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Author: David Moth

David Moth

David Moth is Social Media Manager and Blog Editor at Econsultancy. 

40 day countdown til the dot brand domain: infographic

In 40 days brands will be able to apply for their own dot brand web extension.

 The 92 day window for applications to the Internet Corporation for Assigned Names and Numbers (ICANN) opens on January 12, 2012, so next year we might be flooded with the likes of ‘news.pepsi’ addresses instead of ‘pepsi.com/news’.

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Mobile conversion rates lag behind tablets: infographic

Mobile conversion rates are still lagging behind tablets and desktops, according to new statistics from Monetate.

The study, which monitored traffic and purchases from Thanksgiving to ‘Cyber Monday’, found that mobile achieved a conversion rate of 2.3% compared to 5.4% and 5% for desktops and tablets respectively. 

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YouTube launches new homepage with focus on channels

YouTube unveiled a new look for its homepage last night, with a greater emphasis on channels and a refreshed colour scheme.

The update, which we revealed last month, allows users to create their own line up of channels, and provides better integration with Google+ and Facebook to see what friends are watching.

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eBay expects to see $5bn of sales via mobile for 2011

In 2010, global eBay sales via a mobile device more than tripled, generating $2bn in sales, up from $600m in 2009.  

The company says that it expects this to more than double again in 2011 to over $5bn.

eBay has also announced that more now than 1m listings are now made every week through its mobile platform.

This is largely because the auction site has successfully integrated mobile technology into its user experience, clocking up 50m app downloads across multiple platforms globally.

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MFI returns as an online retailer three years after collapse

MFI has relaunched as an online retailer, three years after its collapse into bankruptcy.

The new site went live yesterday with a 60% off promotional sale, and claims to offer ‘high quality, luxurious and affordable home furnishings with first class customer service’.

MFI used to be one of the UK’s biggest furniture retailers, operating more than 100 branches before its collapse in 2008.

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Billabong launches augmented reality ad campaign

Billabong has become the latest company to use augmented reality technology (AR) in an interactive ad campaign.

The sports brand is using Augmented Reality(AR) app Zappar to allow consumers to interact with its instore, online and print advertising.

By using Zappar on Billabong’s ‘Life’s better in board shorts’ ads, consumers gain access to videos of surfers and are linked to a dedicated microsite.

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YouTube launches upgrades to analytics tool

YouTube has today launched a new analytics tool that it claims will make it easier to discover who is watching your videos.

The new interface, called YouTube Analytics, offers the same data currently available through Insight, but it will be presented in a more user-friendly way.

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WordPress launches new ad platform, takes dig at Google

WordPress.com bloggers will get the chance to earn some money from ad revenue thanks to a new deal between Automattic and Federated Media (FM).

A blog post from Jon Burke, ads lead for WordPress, said this was something that bloggers have been requesting for some time.

The post said, “We’ve resisted advertising so far because most of it we had seen wasn’t terribly tasteful, and it seemed like Google’s AdSense was the state-of-the-art, which was sad. You pour a lot of time and effort into your blog and you deserve better than AdSense.”

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Ryanair adds captcha security in war on screen-scrapers

Ryanair has added a new captcha screen in a bid to beef up security against screen-scrapers.

The screen appears once date and destination information has been entered on the home page, preventing screen-scraping sites from accessing pricing and availability information.

A statement from Ryanair heralds the captcha as an 'outstanding success' after eDreams and Bravofly stopped displaying its pricing details on their websites.

It says the move “has improved consumer access to, and the response times of, the Ryanair.com website”.

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33% of smartphone users have made a purchase on mobile: survey

A third of smartphone owners have used their device to buy a product online, according to a new survey.

The study by EPiServer found that a further 26% had bought something online using an app.

The findings show that mobile commerce is becoming more important in the UK, with consumers increasingly using mobiles to engage with brands, find information and make purchases.

A majority of UK consumers (59%) now own a smartphone and 18% have a tablet device, so the market is too big to ignore for online retailers.

However, the results show that some retailers have to work on improving their mobile offering.

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How 'Mega Monday' turned sour for Ebuyer.com

While many online retailers will be counting the profits from increased sales on ‘Mega Monday’ there is a sobering lesson on how not to run a discount promotion from Ebuyer.com.

The electronics retailer joined the discount trend by offering a range of sale items for just £1, including laptops and PCs. However, the website couldn't handle the extra traffic that this offer generated. 

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Mobile traffic increases 160% over Thanksgiving

Early figures from US online retailers show that mobile traffic over Thanksgiving was up 160% on last year.

The statistics from mobile platform company Usablenet show that traffic was actually heavier on Thanksgiving day than on ‘Black Friday’, which is traditionally seen as the busiest shopping day.

Usablenet, which powers the mobile sites for more than 100 US retailers (as well as M&S, John Lewis and others), says this is because consumers were searching for deals on Thursday before heading to the shops on Friday.

Black Friday usage turned to supporting instore activity such as find locations, reviews and to access saved wish lists.

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