Fashion designer Karl Lagerfeld opened the LeWeb conference in Paris this morning by confirming the details of his exclusive range with Net-A-Porter.
During the informal Q&A with LeWeb founder Loic Le Meur, Net-A-Porter's executive chairman Natalie Massenet revealed that the new ‘Karl’ range would be available to buy from January 25 2012.
People can visit net-a-porter.com to sign-up and receive more information in the coming weeks. Massenet said that the cross-channel marketing campaign will involve social media, mobile, augmented reality and a dedicated app.
Home baking brand Pillsbury has launched an interactive TV campaign in the US in partnership with Shazam.
Pillsbury says that it is targeting 'tech-savvy mums' by offering additional recipe content when the TV ads are scanned with the mobile app.
Though Shazam is largely known for its music tagging properties in the UK, it's now able to do the same for advertisements and television shows.
Once people have scanned the recipe suggestions shown within the ad, the app saves them to review later while shopping.
Foursquare has announced that it has grown to 15m users, more than tripling its community in the last 12 months.
The location-based gaming platform says that half of its users are in the
US, while the other half are international, as reported by ClickZ.
This marks a year of strong growth for Foursquare, during which it secured $50m of venture capital funding that put a value of around $600m on the company.
More than half of marketers admit that they are not using lead generation effectively, according to new research from the Internet Advertising Bureau (IAB).
The IAB says that the lead generation sector grew by 20% in the first half of 2011, faster than the industry’s understanding of the discipline.
The survey polled 125 marketers from advertisers, agencies, networks and suppliers, and found that although the majority of respondents understand how lead generation can increase a customer base, 52% said they weren't using it in the most effective way.
After days of speculation, Facebook has confirmed that it has hired Gowalla cofounders Josh Williams and Scott Raymond.
The pair, who founded the location based social networking site in Texas, will move to California to join Facebook’s design and engineering team in January along with other Gowalla employees.
Facebook said in a statement that it isn’t acquiring the Gowalla service or technology, but was sure that “that the inspiration behind Gowalla will make its way into Facebook over time”.
Microsoft will tomorrow release an update to its Xbox 360 console that will allow users to use it to watch TV.
This will position the Xbox as an all-in-one entertainment hub for the living room, incorporating games, movies, TV, music and sports.
A key feature is the integration of Kinect, which adds voice search to the entertainment experience - with Windows Phones available to use as a controller.
In 40 days brands will be able to apply for their own dot brand web extension.
The 92 day window for applications to the Internet Corporation for Assigned Names and Numbers (ICANN) opens on January 12, 2012, so next year we might be flooded with the likes of ‘news.pepsi’ addresses instead of ‘pepsi.com/news’.
Mobile conversion rates are still lagging behind tablets and desktops, according to new statistics from Monetate.
The study, which monitored traffic and purchases from Thanksgiving to ‘Cyber Monday’, found that mobile achieved a conversion rate of 2.3% compared to 5.4% and 5% for desktops and tablets respectively.
YouTube unveiled a new look for its homepage last night, with a
greater emphasis on channels and a refreshed colour scheme.
The update, which we revealed last month, allows users
to create their own line up of channels, and provides better integration with Google+ and Facebook to see what friends are watching.
In 2010, global eBay sales via a mobile device more than tripled, generating $2bn in sales, up from $600m in 2009.
The company says that it expects this to more than double again in 2011 to over $5bn.
eBay has also announced that more now than 1m listings are now made every week through its mobile platform.
This is largely because the auction site has successfully integrated mobile technology into its user experience, clocking up 50m app downloads across multiple platforms globally.