Author: David Newberry

David Newberry

David Newberry is CMO at 3Radical.

invitation

What is invitational marketing? And why do you need it?

Joe Stanhope of Forrester Research recently wrote an article on why the technology which is used to support the marketing function needs to evolve.

He makes some strong points. However, he hasn’t gone far enough. It is not just the technology that needs to change but it is the fundamentals of how marketing is conducted today that really needs to be transformed at its core.

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