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Author: David Waterhouse
I am the publisher of Hecklerspray, the award-winning entertainment blog. I also spend a lot of time on our social media strategy. We also offer consultancy services for companies that need help with social media. Contact email@example.com.
There is no doubt that 2011 has been a record-breaking year for social video.
It was the year Volkswagen’s ‘The Force’ ad stormed the SuperBowl to become the most shared ad of all time in just six days, jumping from 100,000 to 1m views in just a few hours.
It was the year that Charlie Sheen, thanks to some hilarious interviews, gained 1m followers in 25 hours and 17 minutes on Twitter, earning himself a Guinness World Record for the fastest person to a million followers.
It was also the year that saw online beat TV to the number one ad spend spot for the first time.
With social video being included as an ad format in its own right, ad spend continued to follow the 100% growth year on year trend that started in 2008.
Laughter may well be the best medicine, but it is also the best way to get web users to share your branded videos.
That's according to a new study conducted by the University of South Australia, which found that the best way to get people to tweet, email or share your clip with their various networks was to make them chuckle.
The stronger the belly laugh, the more likely they are to share it with their friends, family and peers. Emotions such as sadness and anger also featured prominently, but were less likely to prompt sharing.
Looking at the most popular social videos over the last couple of years that does seem to be the case. Last year, 15 of the top 20 videos used humour as one of the content triggers.
This year's top 20, released by Unruly recently, also backs up this theory, with half of the ads using humour.