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Procter & Gamble (P&G) is to lay off 1,600 staff as part of a cost cutting exercise that will also include a re-evaluation of the company’s $10bn ad budget.
It comes as P&G chairman Robert McDonald revealed to analysts that the company had somewhat belatedly recognised the cost efficiency of digital marketing.
Google has been fined £415,000 by a French court for offering Google Maps to businesses as a free service.
Bottin Cartographes successfully sued for the damages after claiming Google was abusing its dominant position and stifling competition against companies that charged for the service.
Zynga is trialling ‘reward advertising’ on CityVille that allows players to refill their energy bar by interacting with an advertiser.
Sponsors involved in the trial, which began in December, include Coca-Cola, MasterCard and the 20th Century Fox film ‘What’s Your Number?’.
John Lewis says the new personalised recommendation tool on its website was a key factor in driving a 27.9% increase in sales over Christmas.
The tool, created by RichRelevance, provides customers with recommendations on fashion items by analysing shopping behaviour alongside the relationships between products and product categories.
Apple’s smartphone shipments increased by 128% year-on-year in Q4, meaning that it has now jumped to third overall in worldwide mobile phone shipments.
The report from the International Data Corporation shows that Nokia and Samsung maintained their positions as one and two in the table, with 113.5m and 97.6m units shipped respectively. For now, Apple is still some way behind with 37m units shipped.
M&S has become the first UK retailer to launch an app for Samsung’s connected TV range.
The app will showcase products ranges but has no transactional capability, though a spokesman for Samsung said that an e-commerce function may be added in future.
With the wheels finally in motion on Facebook’s IPO, the media has gone into meltdown over the billions Zuckerberg and his team stand to make from floating the company.
Facebook is looking to raise $5bn, but there's a tantalising possibility that demand for the stock could drive the figure closer to $10bn.
On the day Facebook finally filed for its IPO, an analyst signalled that Google+ is slowly creeping up on the number one social network.
Google+ watcher Paul Allen estimated in a blog post that the social network has reached 100m users, an increase of 10m since Google last announced membership figures just two weeks ago.
Capital One is the first major brand to sign up for a multichannel advertising deal across MSN’s new website, mobile and Xbox.
The deal wraps Capital One banners and pre-roll ads around a special section of MSN Entertainment called 'MSN Exclusives', as well as tie-ins to exclusive web content and competition prizes.
Consulting firm TMNG Global has launched a smartphone leasing scheme in the US as an alternative to a two-year phone contract.
This will allow people to use the latest handset technology without having to pay early termination charges.
YouTube CEO Salar Kamangar has suggested that the video sharing website could introduce a subscription service.
The company is currently investing around $100m to develop dedicated content channels for subjects such as news, fashion and fitness and celebrity gossip.
During an interview at D:Dive Into Media, Kamangar said we are entering a “third wave” of media where people expect to receive exactly what they want to watch through a continuous stream of video content.
Ahead of a rumoured IPO as early as tomorrow, Facebook’s position in the ad space has been boosted by comScore data that shows its share of US ad impressions grew to 27.9% in 2011.
This is up from 21% in 2010 and means Facebook has been ranked number one in comScore’s display ad impressions category for the past three years.