{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Author: David Moth

David Moth

David Moth is Social Media Manager and Blog Editor at Econsultancy. 

Channel 4 launches social media campaign for new series of Skins

Channel Four has launched a social media campaign to promote the new series of Skins using characters from the show.

Facebook and Twitter accounts will be created for each of the show’s characters so they can interact with fans, which will post comments, pictures and YouTube videos.

All the activity from the various social media sites will then be pulled together on one dedicated website.

1 comment

STA Travel signs deal with social network Gap Daemon

Student-focused STA Travel has announced a deal with social network Gap Daemon to provide exclusive deals to its users.

The partnership is designed to take advantage of the rapidly growing ‘gap travel’ market, which is expected to grow to 2.5m travellers in 2012.

STA Travel has set up a Gap Daemon Travel Team to provide a tailor-made flight and accommodation booking service to Gap Daemon members. In return STA Travel will be given access to the social network’s growing database of travellers.

0 comments

66% of WFA members do not allocate budget to mobile search

Advertisers are still reluctant to allocate budget to mobile search, according to a new survey from the World Federation of Advertisers.

The survey found that 66% of WFA members did not yet allocate budget to mobile search and 44% do not devote budget to social search.

The findings come despite the number of WFA members working with a single international specialist search agency doubling to 23% in 2011, while 39% work with a search agency in at least one country.

0 comments

Foursquare becomes social search engine with new Explore feature

Foursquare has added an ‘Explore’ function to its website, which effectively turns its billions of check-ins into a social search engine.

Data from 1.5bn check-ins is now available in the form of local recommendations when users search for a service in a particular town via their computer.

1 comment

88% of US businesses now monitor online feedback: infographic

88% of US businesses are now actively monitoring online feedback and conversations online, according to a Forrester Consulting survey released today.

However, the Dell-commissioned report also found that only 6% of companies consider listening and digital engagement to be integral to their organisations.

0 comments

Four Seasons unveils $18m website

Luxury hotel chain Four Seasons has unveiled a new website that cost an eye-watering $18m to develop.

The result of the investment is a slick, bright website, with a new booking process, social media integration and personal profile technology that allows users to set preferences and create a more targeted online experience.

It is also optimised for mobile, which provides access to a scaled-down site that includes videos, images, room rates and booking.

36 comments

Visa and La Caixa make Barcelona contactless for MWC

A new deal between Visa and Spanish bank La Caixa will see contactless payments rolled out across Barcelona.

One million NFC-enabled cards will be issued, 500 ATMs upgraded and 15,00 new point-of-sale terminals installed around the city.

1 comment

$4.8bn virtual currency market: the expert's view

With Juniper predicting that mobile in-game purchasing will hit $4.8bn by 2016, this is a market that brands can’t afford to ignore.

But can companies take a share of the virtual currency revenue, or are they restricted to using it as an opportunity to promote their brand through sponsorship and ads?

The opportunity is muddied further by the dilemma of whether to charge per download or follow the freemium model and rely on in-game purchasing for monetisation.

0 comments

Apple and Amazon top m-commerce customer satisfaction charts

Apple and Amazon’s mobile sites produce the highest level of customer satisfaction in the US, according to a new report from ForeSee

During November and December ForeSee surveyed users of the top 40 US retailer sites by sales volume, and was able to collect statistically-reliable data for 16 of them.

0 comments

Christmas sales fall at Tesco despite 14% boost in online revenue

Tesco has reported ‘disappointing’ Christmas sales figures, despite a boost in online trading.

Excluding VAT and petrol, sales in the six weeks to January 7 2012 were down 2.3% year-on-year.

0 comments

Cadbury turns to Google+ to launch Bubbly bar

Cadbury has used its social media profiles to launch a new chocolate bar, the Dairy Milk Bubbly.

The chocolate brand announced the new product exclusively on Google+, but the initial release was followed quickly by mentions on Facebook and Twitter.

0 comments

YouTube accounts for 25% of visits to social sites in December

Google maintained its dominance of the search market in December, hoovering up 91.7% of all searches in the UK.

Statistics from Experian Hitwise also reveal that YouTube also had a bumper month, accounting for 25% of visits to social networking sites.

1 comment