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More than half of marketers admit that they are not using lead generation effectively, according to new research from the Internet Advertising Bureau (IAB).
The IAB says that the lead generation sector grew by 20% in the first half of 2011, faster than the industry’s understanding of the discipline.
The survey polled 125 marketers from advertisers, agencies, networks and suppliers, and found that although the majority of respondents understand how lead generation can increase a customer base, 52% said they weren't using it in the most effective way.
The pair, who founded the location based social networking site in Texas, will move to California to join Facebook’s design and engineering team in January along with other Gowalla employees.
Facebook said in a statement that it isn’t acquiring the Gowalla service or technology, but was sure that “that the inspiration behind Gowalla will make its way into Facebook over time”.
Microsoft will tomorrow release an update to its Xbox 360 console that will allow users to use it to watch TV.
This will position the Xbox as an all-in-one entertainment hub for the living room, incorporating games, movies, TV, music and sports.
A key feature is the integration of Kinect, which adds voice search to the entertainment experience - with Windows Phones available to use as a controller.
In 40 days brands will be able to apply for their own dot brand web extension.
The 92 day window for applications to the Internet Corporation for Assigned Names and Numbers (ICANN) opens on January 12, 2012, so next year we might be flooded with the likes of ‘news.pepsi’ addresses instead of ‘pepsi.com/news’.
Mobile conversion rates are still lagging behind tablets and desktops, according to new statistics from Monetate.
The study, which monitored traffic and purchases from Thanksgiving to ‘Cyber Monday’, found that mobile achieved a conversion rate of 2.3% compared to 5.4% and 5% for desktops and tablets respectively.
YouTube unveiled a new look for its homepage last night, with a greater emphasis on channels and a refreshed colour scheme.
The update, which we revealed last month, allows users to create their own line up of channels, and provides better integration with Google+ and Facebook to see what friends are watching.
In 2010, global eBay sales via a mobile device more than tripled, generating $2bn in sales, up from $600m in 2009.
The company says that it expects this to more than double again in 2011 to over $5bn.
eBay has also announced that more now than 1m listings are now made every week through its mobile platform.
This is largely because the auction site has successfully integrated mobile technology into its user experience, clocking up 50m app downloads across multiple platforms globally.
MFI has relaunched as an online retailer, three years after its collapse into bankruptcy.
The new site went live yesterday with a 60% off promotional sale, and claims to offer ‘high quality, luxurious and affordable home furnishings with first class customer service’.
MFI used to be one of the UK’s biggest furniture retailers, operating more than 100 branches before its collapse in 2008.
Billabong has become the latest company to use augmented reality technology (AR) in an interactive ad campaign.
The sports brand is using Augmented Reality(AR) app Zappar to allow consumers to interact with its instore, online and print advertising.
By using Zappar on Billabong’s ‘Life’s better in board shorts’ ads, consumers gain access to videos of surfers and are linked to a dedicated microsite.
YouTube has today launched a new analytics tool that it claims will make it easier to discover who is watching your videos.
WordPress.com bloggers will get the chance to earn some money from ad revenue thanks to a new deal between Automattic and Federated Media (FM).
A blog post from Jon Burke, ads lead for WordPress, said this was something that bloggers have been requesting for some time.
The post said, “We’ve resisted advertising so far because most of it we had seen wasn’t terribly tasteful, and it seemed like Google’s AdSense was the state-of-the-art, which was sad. You pour a lot of time and effort into your blog and you deserve better than AdSense.”
Ryanair has added a new captcha screen in a bid to beef up security against screen-scrapers.
The screen appears once date and destination information has been entered on the home page, preventing screen-scraping sites from accessing pricing and availability information.
A statement from Ryanair heralds the captcha as an 'outstanding success' after eDreams and Bravofly stopped displaying its pricing details on their websites.
It says the move “has improved consumer access to, and the response times of, the Ryanair.com website”.