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Author: David Moth

David Moth

David Moth is Social Media Manager and Blog Editor at Econsultancy. 

Bayern Munich tricks fans into 'liking' the club on Facebook

Bayern Munich’s marketing team scored an own-goal by tricking fans into ‘liking’ them on Facebook with the promise of a “spectacular new signing.”

However, instead of unveiling a “new offensive player”, the club admitted it had duped its fans and was instead launching a new app.

Bayern had said on its website that a new striker would be unveiled on Facebook at 2pm on Thursday – to view the proceedings fans had to log on and ‘like’ the club’s official page.


Kermit takes over Disney's Twitter feed for film promotion

Kermit the Frog took over Disney UK’s Twitter feed yesterday to promote the new Muppet movie.

As part of Disney's marketing around the film’s London premiere fans could post questions using the hashtag #AskKermit.

Hundreds of people took part, including actor Stephen Fry, and the hashtag was in the top ten trends on Thursday.

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G20 economy predicted to hit $4.2tn by 2016

The G20’s digital economy is set to double to $4.2tn by 2016, according to the Boston Consulting Group.

The study found that key drivers behind the increase will be the growth of mobile internet, the popularity of social media and the continued strength of emerging markets.


Jessica Alba and 10 other celebrities that invested in digital

Jessica Alba this week became the latest celebrity to try their hands at e-commerce, with the launch of Honest.

The own-label brand sells eco-friendly baby products, biodegradable nappies and organic skin care lotions.

Alba says it is aimed at busy mothers that don’t have the time to spend hours seeking out over-priced eco-friendly products.

Honest differentiates itself from the crowd by using an online subscription model to keep consumers hooked.


Coca-Cola's polar bears will react to Super Bowl in real time

Coca-Cola has revealed that its Super Bowl ad campaign will involve two animated polar bears reacting in real time to action on the field.

The drinks brand aims to connect with the estimated 60m TV viewers in the US who will be using a second screen while watching the game.

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FremantleMedia monetises Take Me Out with virtual currency

FremantleMedia has launched a Take Me Out app that monetises the ITV dating show through the sale of virtual currency.

Take Me Out Flirting is a free app and website that acts as a chatroom and forum for fans of the show.

It is available on iOS, Android, mobile web and web platforms, and is set to launch on Blackberry and Ovi soon.

Users can also access premium content by purchasing credits.


Kiddicare moves offline by opening 10 superstores

Online nursery retailer Kiddicare.com has announced it is to open 10 new shops in premises left empty by Best Buy.

The announcement of the new offline stores was made through Kiddicare’s social media platforms and customers will be able to decide which store opens first through a Facebook vote.


Smartphone penetration hits 42% across 'EU5'

Smartphone penetration reached 42% across the UK, France, Italy, Spain and Germany (EU5) in October, compared to 39% in the US.

The data from comScore shows that Symbian is the dominant operating system in the EU5 with 32% market share, compared to 28% for Android and 21% for iOS.


Taco Bell, Dunkin' Donuts and more test Facebook loyalty scheme

A loyalty scheme run by start-up Plink will give Facebook Credits to consumers in return for purchases at Taco Bell, Dunkin’ Donuts and others.

This aims to take advantage of the boom in virtual currency, which is currently a $2.1bn industry.


Lego launches social media platform for fans

Lego has launched a social media platform for fans, through which they can share and discuss their love of the brand.

The site, called ReBrick, is a hub for bookmarks to other sites that host user-created content about Lego.

ReBrick then acts as a discussion forum for links posted by users, who must be aged over 13.


House of Fraser targets students with Facebook discounts

House of Fraser is offering a 10% discount to students who ‘like’ the brand on Facebook.

The social media campaign mirrors a discount that is already available in-store as House of Fraser (HoF) tries to bring consistency to its online and offline offerings.

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New Google privacy policy shares user data across multiple products

Google has consolidated its privacy policies so that data held in separate product accounts will now be merged into one.

It means that when signed in, a user’s data will be shared across Gmail, YouTube, Google+, Maps and search.