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Author: David Moth

David Moth

David Moth is Social Media Manager and Blog Editor at Econsultancy. 

Spotify reaches 2.5m paying subscribers

Spotify has reached 2.5m paying subscribers according to a blog post the company posted today.

The increase in paying customers is likely to have been bolstered by the company’s launch in the US in July, and a partnership with Facebook that began in September.


Microsoft acquires VideoSurf for $70m

Microsoft has acquired video search specialist VideoSurf for a reported $70m in what is the latest in a spate of startup takeovers.

A statement from the software giant says it plans to integrate VideoSurf’s technology into the Xbox 360 to improve the search function on Xbox LIVE.

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House of Fraser targets Christmas shoppers with O2 mobile campaign

O2 has announced a deal with House of Fraser to provide a bespoke mobile marketing campaign in the run up to Christmas.

It will involve several O2 services, including Priority Moments, real time location and O2 wi-fi, to deliver personalised targeting for House of Fraser’s O2 customers.


Toyota gets interactive with Yahoo's 'Living Ads'

Interactive ‘Living Ads’ for the Toyota’s Prius V have started to appear in Yahoo’s new Livestand iPad app.

Yahoo says the Living Ad format is more engaging for consumers since it uses photography and sequenced videos to grab people's attention.


Sony signs digital advertising partnership with SocialVibe

Sony Pictures Television Ad Sales (SPT Ad Sales) has signed a deal with SocialVibe to bring what it calls 'value-exchange engagement' ads to the Latin American market.

This format allows advertisers to offer consumers rewards such as access to premium content or a donation to a charity in return for their attention, based on an opt-in model. 


Durex launches first affiliate programme

Durex is launching its first affiliate programme, aiming to support sexual education while providing information about its products.

This coincides with a major brand push instore, as well as a targeted experiential marketing campaign.

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Yahoo attracts 1m visitors with multichannel Twilight campaign

Yahoo has attracted 1m visitors to its website as part of a promotion for The Twilight Saga's Breaking Dawn episode.

The multichannel campaign ran in partnership with Summit Entertainment, featuring a week of exclusive content, ads, promotions and a sweepstake to win a new Volvo. This culminated in a live stream of the red carpet at the film’s Los Angeles premiere on Yahoo Movies.

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Amazon planning a Kindle smartphone for next year?

Amazon is said to be launching a Kindle smartphone in 2012, according to reports.

Citigroup analyst Mark Mahaney is quoted on AllThingsDigital saying that the device is set for launch in Q4 next year.

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Retailers need to optimise mobile sites or risk losing customers

A new report from dotCommerce confirms what many might suspect about mobile users; they are impatient and have short attention spans.

However, it also reveals that most retailers haven’t taken this on board when optimising their site for mobile use, causing them to lose out on sales and damaging their brand.

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Facebook drops Sponsored Stories into real-time ticker

Facebook will increase the distribution of its 'Sponsored Story' adverts by dropping them into the real-time ticker that sits in the upper right-hand part of a user's homepage.

Launched in January, Sponsored Stories promote friends' interaction with brands, such as likes or check-ins.


Unique viewers of video up by 26%

According to a study by Nielsen, the amount of time spent streaming videos online in the US has more than doubled since 2008, with unique viewers increasing by 26%.

The report puts this down to a higher quantity of video content available, particularly long-form content like films and TV shows.


Adidas launches first corporate blog

Adidas has today launched its first 'corporate' blog, written by staff to provide people with a glimpse into the sports brand’s inner workings.

Over the past few months, employees from various departments, including marketing, social and operations, have been writing posts on new projects, daily tasks and their experience of working at adidas ahead of today's reveal.