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Facebook offers a 45% cost-per-click discount for ads that link to another Facebook page rather than an external site, according to research by TBG.
This has led to brands building a presence within Facebook so they can benefit from these lower costs.
Channel Four has launched a social media campaign to promote the new series of Skins using characters from the show.
Facebook and Twitter accounts will be created for each of the show’s characters so they can interact with fans, which will post comments, pictures and YouTube videos.
All the activity from the various social media sites will then be pulled together on one dedicated website.
Student-focused STA Travel has announced a deal with social network Gap Daemon to provide exclusive deals to its users.
The partnership is designed to take advantage of the rapidly growing ‘gap travel’ market, which is expected to grow to 2.5m travellers in 2012.
STA Travel has set up a Gap Daemon Travel Team to provide a tailor-made flight and accommodation booking service to Gap Daemon members. In return STA Travel will be given access to the social network’s growing database of travellers.
Advertisers are still reluctant to allocate budget to mobile search, according to a new survey from the World Federation of Advertisers.
The survey found that 66% of WFA members did not yet allocate budget to mobile search and 44% do not devote budget to social search.
The findings come despite the number of WFA members working with a single international specialist search agency doubling to 23% in 2011, while 39% work with a search agency in at least one country.
Foursquare has added an ‘Explore’ function to its website, which effectively turns its billions of check-ins into a social search engine.
Data from 1.5bn check-ins is now available in the form of local recommendations when users search for a service in a particular town via their computer.
88% of US businesses are now actively monitoring online feedback and conversations online, according to a Forrester Consulting survey released today.
However, the Dell-commissioned report also found that only 6% of companies consider listening and digital engagement to be integral to their organisations.
Luxury hotel chain Four Seasons has unveiled a new website that cost an eye-watering $18m to develop.
The result of the investment is a slick, bright website, with a new booking process, social media integration and personal profile technology that allows users to set preferences and create a more targeted online experience.
It is also optimised for mobile, which provides access to a scaled-down site that includes videos, images, room rates and booking.
One million NFC-enabled cards will be issued, 500 ATMs upgraded and 15,00 new point-of-sale terminals installed around the city.
But can companies take a share of the virtual currency revenue, or are they restricted to using it as an opportunity to promote their brand through sponsorship and ads?
The opportunity is muddied further by the dilemma of whether to charge per download or follow the freemium model and rely on in-game purchasing for monetisation.
Apple and Amazon’s mobile sites produce the highest level of customer satisfaction in the US, according to a new report from ForeSee.
During November and December ForeSee surveyed users of the top 40 US retailer sites by sales volume, and was able to collect statistically-reliable data for 16 of them.
Tesco has reported ‘disappointing’ Christmas sales figures, despite a boost in online trading.
Excluding VAT and petrol, sales in the six weeks to January 7 2012 were down 2.3% year-on-year.
Cadbury has used its social media profiles to launch a new chocolate bar, the Dairy Milk Bubbly.
The chocolate brand announced the new product exclusively on Google+, but the initial release was followed quickly by mentions on Facebook and Twitter.