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Consumers prefer to receive promotions by text message rather than mobile web, according to new research by the Direct Marketing Association.
The study found that 38% of UK consumers prefer SMS promotions compared to just 15% that favour mobile web.
However, this is likely to be a reflection of the number of consumers who own smartphones - which currently stands at around 46% in the UK according to Ofcom.
Walmart has acquired mobile agency Small Society to join its growing @WalmartLabs mobile team.
Small Society has built several consumer iPhone apps for brands such as Starbucks and Whole Foods, and the team will now be set to work improving the retailer's mobile offering.
Yahoo has confirmed the appointment of PayPal president Scott Thompson as its new CEO.
Thompson’s decision to jump ship comes at a strange time, as PayPal is one of eBay’s fastest growing divisions and is in a strong position to take advantage of the growth in m-commerce.
Netflix has announced that its members have streamed 2bn hours of TV shows and movies in Q4 2011.
With more than 20m global users, this equates to roughly 10 hours of content per person.
Netflix hit the headlines in October last year after losing 800,000 subscribers in the US following the decision to split its postal and online streaming services, so the announcement is good news as it gears up for expansion into the UK and Ireland in Q1 this year.
Roughly 1.2m Kindles were given as gifts this Christmas, according to data from YouGov, meaning that one in every 40 British adults either gave or received Amazon’s e-reader as a present.
In total 1.33m e-readers were given away, with Kindles swallowing up 92% of the market share.
Citibank has launched a new Facebook app that allows users to 'pool' credit card reward points to save up for a group purchase or make a donation.
The ThankYou Point Sharing App, which is only available in the US, builds on a service introduced last year that lets customers transfer points to each other on the bank’s homepage.
Now, ThankYou members can combine their points on Facebook to make a charitable donation, or choose from a range of rewards on www.thankyou.com
Southampton FC has launched an ad campaign that uses augmented reality to embed extra content within banners around the city.
Fans can use the Blippar app to access the club’s mobile website, team shop and ticket office.
Users can also add their face to the Southampton team huddle and share the image using email, Facebook and Twitter.
Google has started to roll out a new look, which it says will create a “simple and intuitive” user experience.
The redesign, which is only available to a limited number of users at the moment, replaces the current black strip at the top of the page with a grey logo.
Online is close to overtaking TV as the most popular news source for UK consumers, but only 3.8% of people pay for content online.
According to a study by Oliver and Ohibaum, 68% of UK consumers source news content online compared to 75% from TV and 54% in newspapers.
Along with the annual showpiece, wild card Saturday and the Pro Bowl will also be available online and from Verizon’s NFL Mobile app.
The stream will include additional camera angles, highlights and live stats.
This isn't the first time that the NFL has ventured into the world of streaming – viewers have been able to access live games via NFL.com for several years while NBC shows its ‘Sunday Night Football’ broadcasts online and to Verizon phones.
Customer loyalty schemes are not necessarily driving brand loyalty, according to a new report.
Overall 77% of the 2,000 British consumers surveyed are members of one or more loyalty schemes, and 69% are satisfied with their schemes.