MFI has relaunched as an online retailer, three years after its collapse into bankruptcy.
The new site went live yesterday with a 60% off promotional sale, and claims to offer ‘high quality, luxurious and affordable home furnishings with first class customer service’.
MFI used to be one of the UK’s biggest furniture retailers, operating more than 100 branches before its collapse in 2008.
Billabong has become the latest company to use augmented reality technology (AR) in an interactive ad campaign.
The sports brand is using Augmented Reality(AR) app Zappar to allow consumers to interact with its instore, online and print advertising.
By using Zappar on Billabong’s ‘Life’s better in board shorts’ ads, consumers gain access to videos of surfers and are linked to a dedicated microsite.
YouTube has today launched a new analytics tool that it claims will make it easier to discover who is watching your videos.
The new interface, called YouTube Analytics, offers the same data currently available through Insight, but it will be presented in a more user-friendly way.
WordPress.com bloggers will get the chance to earn some money from ad revenue thanks to a new deal between Automattic and Federated Media (FM).
A blog post from Jon Burke, ads lead for WordPress, said this was something that bloggers have been requesting for some time.
The post said, “We’ve resisted advertising so far because most of it we had seen wasn’t terribly tasteful, and it seemed like Google’s AdSense was the state-of-the-art, which was sad. You pour a lot of time and effort into your blog and you deserve better than AdSense.”
Ryanair has added a new captcha screen in a bid to beef up security against screen-scrapers.
The screen appears once date and destination information has been entered on the home page, preventing screen-scraping sites from accessing pricing and availability information.
A statement from Ryanair heralds the captcha as an 'outstanding success' after eDreams and Bravofly stopped displaying its pricing details on their websites.
It says the move “has improved consumer access to, and the response times of, the Ryanair.com website”.
A third of smartphone owners have used their device to buy a product online, according to a new survey.
The study by EPiServer found that a further 26% had bought something online using an app.
The findings show that mobile commerce is becoming more important in the UK, with consumers increasingly using mobiles to engage with brands, find information and make purchases.
A majority of UK consumers (59%) now own a smartphone and 18% have a tablet device, so the market is too big to ignore for online retailers.
However, the results show that some retailers have to work on improving their mobile offering.
While many online retailers will be counting the profits from increased sales on ‘Mega Monday’ there is a sobering lesson on how not to run a discount promotion from Ebuyer.com.
The electronics retailer joined the discount trend by offering a range of sale items for just £1, including laptops and PCs. However, the website couldn't handle the extra traffic that this offer generated.
Early figures from US online retailers show that mobile traffic over Thanksgiving was up 160% on last year.
The statistics from mobile platform company Usablenet show that traffic was actually heavier on Thanksgiving day than on ‘Black Friday’, which is traditionally seen as the busiest shopping day.
Usablenet, which powers the mobile sites for more than 100 US retailers (as well as M&S, John Lewis and others), says this is because consumers were searching for deals on Thursday before heading to the shops on Friday.
Black Friday usage turned to supporting instore activity such as find locations, reviews and to access saved wish lists.
Retailers are predicting that today will be the biggest online shopping day of the year as consumers ramp up their Christmas spending.
Visa, which labelled the annual shopping event ‘Mega Monday’, is expecting £303m to be spent online in the UK using its cards.
This equates to £3,500 per second, a 12% increase on 2010.
Consumers believe customer service is the most important area for retailers to focus on, rating it higher than product quality and low prices.
Almost three quarters of consumers would recommend a retail brand based on a good customer experience.
With the help of TolunaQuick, we surveyed 5,000 UK consumers in September as part of our research for the Econsultancy / Foviance Multichannel Customer Experience Report.
Here are some of the findings from the retail section of the consumer survey report.