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Despite Groupon’s recent woes on the stock market, new research shows that consumers are still drawn to discount voucher deals.
A survey of 1,000 consumers by affiliate network LinkShare found that 56% of people would buy from an unfamiliar brand if offered the right deal at the right time.
Telefonica Digital staff are to start testing NFC payments using BlackBerry smartphones, RIM announced in a blog post yesterday.
In collaboration with local banks and retailers, 350 Telefonica employees will trial the devices at its headquarters in Spain.
Comet has launched a new app that gives users product information, reviews and a price checking facility.
Comet says the app, which is available on iPhone, Android and Blackberry, is the first of its kind for an electrical retailer.
The increase in paying customers is likely to have been bolstered by the company’s launch in the US in July, and a partnership with Facebook that began in September.
Microsoft has acquired video search specialist VideoSurf for a reported $70m in what is the latest in a spate of startup takeovers.
A statement from the software giant says it plans to integrate VideoSurf’s technology into the Xbox 360 to improve the search function on Xbox LIVE.
It will involve several O2 services, including Priority Moments, real time location and O2 wi-fi, to deliver personalised targeting for House of Fraser’s O2 customers.
Interactive ‘Living Ads’ for the Toyota’s Prius V have started to appear in Yahoo’s new Livestand iPad app.
Yahoo says the Living Ad format is more engaging for consumers since it uses photography and sequenced videos to grab people's attention.
This format allows advertisers to offer consumers rewards such as access to premium content or a donation to a charity in return for their attention, based on an opt-in model.
Yahoo has attracted 1m visitors to its website as part of a promotion for The Twilight Saga's Breaking Dawn episode.
The multichannel campaign ran in partnership with Summit Entertainment, featuring a week of exclusive content, ads, promotions and a sweepstake to win a new Volvo. This culminated in a live stream of the red carpet at the film’s Los Angeles premiere on Yahoo Movies.