Author: Drama 2.0

Drama 2.0

Known for his critical analyses of Internet startups, Drama 2.0 enjoys exploring technology and how it impacts media, marketing and culture.

Drama 2.0 is a member of the Econsultancy blogging team.

The Web Week in Review

It was an interesting week. As news of the debate over the possible bailout of the United States' struggling automakers captured the headlines and largely dictated the mood in the major financial markets around the world, newspaper titan Tribune Co. filed for bankruptcy and the Pulitzer Prize Board decided to fully embrace online journalism.


Social media's metrics problem

Last week, I discussed the success story of Stephanie Meyer and her Twilight series of vampire romance novels. Meyer's use of social media played a role in the successful promotion of books that have sold over 25 million copies and that led to the blockbuster adaptation of her first book as a motion picture.


Scott Adams on confusopolies

Scott Adams is best known as the creator of the popular Dilbert comic strip. Dilbert, of course, has risen to popularity by poking fun at the typical white-collar office that so many of us have experienced first hand.


'Ad nausea' an online problem too?

Last week, published an article discussing the disgust consumers are developing for the increasing number of ads that are being aired over and over again.'s Brain Steinberg cites an ad that Toyota has flooded the airwaves with that led to the creation of a Facebook group with nearly 9,000 members that is calling for the ad to be killed.


Paul Graham - source code or solutions?

Paul Graham is one of the more interesting personalities in the American startup scene today.

Recognizing some of the flaws inherent in the venture capital model as it relates to consumer internet startups, he launched YCombinator.


The Web Week in Review

Perhaps I'm simply tiring of the economic news (or becoming immune to it). Increasingly, I find myself being drawn more and more to random news stories unrelated to the flurry of bad news that seems to come on the economic front.

Tis the season to be jolly, right? Here's this week's hodgepodge of news and it's not all bad.


Mary Meeker and the blogosphere's identity crisis

One might make the argument that of all the Wall Street personalities who made names for themselves in the internet boom of the late 1990s and in the bust that soon followed, Morgan Stanley's Mary Meeker was the most important.

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A financial services firm turns to the web to lure young customers

As I read the December 8 issue of BusinessWeek on my 20+ hour journey home last week from the United States, I came across an interesting article that discussed a new youth-oriented banking product called 'Virtual Wallet' that was launched by PNC Financial Services (PNC).


A case study in 'social media' success

I'm a professed 'social media' skeptic. I believe that much of the hype around social media is unjustified.

I believe anyone arguing that every corporation should be seeking out 'conversations' and becoming 'friends' with customers on social networks largely reflects a misguided and naive marketing philosophy.


comScore - ecommerce shrinks first 23 days of November, will Black Friday, Cyber Monday save the day?

It looks like the woes that had already befalled brick-and-mortar retail may have finally befallen online retailers. According to comScore, e-commerce sales in the first 23 days of November declined 4% from the same period last year.


The Web Week in Review

In a week that that saw a rally in global stock markets and is seeing some of the best Black Friday deals in recent memory, it seems like the world has been able to recapture some sense of normalcy.

Here's the news that caught my attention this week.


If you liked this, are you really sure to love that?

The New York Times Magazine published an interesting article that discusses the Netflix $1mn challenge that has some developers working tirelessly to improve the accuracy of the Netflix recommendation engine by 10%.