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Upselling on e-commerce sites performs 20 times better than cross-selling, according to new research from PredictiveIntent.
The statistics show that upselling, in which visitors are shown similar but more expensive products than the one in view, drives over 4% of sales compared to just 0.2% of sales driven by cross-sales tactics (such as displaying 'people who bought this item also bought').
Once again we see that young consumers want to be able to address customer service issues using social media, according to a new study by Sitel.
Led by consumers aged under 25, Britons are turning to social media sites – including Facebook, Twitter, blogs and forums – to solve problems, search for information or voice complaints.
QR codes are still yet to prove their value. There have been several high profile trials of late; but have they been successful and what do you benchmark success against?
Mobile web consultant Terence Eden has pulled together some stats from a TfL poster campaign that links users to a real-time bus schedule.
These figures show that since going live in November, the QR codes have been scanned 4,500 times at a rate of roughly 70 times per day.
Zeebox, which only launched in October, brings a social element to watching TV by allowing users to see what their friends are viewing and then talk about it online.
It includes web functionality, as well as iPhone and iPad apps that combine a live TV guide with collections of tweets and status updates for each show.
MEF, the global community for mobile content and commerce, has released its 10 predictions for 2012.
Top of the list is NFC. MEF predicts that there will be increased investment with some spectacular trials, but that it will still fail to have a significant commercial impact.
Starbucks’ new mobile payment app went live in the UK today, giving users the ability to buy their coffee using an onscreen barcode.
The coffee chain’s iPhone app integrates its loyalty card, so users can manage their card balance and top-up direct from their mobiles.
Customers pay for their drink by swiping their barcode at the till.
Consumers prefer to receive promotions by text message rather than mobile web, according to new research by the Direct Marketing Association.
The study found that 38% of UK consumers prefer SMS promotions compared to just 15% that favour mobile web.
However, this is likely to be a reflection of the number of consumers who own smartphones - which currently stands at around 46% in the UK according to Ofcom.
Walmart has acquired mobile agency Small Society to join its growing @WalmartLabs mobile team.
Small Society has built several consumer iPhone apps for brands such as Starbucks and Whole Foods, and the team will now be set to work improving the retailer's mobile offering.
Yahoo has confirmed the appointment of PayPal president Scott Thompson as its new CEO.
Thompson’s decision to jump ship comes at a strange time, as PayPal is one of eBay’s fastest growing divisions and is in a strong position to take advantage of the growth in m-commerce.
Netflix has announced that its members have streamed 2bn hours of TV shows and movies in Q4 2011.
With more than 20m global users, this equates to roughly 10 hours of content per person.
Netflix hit the headlines in October last year after losing 800,000 subscribers in the US following the decision to split its postal and online streaming services, so the announcement is good news as it gears up for expansion into the UK and Ireland in Q1 this year.
Roughly 1.2m Kindles were given as gifts this Christmas, according to data from YouGov, meaning that one in every 40 British adults either gave or received Amazon’s e-reader as a present.
In total 1.33m e-readers were given away, with Kindles swallowing up 92% of the market share.