Author: David Moth

David Moth

David Moth is Editor and Head of Social at Econsultancy. 

Juniper predicts TV viewing via tablets will grow to 3 hours a month by 2014

TV viewing via tablets is predicted to increase to just over three hours per month by 2014, according to a new report from Juniper Research.

The increase is attributed to growing user satisfaction and the availability of a wider range of content.

The report, ‘Mobile TV; Applications, Devices and Opportunities 2012-2016’, states that the increase will be most apparent in North America because of the existing popularity of services like Netflix and Hulu.

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Zeebox adding 15,000 new users an hour thanks to TV ad campaign

Social TV app zeebox is adding as many as 15,000 new users every hour following the launch of a new TV ad campaign over the weekend.

The 30 second ad slots, which portray zeebox as TV’s new sidekick, debuted during Sky’s Premiership coverage before being rolled out across its primetime channels.

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iPad drives four times more iPlayer traffic than connected TVs

BBC iPlayer gets four times more traffic through the iPad that connected TVs, despite the penetration of connected devices being twice as high.

Speaking at the Digital Television Group summit last week, BBC iPlayer general manager Daniel Danker said that consumers were put off using connected TVs as the devices are too complicated.

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TradeDoubler announces winners of 'Zoo Project' incubator scheme

The first six winners of TradeDoubler’s affiliate marketing business incubator scheme have been announced, with each startup securing business resources, rent-free office space and mentoring for a year.

Launched in December, the ‘Zoo Project’ will eventually pick 20 affiliate startups to benefit from more than £1m worth of business resources and advice at TradeDoubler’s headquarters in Victoria, London.

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Domino's offers cheaper pizza in return for tweets

Domino’s Pizza is aiming to boost its lunchtime orders with a Twitter campaign that lowers the price of a Pepperoni Passion pizza each time some tweets the hashtag #letsdolunch.

The ‘Tweets For Treats’ campaign runs from 9am to 11am today and followers can the buy the cheaper pizza between midday and 3pm.

Each tweet will knock a minimum of 0.01p off the price, with the current cost displayed on Domino’s Facebook page.

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Bulmers uses Facebook timeline to showcase 125-year history

Much has been written over the past few days about the updates to Facebook's brand pages, and how to utilise the timeline to showcase a company’s history.

Obviously the brands best placed to make the most of this are those with a history worth shouting about, which is why Manchester United has been highlighted as a good example of early best practice.

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Game to begin streaming video game demos

Video game retailer The Game Group has announced that it will begin streaming demos from its website from this spring.

The move towards bolstering its digital offering will be welcome news to investors who took a 5% hit yesterday when it was announced that the retailer would not be stocking the forthcoming Mass Effect 3 game following a dispute with publisher Electronic Arts.

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TNS identifies five 'eating plans' for more effective ad campaigns

Marketers should tailor ad campaigns based on the way different segments of the population consume information, according to TNS UK.

Through a combination of focus groups and online research TNS has identified five different ‘eating plans’ that it believes marketers can use to create more effective ad campaigns.

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Cobone doubles Facebook CTR with Alchemy

Facebook is working hard to convince marketers that it is best place to spend their advertising budgets, rolling out a range of new methods for brands to tout their wares to consumers.

There are now newsfeed ads, mobile ads, offers and even ads when you logout. But, truth be told, measuring the ROI of social ads is still not an exact science.

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Sports catalogue uses image recognition to link print with m-commerce

A German sports retailer has enabled image recognition in its printed catalogue so that readers can make a purchase by taking a photo of pages with a smartphone.

The SportScheck smartphone app has been upgraded using an API from startup kooaba, which recognises all 30,000 items contained in the catalogue's 750 pages.

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Foursquare ditches Google in favour of crowdsourcing

Foursquare has started using crowdsourced maps on its desktop site, ditching the Google Maps API that it had used since launch.

This comes as the site embraces the OpenStreetMap movement, which is a Wikipedia-style effort to create free world street maps curated by its users.

Foursquare’s new interface is designed by start-up MapBox and for users it means that the maps, icons and colours will be slightly different the next time they log on.

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40,000 merchants now use Square's Card Case mobile payment app

Mobile payment app Square has now registered 40,000 merchants to use its Card Case software, double the number it had just four months ago.

The iOS and Android app allows users to pay for goods without the need of a bankcard or NFC chip.

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