Just over two-thirds (70%) of businesses are planning to increase investment in digital marketing technology in 2014, according to a new report from Econsultancy and Responsys.
In comparison just 2% of businesses will decrease their level of spending while 28% will maintain the same level of investment.
These figures, which come from the Marketing Budgets Report 2014, are largely consistent with the findings from last year’s survey with just a few percent difference for each answer. In fact, since the survey was first conducted in 2011 the proportion of respondents planning to increase investment in digital marketing technologies has remained consistent at around 70%.
This highlights the fact that marketers need to maintain a high level of investment in order to stay up-to-date with the latest developments in digital technologies.
Credit card lenders operate in a tightly regulated industry with strict rules governing how they market their products, and rightly so.
Unfortunately the regulations don’t extend to laying down rules for improving the UX of their websites.
Having paid off my Tesco credit card sometime ago I thought it about time that I cancelled it so I’m not tempted to plunge myself back into further debt.
Considering the ease with which I signed up to the credit card in the first place, I naively assumed it would be equally simple to rid myself of the unwanted contract. How wrong I was.
Nike has edged out the competition in a report that compares the online buying experience offered by seven of the world’s top sports brands.
The latest Qubit benchmark looks at the on-site effectiveness and UX of Nike, Adidas, Reebok, Puma, Fila, Asics and Converse.
Sites are judged based on more than 80 industry best practice criteria that give an insight into the UX and how easy it is for visitors to make a purchase.
As mentioned, Nike came out on top with a score of 80% closely followed by Adidas with 79%. Reebok came in third with 68%, just two points above the average score of 66%.
It’s no secret that in spite of the boom in mobile web traffic, conversion rates from smartphones remain far lower than on desktop.
This is largely due to the fact that people use mobiles for research and searching for product ideas, before making a purchase on their laptop or PC.
The low conversion rates are mirrored by high abandonment rates, with new data from remarketing firm Cloud.IQ showing that during January the abandonment rate for smartphone users on ecommerce sites was 84%, compared to 72% on tablet and 68% on desktop.
The question is, what can be done to reduce basket abandonment on mobile? In truth a large proportion will continue to drop out simply because they use mobile for product research, however there are still ways of shortening the purchase journey on mobile so shoppers are nudged towards a conversion rather than dropping out.
To give some inspiration for mobile designers, I’ve rounded up some of my favourite UX features from various mobile commerce sites and apps that might help to limit user frustration and abandonment rates.
Blood cancer charity Anthony Nolan launched a new responsive website last year as the proportion of traffic from mobile devices began to creep up to 50%.
The revamp has led to impressive increases in traffic and conversions, as well as reductions in the site's bounce rate.
To find out more about what was involved in the move to responsive design, including the project duration, budget, agencies involved and the impact on visitor behaviour, I spoke to Anthony Nolan's digital marketing manager Sam Butler.
For more information on how charities are adapting to digital, read our blog posts on three content strategies from the non-profit sector as well as looking at how charities use Twitter and Pinterest.
What's the greatest Valentine's Day gift a person could ask for? Why, it's a round up of digital marketing stats of course.
This week it includes click-and-collect, second screening, loyalty apps, Google+, UX testing and Facebook's relationship with TV.
And for more digital marketing stats, check out our Internet Statistics Compendium.
Consumer electronics shoppers usually spend a lot of time researching products before they eventually make a decision, which typically involves looking at upwards of 14 sources of information.
This includes searching for advice from consumer publications such as Which, comparison sites and customer reviews.
Organic and paid search is therefore an extremely important tactic for gaining brand exposure during the purchase journey.
There is a mix of competition within this sector as manufacturers, specialist suppliers, ecommerce brands and multichannel retailers attempt to improve market share.
A new report examining which brands achieve the highest visibility for consumer electronics has found that Amazon.co.uk comes top for both organic and paid search, which probably doesn’t come as much of a surprise.
Starbucks has been hugely successful on social media, attracting tens of millions of fans and followers and becoming one of the most popular brands on Facebook.
In fact it was recently reported that nine out of ten Facebook users is either a fan of Starbucks or knows someone who is.
The coffee retailer has obviously been responsible for some excellent social campaigns over the past few years, so I've rounded up eight interesting examples.
For more information on this topic read my blog post looking at how Starbucks uses Facebook, Twitter, Pinterest and Google+, or check out our similar round ups focusing on McDonald's and Coca-Cola.
Click-and-collect has proven to be a popular service among shoppers, with UK retailer Argos revealing that its ‘check and reserve’ service accounted for 31% of total online sales in Q4 2012.
Similarly, Halfords introduced click-and-collect three years ago and now 86% of all its sales are for in-store collection.
The main benefit is the added convenience of being able to choose when and where to collect your purchases, rather than wasting time searching different stores for items that may or may not be in stock.
A new Econsultancy survey into Christmas shopping habits found that 45% of online consumers used reserve and collect over the Christmas period, which underlines the fact that retailers need to cater to customer demand for convenient delivery services.
Retailer loyalty programs are nothing new, however mobile technologies have changed consumer expectations of how and when they should be able to access their account information.
Loyalty schemes still largely work off plastic cards but there’s huge potential for allowing customers to manage and redeem their points using a smartphone app.
The benefits of loyalty apps are clear, as it allows customers to more easily manage their points and means that retailers can target people with offers and discounts.
And a new survey shows that retailers should certainly be thinking about moving in this direction, as a third (31%) of Australian loyalty scheme members want both a card and a mobile app.