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In news that may appear ominous to the likes of Foursquare and Groupon, Google has today confirmed that it is working on new products that make use of its location services.
Marissa Mayer, Google’s VP of product management, said during a session at LeWeb in Paris that the company was looking at ways to monetise check-ins and bring better deals to its users.
Facebook’s VP and marketing director for EMEA today announced that the company would be making the Subscribe feature available as a plug-in for websites.
During a Q&A session at LeWeb today Joanna Shields also highlighted British brands Burberry and The Guardian as examples of companies successfully using the social network to promote their businesses.
During a discussion with LeWeb founder Loic Le Meur at the conference today, Google's executive chairman Eric Schmidt shrugged off suggestions that Android still lags behind Apple’s iOS.
Making some bold predictions about the company's future products, he also suggested that Google TV will be embedded in the majority of televisions by next summer.
Flipboard showed off its brand new iPhone app, which brings magazine-like aesthetics to smartphones, at LeWeb this morning.
The app, which aggregates content from online publishers, allows you to select categories you are interested in and learns to prioritise content based on your viewing history.
Fashion designer Karl Lagerfeld opened the LeWeb conference in Paris this morning by confirming the details of his exclusive range with Net-A-Porter.
During the informal Q&A with LeWeb founder Loic Le Meur, Net-A-Porter's executive chairman Natalie Massenet revealed that the new ‘Karl’ range would be available to buy from January 25 2012.
People can visit net-a-porter.com to sign-up and receive more information in the coming weeks. Massenet said that the cross-channel marketing campaign will involve social media, mobile, augmented reality and a dedicated app.
Pillsbury says that it is targeting 'tech-savvy mums' by offering additional recipe content when the TV ads are scanned with the mobile app.
Though Shazam is largely known for its music tagging properties in the UK, it's now able to do the same for advertisements and television shows.
Once people have scanned the recipe suggestions shown within the ad, the app saves them to review later while shopping.
Foursquare has announced that it has grown to 15m users, more than tripling its community in the last 12 months.
The location-based gaming platform says that half of its users are in the US, while the other half are international, as reported by ClickZ.
This marks a year of strong growth for Foursquare, during which it secured $50m of venture capital funding that put a value of around $600m on the company.
More than half of marketers admit that they are not using lead generation effectively, according to new research from the Internet Advertising Bureau (IAB).
The IAB says that the lead generation sector grew by 20% in the first half of 2011, faster than the industry’s understanding of the discipline.
The survey polled 125 marketers from advertisers, agencies, networks and suppliers, and found that although the majority of respondents understand how lead generation can increase a customer base, 52% said they weren't using it in the most effective way.
The pair, who founded the location based social networking site in Texas, will move to California to join Facebook’s design and engineering team in January along with other Gowalla employees.
Facebook said in a statement that it isn’t acquiring the Gowalla service or technology, but was sure that “that the inspiration behind Gowalla will make its way into Facebook over time”.
Microsoft will tomorrow release an update to its Xbox 360 console that will allow users to use it to watch TV.
This will position the Xbox as an all-in-one entertainment hub for the living room, incorporating games, movies, TV, music and sports.
A key feature is the integration of Kinect, which adds voice search to the entertainment experience - with Windows Phones available to use as a controller.
In 40 days brands will be able to apply for their own dot brand web extension.
The 92 day window for applications to the Internet Corporation for Assigned Names and Numbers (ICANN) opens on January 12, 2012, so next year we might be flooded with the likes of ‘news.pepsi’ addresses instead of ‘pepsi.com/news’.
Mobile conversion rates are still lagging behind tablets and desktops, according to new statistics from Monetate.
The study, which monitored traffic and purchases from Thanksgiving to ‘Cyber Monday’, found that mobile achieved a conversion rate of 2.3% compared to 5.4% and 5% for desktops and tablets respectively.