Author: David Moth

David Moth

David Moth is Editor and Head of Social at Econsultancy. 

Apple and Amazon top m-commerce customer satisfaction charts

Apple and Amazon’s mobile sites produce the highest level of customer satisfaction in the US, according to a new report from ForeSee

During November and December ForeSee surveyed users of the top 40 US retailer sites by sales volume, and was able to collect statistically-reliable data for 16 of them.


Christmas sales fall at Tesco despite 14% boost in online revenue

Tesco has reported ‘disappointing’ Christmas sales figures, despite a boost in online trading.

Excluding VAT and petrol, sales in the six weeks to January 7 2012 were down 2.3% year-on-year.


Cadbury turns to Google+ to launch Bubbly bar

Cadbury has used its social media profiles to launch a new chocolate bar, the Dairy Milk Bubbly.

The chocolate brand announced the new product exclusively on Google+, but the initial release was followed quickly by mentions on Facebook and Twitter.


YouTube accounts for 25% of visits to social sites in December

Google maintained its dominance of the search market in December, hoovering up 91.7% of all searches in the UK.

Statistics from Experian Hitwise also reveal that YouTube also had a bumper month, accounting for 25% of visits to social networking sites.

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Should social media be a bigger part of the Fabergé egg hunt?

Fabergé, famous for its jewelled eggs, is gearing up for a Big Egg Hunt promotion in London, due to start on Shrove Tuesday 2012.

For 40 days and 40 nights there will be 200 Fabergé eggs, decorated by leading artists, designers and jewellers, hidden around central London.

By collecting a map or downloading an app, people can take part in the hunt - which aims to raise £1m for charity.

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Facebook places ads alongside social updates in the news feed

Facebook has started placing ads within its news feed, meaning they now show up next to social updates from your friends.

The ads can only feature in a user’s news feed if they or a friend have already ‘liked’ the brand.


Google adds social content from Google+ into search results

Google has added a new function called 'Search, plus Your World' that gives prominence to content from Google+ within search results.

To be precise, there are actually three new features – People and Pages, Personal Results and Profiles in Search.


Visa enables NFC payments in LG, Samsung and RIM phones

Visa has announced that its NFC payment system is now certified for use in LG, Samsung and RIM smartphones.

The payWave application allows consumers to use their mobile to pay for goods at the point-of-sale.

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Panasonic announces social TV tie in with MySpace

Panasonic has announced plans for a new social TV product at CES – but its big reveal was slightly undermined by the decision to launch the device in partnership with MySpace.

MySpace TV will be integrated into Panasonic connected TVs in the second half of 2012, providing users with the ability to share their viewing experience with friends through their TV set rather than using a mobile or tablet.


Upselling is 20 times more effective than cross-selling online

Upselling on e-commerce sites performs 20 times better than cross-selling, according to new research from PredictiveIntent.

The statistics show that upselling, in which visitors are shown similar but more expensive products than the one in view, drives over 4% of sales compared to just 0.2% of sales driven by cross-sales tactics (such as displaying 'people who bought this item also bought').


15% of those aged 16-24 turn to social media first for customer service

Once again we see that young consumers want to be able to address customer service issues using social media, according to a new study by Sitel.

Led by consumers aged under 25, Britons are turning to social media sites – including Facebook, Twitter, blogs and forums – to solve problems, search for information or voice complaints.


TfL achieves 4,500 clicks on QR code ad campaign

QR codes are still yet to prove their value. There have been several high profile trials of late; but have they been successful and what do you benchmark success against?

Mobile web consultant Terence Eden has pulled together some stats from a TfL poster campaign that links users to a real-time bus schedule.

These figures show that since going live in November, the QR codes have been scanned 4,500 times at a rate of roughly 70 times per day.