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Toyota is targeting the apparently untapped 'geek' demographic with a new multichannel campaign for its 2012 Yaris.
This focuses around a mini-series called Your Dungeon My Dragon, as well as a Yaris avatar that's been designed for Xbox LIVE.
Toyota wants to reach the 'geek chic' market, as it says that competitors neglect this group while gunning after "cool hipster customers".
Social commerce company Bazaarvoice has published its Social Commerce Trends Report for 2012, highlighting four key issues that it thinks will drive growth in this area over the next year.
The summary of its findings below is based on the company's social summit, which brought together thought leaders from the likes of Facebook, John Lewis, Dell and more this October.
Renault has announced that it will integrate tablet devices into its ZOE and Clio 4 models in 2012.
COO Carlos Tavares revealed the new device, known as R-Link, at LeWeb today.
It will include 50 apps when released, but Tavares admitted that Renault does not have the expertise to get the best out of the device - so has challenged developers to create new apps.
Spotify has announced that it has added 7m new users since its Facebook partnership in September.
During a keynote at LeWeb this morning CEO Daniel Ek also revealed that the company has developed a new radio streaming app.
Ek, who confirmed that he had no plans for an IPO, said the new product was similar to Pandora but had unlimited radio stations and skips.
Users will also be able to add songs they hear on the radio to their Spotify playlists.
Facebook has revealed the 20 articles that have been shared the most by UK users this year.
The social network selected major media outlets in the UK and ranked articles that received the most clicks from Facebook after being posted, liked or shared by friends. These follow on from the top status update trends that were released this week.
Corporations are failing to train their staff in how to use social media properly, according to research presented today at LeWeb.
Jeremiah Owyang, partner at Altimeter Group, presented the company's ‘State of Social Business’ report which found that despite the lack of training, the average number of social media accounts held by large corporations is 178.
In news that may appear ominous to the likes of Foursquare and Groupon, Google has today confirmed that it is working on new products that make use of its location services.
Marissa Mayer, Google’s VP of product management, said during a session at LeWeb in Paris that the company was looking at ways to monetise check-ins and bring better deals to its users.
Facebook’s VP and marketing director for EMEA today announced that the company would be making the Subscribe feature available as a plug-in for websites.
During a Q&A session at LeWeb today Joanna Shields also highlighted British brands Burberry and The Guardian as examples of companies successfully using the social network to promote their businesses.
During a discussion with LeWeb founder Loic Le Meur at the conference today, Google's executive chairman Eric Schmidt shrugged off suggestions that Android still lags behind Apple’s iOS.
Making some bold predictions about the company's future products, he also suggested that Google TV will be embedded in the majority of televisions by next summer.
Flipboard showed off its brand new iPhone app, which brings magazine-like aesthetics to smartphones, at LeWeb this morning.
The app, which aggregates content from online publishers, allows you to select categories you are interested in and learns to prioritise content based on your viewing history.
Fashion designer Karl Lagerfeld opened the LeWeb conference in Paris this morning by confirming the details of his exclusive range with Net-A-Porter.
During the informal Q&A with LeWeb founder Loic Le Meur, Net-A-Porter's executive chairman Natalie Massenet revealed that the new ‘Karl’ range would be available to buy from January 25 2012.
People can visit net-a-porter.com to sign-up and receive more information in the coming weeks. Massenet said that the cross-channel marketing campaign will involve social media, mobile, augmented reality and a dedicated app.