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Author: David Moth

David Moth

David Moth is Social Media Manager and Blog Editor at Econsultancy. 

Facebook trials new coupon ads

Facebook is trialling coupon-based ads, providing brands with a new way of targeting their fans.

The coupons can be posted on a brand’s Facebook page wall, and then also appear as clickable ads on a user’s homepage.

If a user clicks on a coupon then Facebook posts the action to their wall and sends an email that confirms details of the offer, encouraging the user to share the deal with Facebook friends.

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New Seatwave tool brings ticket sales to third-party apps

Seatwave, the online ticket brokering service, has launched a new software developer kit (SDK) for iOS that allows developers to sell tickets through their own apps.

The SDK gives third-party developers access to Seatwave’s entire ticket inventory and enables in-app purchases.


Johnston Press launches 211 regional mobile sites

Newspaper publisher Johnston Press has launched mobile sites for each of its 211 regional titles, which include The Yorkshire Post and The Bucks Herald.

The new mobile optimised sites will include news, sport and entertainment content, as well as job listings.

In addition the sites will integrate JP's 'Find it' function which delivers user recommendations for local businesses.


Argos jumps on the QR code bandwagon with pop-up shop

Argos is the latest retailer to open a QR code pop-up shop in the run-up to Christmas.

In a move similar to the eBay store near Oxford Street and John Lewis' virtual shop window in Brighton, customers will be able to scan the code of a selected item on their smartphone and will then be sent to Argos’ online checkout.

There will be 75 Christmas gift ideas on display at Paddington today and Friday, and then in Waterloo on Wednesday and Thursday.

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Virgin Games launches mobile gambling platform

Virgin Games has launched a new mobile platform so that its customers can gamble on the go.

The platform, called Virgin Casino Mobile, will host games such as Roulette, Blackjack and Tomb Raider from a range of third party developers.

It is essentially an extension of Virgin’s current gambling site, allowing users to login and pay using their existing membership accounts.


Toyota targets the 'geek chic' market with gaming campaign

Toyota is targeting the apparently untapped 'geek' demographic with a new multichannel campaign for its 2012 Yaris.

This focuses around a mini-series called Your Dungeon My Dragon, as well as a Yaris avatar that's been designed for Xbox LIVE.

Toyota wants to reach the 'geek chic' market, as it says that competitors neglect this group while gunning after "cool hipster customers".


Bazaarvoice highlights four key social trends for 2012

Social commerce company Bazaarvoice has published its Social Commerce Trends Report for 2012, highlighting four key issues that it thinks will drive growth in this area over the next year.

The summary of its findings below is based on the company's social summit, which brought together thought leaders from the likes of Facebook, John Lewis, Dell and more this October.


Twitter sets itself a 7bn user goal

Twitter unveiled a new look yesterday, setting itself the goal of becoming consistent across all platforms.

And by ubiquitous, Twitter means boosting its 100m active users – who currently tweet 250m times a day – to 7bn.


Renault to integrate tablets into some models for 2012

Renault has announced that it will integrate tablet devices into its ZOE and Clio 4 models in 2012.

COO Carlos Tavares revealed the new device, known as R-Link, at LeWeb today.

It will include 50 apps when released, but Tavares admitted that Renault does not have the expertise to get the best out of the device - so has challenged developers to create new apps.


Spotify adds 7m new users following Facebook tie-in

Spotify has announced that it has added 7m new users since its Facebook partnership in September.

During a keynote at LeWeb this morning CEO Daniel Ek also revealed that the company has developed a new radio streaming app.

Ek, who confirmed that he had no plans for an IPO, said the new product was similar to Pandora but had unlimited radio stations and skips.

Users will also be able to add songs they hear on the radio to their Spotify playlists.


Facebook reveals its top 20 most shared articles in the UK

Facebook has revealed the 20 articles that have been shared the most by UK users this year.

The social network selected major media outlets in the UK and ranked articles that received the most clicks from Facebook after being posted, liked or shared by friends. These follow on from the top status update trends that were released this week.

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Altimeter's Owyang releases State of Social Business Report

Corporations are failing to train their staff in how to use social media properly, according to research presented today at LeWeb.

Jeremiah Owyang, partner at Altimeter Group, presented the company's ‘State of Social Business’ report which found that despite the lack of training, the average number of social media accounts held by large corporations is 178.

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