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A third of smartphone owners have used their device to buy a product online, according to a new survey.
The study by EPiServer found that a further 26% had bought something online using an app.
The findings show that mobile commerce is becoming more important in the UK, with consumers increasingly using mobiles to engage with brands, find information and make purchases.
A majority of UK consumers (59%) now own a smartphone and 18% have a tablet device, so the market is too big to ignore for online retailers.
However, the results show that some retailers have to work on improving their mobile offering.
While many online retailers will be counting the profits from increased sales on ‘Mega Monday’ there is a sobering lesson on how not to run a discount promotion from Ebuyer.com.
The electronics retailer joined the discount trend by offering a range of sale items for just £1, including laptops and PCs. However, the website couldn't handle the extra traffic that this offer generated.
Early figures from US online retailers show that mobile traffic over Thanksgiving was up 160% on last year.
The statistics from mobile platform company Usablenet show that traffic was actually heavier on Thanksgiving day than on ‘Black Friday’, which is traditionally seen as the busiest shopping day.
Usablenet, which powers the mobile sites for more than 100 US retailers (as well as M&S, John Lewis and others), says this is because consumers were searching for deals on Thursday before heading to the shops on Friday.
Black Friday usage turned to supporting instore activity such as find locations, reviews and to access saved wish lists.
Retailers are predicting that today will be the biggest online shopping day of the year as consumers ramp up their Christmas spending.
Visa, which labelled the annual shopping event ‘Mega Monday’, is expecting £303m to be spent online in the UK using its cards.
This equates to £3,500 per second, a 12% increase on 2010.
Consumers believe customer service is the most important area for retailers to focus on, rating it higher than product quality and low prices.
Almost three quarters of consumers would recommend a retail brand based on a good customer experience.
Here are some of the findings from the retail section of the consumer survey report.
Despite Groupon’s recent woes on the stock market, new research shows that consumers are still drawn to discount voucher deals.
A survey of 1,000 consumers by affiliate network LinkShare found that 56% of people would buy from an unfamiliar brand if offered the right deal at the right time.
Telefonica Digital staff are to start testing NFC payments using BlackBerry smartphones, RIM announced in a blog post yesterday.
In collaboration with local banks and retailers, 350 Telefonica employees will trial the devices at its headquarters in Spain.
Comet has launched a new app that gives users product information, reviews and a price checking facility.
Comet says the app, which is available on iPhone, Android and Blackberry, is the first of its kind for an electrical retailer.
The increase in paying customers is likely to have been bolstered by the company’s launch in the US in July, and a partnership with Facebook that began in September.
Microsoft has acquired video search specialist VideoSurf for a reported $70m in what is the latest in a spate of startup takeovers.
A statement from the software giant says it plans to integrate VideoSurf’s technology into the Xbox 360 to improve the search function on Xbox LIVE.