Here are some of the most interesting digital marketing statistics we saw last week.
Statistics include London Fashion Week, online reviews, real-time marketing, mobile conversion rates, Google click-to-call, and automotive sales on eBay.
For more digital marketing stats, check out our Internet Statistics Compendium.
Real-time marketing is currently one of the most prominent trends in digital, however many businesses are still only just starting to experiment with this tactic.
Our understanding of what constitutes real-time marketing is also unclear, as many people simply associate it with quick response times on Twitter.
Marketing is never a completely spontaneous activity. By its very nature, communication with target audiences requires a level of knowledge (stemming from data and insight) about what the audience wants and how the product or service offered meets their needs.
This processing of knowledge to decide on how to engage with audiences cannot happen without planning.
A key question therefore is how fast is ‘real time’?
In January I forgot to publish our monthly roundup of impressive social media campaigns. Please accept my apologies.
But fear not, for this post includes examples of high quality social campaigns that ran in the first two months of 2014.
So read on to see eight examples of innovative or interesting campaigns, featuring Urban Decay, Land Rover, Esurance, Renault and Juventus FC...
It will probably come as no surprise to find out that customer reviews are an important feature to include on an ecommerce site.
They help to educate shoppers who are researching their purchase and reassure them that they are making the right decision.
We’re so used to seeing product reviews that it looks odd, perhaps even suspicious, when a site doesn’t include them.
In fact it could be argued that reviews are so common nowadays that there’s a danger consumers will become immune to their charms or will become dubious as to their validity.
Nonetheless, a new survey of 2,000 UK consumers by Trustpilot has found that three out of four British shoppers (77%) consult online reviews before buying online, so clearly reviews are still incredibly important for driving conversions.
If you own a website or write a blog then you're probably in need of a constant supply of stock images.
This can lead to frustrating searches as you try to find a photo that illustrates your point without looking like a scene from a low budget '90s romantic comedy.
It’s tempting to revert to a Google Images search, but that’s likely to lead to a breach of some poor person’s copyright so it’s not a good idea.
To help reduce the pain and suffering I’ve rounded up eight places you can go to find free and unique stock imagery...
In order to thrive in the modern age of multichannel retailing brands have to be aware of the relationship between their offline and online sales channels.
Smart retailers such as John Lewis, B&Q and Marks & Spencer already partly attribute online sales to their brick-and-mortar stores as it’s naive to think that people buying through ecommerce haven’t been in-store for product research at some point.
A survey published by eBay gives a new insight into the relationship between offline and online retail by asking respondents about the channels they used to research a specific purchase.
In both the UK and Germany around a third of consumers used multiple channels during their purchase journey, including 31% of consumers who visited a store before buying online and 34% of consumers who did online research before a recent in-store purchase.
The BBC and The Guardian are the most dominant UK news outlets in terms of the number of shares on Twitter, according to new data from PeerIndex.
UK Twitter users shared just over 4.2m articles from BBC News in January 2014, which apparently resulted in more than 100bn potential impressions of BBC content to Twitter users globally.
In comparison, content from The Guardian was shared 2.4m times via Twitter while The Telegraph came in third with 913,000 shares.
The research also shows the negative impact that paywalls have on social sharing, as The New York Times is the only paid-for online publications to make the top 10. For more on The NYT's business model, read our report on its recent native advertising trial.
Push notifications have the potential to be a powerful tool for mobile marketers as they allow businesses to target app users with timely, relevant news and offers.
A new Mobile Maturity Report from Urban Airship indicates that they are a widely used marketing tactic, with more than half of companies with apps reporting that they use push notifications to engage their audience.
With the exception of finance companies, 70% to 80% of companies with apps use push regularly.
However from personal experience I’ve found that very few companies make use of push messages. My phone is loaded with various apps from all the reviews I’ve written over the past few years, yet only one or two have ever sent me notifications.
I’ve previously blogged about Debenhams’ clever use of push messages, which were timed to coincide with seasonal sales or events such as Valentine’s Day or payday. These messages were enough to make me click through to the Debenhams app, even though it’s not really the sort of retailer I tend to buy from.
Here I'll look at the push messages I've received from Walmart, Asda and The Rolling Stones. And for more information on mobile marketing, download Econsultancy's Mobile Commerce Compendium.
For 10 days next month Austin, Texas will become the epicentre for the global media and tech industries when SXSW again opens its doors.
The music, film and tech extravaganza helped launch Twitter and Foursquare in recent years, so it’s easy to see why it has a reputation as one of the world’s most exciting events for digital marketers.
For the third year running Econsultancy will be heading down to Texas for SXSW, and this year we’ll be hosting two roundtables in partnership with RAPP and Adometry.
There are still spaces left to attend both roundtables, which take place on the opening day of SXSW (March 7) at the Capital Factory in Austin. Read on for more details and information on how to request an invite...
Here are some of the best stats that we've seen this week.
This week it includes Facebook's latest billion dollar purchase, ecommerce integration, Android's dominance of the smartphone market and online marketing spend in China.
And for more digital marketing stats, check out our Internet Statistics Compendium.