Facebook has revealed the 20 articles that have been shared the most by UK users this year.
The social network selected major media outlets in the UK and ranked articles that received the most clicks from Facebook after being posted, liked or shared by friends. These follow on from the top status update trends that were released this week.
Corporations are failing to train their staff in how to use social media properly, according to research presented today at LeWeb.
Jeremiah Owyang, partner at Altimeter Group, presented the company's ‘State of Social Business’ report which found that despite the lack of training, the average number of social media accounts held by large corporations is 178.
In news that may appear ominous to the likes of Foursquare and Groupon, Google has today confirmed that it is working on new products that make use of its location services.
Marissa Mayer, Google’s VP of product management, said during a session at LeWeb in Paris that the company was looking at ways to monetise check-ins and bring better deals to its users.
Facebook’s VP and marketing director for EMEA today announced that the company would be making the Subscribe feature available as a plug-in for websites.
During a Q&A session at LeWeb today Joanna Shields also highlighted British brands Burberry and The Guardian as examples of companies successfully using the social network
to promote their businesses.
During a discussion with LeWeb founder Loic Le Meur at the conference today, Google's executive chairman Eric Schmidt shrugged off suggestions that Android still lags behind Apple’s iOS.
Making some bold predictions about the company's future products, he also suggested that Google TV will be embedded in the majority of televisions by next summer.
Flipboard showed off its brand new iPhone app, which brings magazine-like aesthetics to smartphones, at LeWeb this morning.
The app, which aggregates content from online publishers, allows you to select categories you are interested in and learns to prioritise content based on your viewing history.
Fashion designer Karl Lagerfeld opened the LeWeb conference in Paris this morning by confirming the details of his exclusive range with Net-A-Porter.
During the informal Q&A with LeWeb founder Loic Le Meur, Net-A-Porter's executive chairman Natalie Massenet revealed that the new ‘Karl’ range would be available to buy from January 25 2012.
People can visit net-a-porter.com to sign-up and receive more information in the coming weeks. Massenet said that the cross-channel marketing campaign will involve social media, mobile, augmented reality and a dedicated app.
Home baking brand Pillsbury has launched an interactive TV campaign in the US in partnership with Shazam.
Pillsbury says that it is targeting 'tech-savvy mums' by offering additional recipe content when the TV ads are scanned with the mobile app.
Though Shazam is largely known for its music tagging properties in the UK, it's now able to do the same for advertisements and television shows.
Once people have scanned the recipe suggestions shown within the ad, the app saves them to review later while shopping.
Foursquare has announced that it has grown to 15m users, more than tripling its community in the last 12 months.
The location-based gaming platform says that half of its users are in the
US, while the other half are international, as reported by ClickZ.
This marks a year of strong growth for Foursquare, during which it secured $50m of venture capital funding that put a value of around $600m on the company.
More than half of marketers admit that they are not using lead generation effectively, according to new research from the Internet Advertising Bureau (IAB).
The IAB says that the lead generation sector grew by 20% in the first half of 2011, faster than the industry’s understanding of the discipline.
The survey polled 125 marketers from advertisers, agencies, networks and suppliers, and found that although the majority of respondents understand how lead generation can increase a customer base, 52% said they weren't using it in the most effective way.