.”
eBay has moved to expand it automotive offering by acquiring WHI Solutions, a provider of software and digital catalogue solutions for auto parts distributors and retailers.
A blog post said that the move will help the auction site extend its catalogue "from auto replacement parts to specialty equipment".
In an effort to shield itself from allegations of copyright infringement, Pinterest has released code for companies that want block users from ‘pinning’ their content.
The social media site includes the following coding for the 'nopin' tag in the help section of its website as follows:
The battle for mobile ad revenues picked up pace last week as Google and Apple both amended their pricing models ahead of Facebook’s imminent entry into the marketplace.
Google shifted its AdMob platform to an AdWords-style auction, where the winning price is determined by the quality of the ad and the other bids on that impression.
More than 181m US internet users watched a combined total of 40bn online videos in January according to data from comScore.
Google sites, driven overwhelmingly by YouTube, ranked top with 152m unique viewers, followed by music video website VEVO with 51m and Yahoo sites with 49m.
Google is reportedly one of a number of advertisers that have been bypassing Apple’s privacy settings to track the browsing habits of Safari users.
According to the Wall Street Journal (WSJ), code placed in display ads installed cookies in internet browsers without the user's permission.
A new social network aims to connect people from around the world through their mutual love of coffee.
‘Over Coffee’ markets itself as a site about “coffee, people, travels, and about the shared experiences that take place over a cup of coffee.”
Video games are now a $10bn industry, so it’s no surprise that ad campaigns are becoming more elaborate as developers seek to grow sales in this booming market.
Last week Sony broke new ground by allowing gamers to fire a real machine gun at a set of targets in the desert after logging in through Facebook or Twitter.
Facebook could generate $1.2bn from mobile advertising in its first year from just six markets, according to research firm MobileSquared.
This would put it second only to Google, which is expected to generate $2bn from mobile ads in 2012.
The six markets included in MobileSquared’s estimate are the US, UK, France, Germany, Italy and Spain - which have a combined total of 185.3m Facebook users.
Almost half of UK social media users don’t like seeing ads based on their profile activities, according to new data from YouGov.
The study also found that 44% of respondents would not be more positive about a product their friends have followed or liked and 43% are unlikely to talk about a brand on a social media site even if they heard something positive about it.
Twitter has opened up its self-serve ad platform to another 10,000 marketers as it ramps up efforts to monetise its service.
Self-serve ads launched last year but initially only 100 companies were involved in the test phase.