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Author: David Moth

David Moth

David Moth is Social Media Manager and Blog Editor at Econsultancy. 

Smartphone ad impressions increased by 488% in 2011: infographic

Global smartphone ad impressions on the InMobi network increased 488% in Q4 2011 compared to Q4 2010.

The figures, released today in the InMobi Mobile Market 2011 Review, also show that mobile impressions grew 251% in the same period.

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Lionsgate uses Facebook for Abduction rental release

Lionsgate has become the first film studio to launch a film to rent on Facebook on the same day it is released for sale on DVD and Blu-Ray.

Facebook users in the US can rent Abduction, which is also available for digital download, for $3.99 for 48 hours.

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Intel unveils digital signage that recognises age and gender

Intel Corporation has announced a new digital signage product that tailors advertising to individual shoppers by automatically recognising their age and gender.

Kraft Foods and adidas will be among the first retailers to begin trialling the new product, which was unveiled at the National Retail Federation Expo in New York.

The Intel Audience Impression Metric Suite (Intel AIM Suite) is designed to bring personalised content to consumers, while also gathering data on age, gender and length of attention.

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50% off Facebook ads, if you keep users on-site

Facebook offers a 45% cost-per-click discount for ads that link to another Facebook page rather than an external site, according to research by TBG.

This has led to brands building a presence within Facebook so they can benefit from these lower costs.

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Channel 4 launches social media campaign for new series of Skins

Channel Four has launched a social media campaign to promote the new series of Skins using characters from the show.

Facebook and Twitter accounts will be created for each of the show’s characters so they can interact with fans, which will post comments, pictures and YouTube videos.

All the activity from the various social media sites will then be pulled together on one dedicated website.

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STA Travel signs deal with social network Gap Daemon

Student-focused STA Travel has announced a deal with social network Gap Daemon to provide exclusive deals to its users.

The partnership is designed to take advantage of the rapidly growing ‘gap travel’ market, which is expected to grow to 2.5m travellers in 2012.

STA Travel has set up a Gap Daemon Travel Team to provide a tailor-made flight and accommodation booking service to Gap Daemon members. In return STA Travel will be given access to the social network’s growing database of travellers.

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66% of WFA members do not allocate budget to mobile search

Advertisers are still reluctant to allocate budget to mobile search, according to a new survey from the World Federation of Advertisers.

The survey found that 66% of WFA members did not yet allocate budget to mobile search and 44% do not devote budget to social search.

The findings come despite the number of WFA members working with a single international specialist search agency doubling to 23% in 2011, while 39% work with a search agency in at least one country.

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Foursquare becomes social search engine with new Explore feature

Foursquare has added an ‘Explore’ function to its website, which effectively turns its billions of check-ins into a social search engine.

Data from 1.5bn check-ins is now available in the form of local recommendations when users search for a service in a particular town via their computer.

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88% of US businesses now monitor online feedback: infographic

88% of US businesses are now actively monitoring online feedback and conversations online, according to a Forrester Consulting survey released today.

However, the Dell-commissioned report also found that only 6% of companies consider listening and digital engagement to be integral to their organisations.

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Four Seasons unveils $18m website

Luxury hotel chain Four Seasons has unveiled a new website that cost an eye-watering $18m to develop.

The result of the investment is a slick, bright website, with a new booking process, social media integration and personal profile technology that allows users to set preferences and create a more targeted online experience.

It is also optimised for mobile, which provides access to a scaled-down site that includes videos, images, room rates and booking.

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Visa and La Caixa make Barcelona contactless for MWC

A new deal between Visa and Spanish bank La Caixa will see contactless payments rolled out across Barcelona.

One million NFC-enabled cards will be issued, 500 ATMs upgraded and 15,00 new point-of-sale terminals installed around the city.

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$4.8bn virtual currency market: the expert's view

With Juniper predicting that mobile in-game purchasing will hit $4.8bn by 2016, this is a market that brands can’t afford to ignore.

But can companies take a share of the virtual currency revenue, or are they restricted to using it as an opportunity to promote their brand through sponsorship and ads?

The opportunity is muddied further by the dilemma of whether to charge per download or follow the freemium model and rely on in-game purchasing for monetisation.

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