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Author: David Moth

David Moth

David Moth is Social Media Manager and Blog Editor at Econsultancy. 

Lego launches social media platform for fans

Lego has launched a social media platform for fans, through which they can share and discuss their love of the brand.

The site, called ReBrick, is a hub for bookmarks to other sites that host user-created content about Lego.

ReBrick then acts as a discussion forum for links posted by users, who must be aged over 13.

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House of Fraser targets students with Facebook discounts

House of Fraser is offering a 10% discount to students who ‘like’ the brand on Facebook.

The social media campaign mirrors a discount that is already available in-store as House of Fraser (HoF) tries to bring consistency to its online and offline offerings.

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New Google privacy policy shares user data across multiple products

Google has consolidated its privacy policies so that data held in separate product accounts will now be merged into one.

It means that when signed in, a user’s data will be shared across Gmail, YouTube, Google+, Maps and search.

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Deloitte says Facebook is worth £12.7bn to EU economy

A new study from Deloitte estimates that Facebook’s economic impact is worth £12.7bn to the EU and Switzerland, supporting over 232,000 jobs.

The report, which was commissioned by Facebook, found that in the UK alone it supports 35,200 jobs and contributes £2.2bn to the country’s GDP.

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US online sales grow 15% over Christmas compared to 4% offline

Online retail sales during the holiday season increased by 15% in 2011 compared to 2010, according to data from Monetate.

Sales at brick-and-mortar stores increased by just 4% in the same period.

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Could M&S' new personalised recommendations be more social?

Marks & Spencer has introduced personalised recommendations to its website.

Customers will be shown other products based on recently viewed items, items that other customers have purchased and top sellers. 

M&S says that by adjusting results in real-time users see suggestions that are “highly relevant and meaningful.”

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Digital music revenues close to offsetting decline in CD sales

Digital revenues for record companies hit $5.2bn in 2011, up 8% year-on-year.

The International Federation of the Phonographic Industry (IFPI) Digital Music Report for 2012 found that a slower rate of decline in physical sales meant that overall the market’s drop slowed to 3%, at around $16.2bn.

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MSN extends mobile presence with new iPad app

MSN has extended its mobile offering with a new iPad app, mirroring the format of its redesigned website with five different channels.

The site is already available on mobile, PC and Xbox, and MSN says the free iPad app is part of a plan to bring its content to as wide an audience as possible.

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YouTube users now upload an hour of footage every second

YouTube has announced that its users upload 60 hours of footage per minute and watch 4bn videos each day.

Aside from being an impressive milestone, the statistic will be a useful sales tool for the video site as it seeks to bring in more advertising revenue following its recent redesign.

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Amnesty uses Shazam to boost e-petition response

Amnesty International achieved a 500% increase in response to an e-petition by using Shazam to drive awareness of the campaign.

The annual Marathon of Signatures aims to put pressure on governments that are responsible for human rights abuse.

By using Shazam, an app that identifies songs, and encouraging sharing through social media Amnesty achieved more than 250,000 signatures in less than a week, up more than 500% on 2010.

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Blockbuster announces exclusive rentals but fails to deliver streaming

Blockbuster has announced a series of exclusive DVD rental partnerships as it plans to take on streaming services like LoveFilm and Netflix.

Following a deal with several Hollywood studios including Disney, Icon and Lionsgate, new movies including Drive and Tinker, Tailor, Soldier, Spy will be available to rent in the UK from Blockbuster for three weeks prior to general release.

The DVDs can be rented online or at one of Blockbuster’s 600 high street stores, but cannot be streamed online.

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64% of UK consumers would pay to stream films online

Almost two-thirds of UK consumers are willing to pay to stream films online, while 30% would pay for TV shows.

But statistics from KPMG’s Media and Entertainment Barometer show that the willingness of consumers to pay for streamed TV is still yet to take off in the UK, increasing just 3% between September 2010 and October 2011.

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