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Doritos’ Super Bowl ads will be created by the public again this year, with the overall winner chosen by a Facebook vote.
The Pepsico brand has used user generated ads during the Super Bowl several times since 2007, and the ‘Crash The Super Bowl’ commercials have proven to be extremely popular.
Doritos ads came joint first and fourth in the 2011 USA Today Super Bowl Ad Meter.
Google has been trialling a new secure login that uses a QR code to verify the user’s identity.
The authentification tool was an experiment to find a new way of securely logging into Gmail on a public computer.
TV monitoring service SnapStream has made its software available to Mac users, potentially opening up a huge new marketplace among media agencies.
Its new web-based video player and Mac client allows users to search, record and clip recorded TV shows.
YouTube’s $100m push for original content has resulted in Reuters TV creating its own channel on the video-sharing site.
Launched yesterday, it will feature 10 news, commentary and analysis programmes that report on hard news, finance, politics, technology and special Reuters investigations.
Global smartphone ad impressions on the InMobi network increased 488% in Q4 2011 compared to Q4 2010.
The figures, released today in the InMobi Mobile Market 2011 Review, also show that mobile impressions grew 251% in the same period.
Lionsgate has become the first film studio to launch a film to rent on Facebook on the same day it is released for sale on DVD and Blu-Ray.
Facebook users in the US can rent Abduction, which is also available for digital download, for $3.99 for 48 hours.
Intel Corporation has announced a new digital signage product that tailors advertising to individual shoppers by automatically recognising their age and gender.
Kraft Foods and adidas will be among the first retailers to begin trialling the new product, which was unveiled at the National Retail Federation Expo in New York.
The Intel Audience Impression Metric Suite (Intel AIM Suite) is designed to bring personalised content to consumers, while also gathering data on age, gender and length of attention.
Facebook offers a 45% cost-per-click discount for ads that link to another Facebook page rather than an external site, according to research by TBG.
This has led to brands building a presence within Facebook so they can benefit from these lower costs.
Channel Four has launched a social media campaign to promote the new series of Skins using characters from the show.
Facebook and Twitter accounts will be created for each of the show’s characters so they can interact with fans, which will post comments, pictures and YouTube videos.
All the activity from the various social media sites will then be pulled together on one dedicated website.
Student-focused STA Travel has announced a deal with social network Gap Daemon to provide exclusive deals to its users.
The partnership is designed to take advantage of the rapidly growing ‘gap travel’ market, which is expected to grow to 2.5m travellers in 2012.
STA Travel has set up a Gap Daemon Travel Team to provide a tailor-made flight and accommodation booking service to Gap Daemon members. In return STA Travel will be given access to the social network’s growing database of travellers.
Advertisers are still reluctant to allocate budget to mobile search, according to a new survey from the World Federation of Advertisers.
The survey found that 66% of WFA members did not yet allocate budget to mobile search and 44% do not devote budget to social search.
The findings come despite the number of WFA members working with a single international specialist search agency doubling to 23% in 2011, while 39% work with a search agency in at least one country.
Foursquare has added an ‘Explore’ function to its website, which effectively turns its billions of check-ins into a social search engine.
Data from 1.5bn check-ins is now available in the form of local recommendations when users search for a service in a particular town via their computer.