Advertisers are still reluctant to allocate budget to mobile search, according to a new survey from the World Federation of Advertisers.
The survey found that 66% of WFA members did not yet allocate budget to mobile search and 44% do not devote budget to social search.
The findings come despite the number of WFA members working with a single international specialist search agency doubling to 23% in 2011, while 39% work with a search agency in at least one country.
Foursquare has added an ‘Explore’ function to its
website, which effectively turns its billions of check-ins into a social search engine.
Data from 1.5bn check-ins is now available in the form of local recommendations when users search for a service in a particular
town via their computer.
88% of US businesses are now actively monitoring online feedback and conversations online, according to a Forrester Consulting survey released today.
However, the Dell-commissioned report also found that only 6% of companies consider listening and digital engagement to be integral to their organisations.
Luxury hotel chain Four Seasons has unveiled a new website that cost an eye-watering $18m to develop.
The result of the investment is a slick, bright website, with a new booking process, social media integration and personal profile technology that allows users to set preferences and create a more targeted online experience.
It is also optimised for mobile, which provides access to a scaled-down site that includes videos, images, room rates and booking.
A new deal between Visa and Spanish bank La Caixa will see contactless payments rolled out across Barcelona.
One million NFC-enabled cards will be issued, 500 ATMs upgraded and 15,00 new point-of-sale terminals installed around the city.
With Juniper predicting that mobile in-game purchasing will hit $4.8bn by 2016, this is a market that brands can’t afford to ignore.
But can companies take a share of the virtual currency revenue, or are they restricted to using it as an opportunity to promote their brand through sponsorship and ads?
The opportunity is muddied further by the dilemma of whether to charge per download or follow the freemium model and rely on in-game purchasing for monetisation.
Apple and Amazon’s mobile sites produce the highest level of customer satisfaction in the US, according to a new report from ForeSee.
During November and December ForeSee surveyed users of the top 40 US retailer sites by sales volume, and was able to collect statistically-reliable data for 16 of them.
Tesco has reported ‘disappointing’ Christmas sales figures, despite a boost in online trading.
Excluding VAT and petrol, sales in the six weeks to January 7 2012 were down 2.3% year-on-year.
Cadbury has used its social media profiles to launch a new chocolate bar, the Dairy Milk Bubbly.
The chocolate brand announced the new product exclusively on Google+, but the initial release was followed quickly by mentions on Facebook and Twitter.
Google maintained its dominance of the search market in December, hoovering up 91.7% of all searches in the UK.
Statistics from Experian Hitwise also reveal that YouTube also had a bumper month, accounting for 25% of visits to social networking sites.