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Author: David Moth

David Moth

David Moth is Social Media Manager and Blog Editor at Econsultancy. 

Recommendations help drive 27.9% holiday sales growth at John Lewis

John Lewis says the new personalised recommendation tool on its website was a key factor in driving a 27.9% increase in sales over Christmas.

The tool, created by RichRelevance, provides customers with recommendations on fashion items by analysing shopping behaviour alongside the relationships between products and product categories.

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iPhone shipments up by 128% in Q4

Apple’s smartphone shipments increased by 128% year-on-year in Q4, meaning that it has now jumped to third overall in worldwide mobile phone shipments.

The report from the International Data Corporation shows that Nokia and Samsung maintained their positions as one and two in the table, with 113.5m and 97.6m units shipped respectively. For now, Apple is still some way behind with 37m units shipped.

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M&S launches Samsung Smart TV app

M&S has become the first UK retailer to launch an app for Samsung’s connected TV range.

The app will showcase products ranges but has no transactional capability, though a spokesman for Samsung said that an e-commerce function may be added in future.

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Facebook's IPO: the experts' view

With the wheels finally in motion on Facebook’s IPO, the media has gone into meltdown over the billions Zuckerberg and his team stand to make from floating the company.

Facebook is looking to raise $5bn, but there's a tantalising possibility that demand for the stock could drive the figure closer to $10bn.

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Google+ reaches 100m users

On the day Facebook finally filed for its IPO, an analyst signalled that Google+ is slowly creeping up on the number one social network.

Google+ watcher Paul Allen estimated in a blog post that the social network has reached 100m users, an increase of 10m since Google last announced membership figures just two weeks ago.

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Capital One signs up for MSN Exclusives

Capital One is the first major brand to sign up for a multichannel advertising deal across MSN’s new website, mobile and Xbox.

The deal wraps Capital One banners and pre-roll ads around a special section of MSN Entertainment called 'MSN Exclusives', as well as tie-ins to exclusive web content and competition prizes.

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TMNG launches smartphone lease plan in the US

Consulting firm TMNG Global has launched a smartphone leasing scheme in the US as an alternative to a two-year phone contract.

This will allow people to use the latest handset technology without having to pay early termination charges.

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YouTube CEO says it may launch subscription service

YouTube CEO Salar Kamangar has suggested that the video sharing website could introduce a subscription service.

The company is currently investing around $100m to develop dedicated content channels for subjects such as news, fashion and fitness and celebrity gossip.

During an interview at D:Dive Into Media, Kamangar said we are entering a “third wave” of media where people expect to receive exactly what they want to watch through a continuous stream of video content.

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Facebook now takes a 28% share of US display ads

Ahead of a rumoured IPO as early as tomorrow, Facebook’s position in the ad space has been boosted by comScore data that shows its share of US ad impressions grew to 27.9% in 2011.

This is up from 21% in 2010 and means Facebook has been ranked number one in comScore’s display ad impressions category for the past three years.

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IAB study reveals 44% of those surveyed use mobile to respond to TV ads

Nearly 50% of smartphone owners use their mobile to search for product information after seeing a TV ad, according to a new study from the Internet Advertising Bureau (IAB).

The survey also found that 38% of respondents used their smartphone instore while shopping, with 49% of this group using their mobile to compare prices with other retailers.

Research agency GfK interviewed over 800 smartphone owners to track the purchase journey of their most recently purchased product.

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Square's mobile payments gain Obama's backing

Mobile payment tool Square has won the endorsement of President Obama and is to be used for his re-election campaign.

Staff will be given Square hardware to process donations from supporters. The small credit card reader plugs into the top of iPhone, iPad and Android devices and a free Square app processes the payment.

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Sky launches new online TV service

Hot on the heels of a new deal to stream BBC iPlayer and ITV Player through its on-demand service, Sky has launched a new online service that makes its content available to non-Sky customers.

Launching in the first half of 2012, the service will include a range of content, including Sky Movies with sports added later in the year, on a variety of pricing options.

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