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Author: Deri Jones


Deri founded SciVisum in 2003, with a view to help maximise online user experience, through 24/7 comprehensive ongoing metrics of User Journey performance and Lost Sales error rates.
Deri's online experience dates back to 1992, when he was Sales and Marketing and then MD of the UK's first ISP, EUnet GB.
Prior to SciVisum, in 1997, Deri founded web security testing company NTA Monitor, which he grew to 30 staff and sold in 2002.

Working with clients from Thomas Cook, Dixons Stores to Boden across to financial, legal, government and charity sectors - Deri is often quoted in the online media; and with the team at SciVisum bridge the gap between marketing and technical teams, by helping define and measure ongoing User Journey metrics of the impact of online performance and sporadic errors on sales conversions and online take-up.

Google's ‘buy’ button: unexpected risks and rewards for retailers

Is this latest development from the internet giant a help or hindrance to brands that sell online?


DIY: How to marry your marketing and tech teams

How can you get the marketing team back in control of the business done on the website? And do marketing teams and tech teams have to act like its the battle of the sexes? Not if both sides can share the DIY...


Google redefines ROI, misleads marketers

Lots and lots of people use Google AdWords, and have more recently layered Google Analytics over the top. But the search giant has confused these users by re-defining a well-defined business metric: 'ROI'. 

This has led to confusion within companies - and at worst, caused Google AdWords users to think their campaigns are more profitable than they are, and thus pump more money into Google while decreasing their own business' profitability.

So has Google 'done evil' this time?

1 comment

Marketers in the dark: Visitors vs Concurrent Users - Web Capacity and Load Testing

When your sales conversion is lower than expected - asking the tech team for web performance metrics may not help: visitors per hour is not enough, concurrent users is plain unhelpful.