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Author: David Somerville
David joined Fresh Egg in 2012 as a senior social media strategist before being quickly promoted to head of social media last year, followed by a further promotion this year to head of inbound marketing.
He is responsible for a team of inbound marketing managers, plus social media strategist, content strategist and content producers. He oversees all inbound marketing activity on client accounts and Fresh Egg itself.
Prior to this, David spent 14 years in-house at Friday Media Group, starting off as a marketing executive before he progressed through the ranks to become social media manager with responsibility of activity for the entire Friday Media Group.
Twitter usage is high among businesses small and large, but did you know that the analytics now available from the platform has some great features that could help inform and drive your marketing planning for this channel?
In this post I'll explain six different ways in which you can make use of these simple tools to improve social campaign planning.
Twitter Analytics is made up of a few different dashboards, each with a specific use:
Timeline activity: measures the activity of your tweets.
Followers: looks at the interests, locations, and demographics of your followers.
Twitter Cards: shows activity for each type of Twitter Card installed.
Websites: provides real-time information about traffic from Twitter to your domains.
Earlier this year I was asked to speak at the Brighton Digital Marketing Festival and host the content session during the afternoon.
After some consideration on what to speak about, I came up with the concept of ‘The Content Cycle’ – a process that helps marketers ensure they have a really good content strategy in place.
The Content Cycle as a concept is based on the way we work with clients and construct digital marketing campaigns. However, the process can easily be applied specifically to the subject of online content.
This can be used as a process for your whole content strategy, or you can apply it to individual campaigns.
Last week Facebook announced on the Developer blog that it would be rolling out new designs for the infamous Like and Share buttons.
According to Facebook, these buttons are “viewed over 22bn times daily across more than 7.5m websites”.
Having active social sharing buttons on your website is most definitely a simple, yet effective way of allowing users to share your content, which in turn can result in sometimes significant amounts of traffic returning to those pages from people within their networks.
And it’s highly likely for most website owners that it will be the Like or Share button that is getting the most shares and driving the most traffic back. A recent study by Shareaholic of 200,000 publishers revealed that referral traffic from Facebook has grown by 58.81% from September 2012 to 2013.
So it’s not much of a surprise that Facebook has looked to change them, but what are the differences and how can they used?