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Author: David Moth

David Moth

David Moth is Social Media Manager and Blog Editor at Econsultancy. 

Google trials QR code login for Gmail

Google has been trialling a new secure login that uses a QR code to verify the user’s identity.

The authentification tool was an experiment to find a new way of securely logging into Gmail on a public computer.

2 comments

SnapStream extends TV monitoring to Macs

TV monitoring service SnapStream has made its software available to Mac users, potentially opening up a huge new marketplace among media agencies.

Its new web-based video player and Mac client allows users to search, record and clip recorded TV shows.

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YouTube adds Reuters TV to its channel line-up

YouTube’s $100m push for original content has resulted in Reuters TV creating its own channel on the video-sharing site.

Launched yesterday, it will feature 10 news, commentary and analysis programmes that report on hard news, finance, politics, technology and special Reuters investigations.

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Smartphone ad impressions increased by 488% in 2011: infographic

Global smartphone ad impressions on the InMobi network increased 488% in Q4 2011 compared to Q4 2010.

The figures, released today in the InMobi Mobile Market 2011 Review, also show that mobile impressions grew 251% in the same period.

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Lionsgate uses Facebook for Abduction rental release

Lionsgate has become the first film studio to launch a film to rent on Facebook on the same day it is released for sale on DVD and Blu-Ray.

Facebook users in the US can rent Abduction, which is also available for digital download, for $3.99 for 48 hours.

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Intel unveils digital signage that recognises age and gender

Intel Corporation has announced a new digital signage product that tailors advertising to individual shoppers by automatically recognising their age and gender.

Kraft Foods and adidas will be among the first retailers to begin trialling the new product, which was unveiled at the National Retail Federation Expo in New York.

The Intel Audience Impression Metric Suite (Intel AIM Suite) is designed to bring personalised content to consumers, while also gathering data on age, gender and length of attention.

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50% off Facebook ads, if you keep users on-site

Facebook offers a 45% cost-per-click discount for ads that link to another Facebook page rather than an external site, according to research by TBG.

This has led to brands building a presence within Facebook so they can benefit from these lower costs.

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Channel 4 launches social media campaign for new series of Skins

Channel Four has launched a social media campaign to promote the new series of Skins using characters from the show.

Facebook and Twitter accounts will be created for each of the show’s characters so they can interact with fans, which will post comments, pictures and YouTube videos.

All the activity from the various social media sites will then be pulled together on one dedicated website.

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STA Travel signs deal with social network Gap Daemon

Student-focused STA Travel has announced a deal with social network Gap Daemon to provide exclusive deals to its users.

The partnership is designed to take advantage of the rapidly growing ‘gap travel’ market, which is expected to grow to 2.5m travellers in 2012.

STA Travel has set up a Gap Daemon Travel Team to provide a tailor-made flight and accommodation booking service to Gap Daemon members. In return STA Travel will be given access to the social network’s growing database of travellers.

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66% of WFA members do not allocate budget to mobile search

Advertisers are still reluctant to allocate budget to mobile search, according to a new survey from the World Federation of Advertisers.

The survey found that 66% of WFA members did not yet allocate budget to mobile search and 44% do not devote budget to social search.

The findings come despite the number of WFA members working with a single international specialist search agency doubling to 23% in 2011, while 39% work with a search agency in at least one country.

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Foursquare becomes social search engine with new Explore feature

Foursquare has added an ‘Explore’ function to its website, which effectively turns its billions of check-ins into a social search engine.

Data from 1.5bn check-ins is now available in the form of local recommendations when users search for a service in a particular town via their computer.

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88% of US businesses now monitor online feedback: infographic

88% of US businesses are now actively monitoring online feedback and conversations online, according to a Forrester Consulting survey released today.

However, the Dell-commissioned report also found that only 6% of companies consider listening and digital engagement to be integral to their organisations.

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